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This question is about what a product design engineer does.
What is product discovery?
Product discovery is a process related to product development, marketing, and sales, that consists of an organization performing research to gain a firm understanding of the needs, issues, and wants of potential customers or target audiences to make products or services that complement the consumer's needs.
This is a very important step in product development as it helps companies make sure that their products or services are created in a way that keeps the consumer's needs top of mind. Product discovery often involves research activities like:
Customer surveys
User reviews
Market research
Prototyping
Consumer interviews
The main objective is to find out the target consumer needs that are unmet, any potential pain points, and existing market opportunities that can be exploited and inform the development of new products or services, or enhance existing products or services.
Product discovery is an essential component of a company's development, marketing, and sales strategy because it helps the company to cut down on risks of developing a product or service that is of little or no use to a consumer group, thus increasing the chances of success and sales within their specific marketplace.
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