AMR Internal Engagement Strategist
Strategist job at Apple
Imagine what you could do here! The people here at Apple don't just create products - they build the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. The WW Apple Retail Engagement, Marketing u0026 Merchandising (REMM) team defines, makes and delivers programs, campaigns, initiatives and experiences that help Apple Retail's customers and teams discover, be inspired by, learn about and go further with Apple's products and services, and does so in a manner that is true to our values. In this role, you will lead the development of commercially focused internal engagement strategies for the AMR region that inform, involve and inspire our Retail field teams to deliver excellent experiences for our customers, and results for Apple. The ideal candidate is someone who has a passion for building strategies, connecting with people, telling stories and driving impact.
Do you enjoy a fast-paced environment that is constantly evolving, and have an ability to remain calm under pressure and tight deadlines? As an Internal Engagement Strategist for Commercial Programs, you are responsible for developing compelling internal engagement plans that drive customer experience and business growth goals.
Proven ability to 'look around corners' to understand business challenges and formulate effective communication strategies that support the audience needs and business goals. Exceptional learning agility - ability to listen, learn, and apply insights during dynamic situations. Strong executional abilities, able to go from strategy, to ensuring execution is on target and on brief. Possess excellent writing skills that can deliver clear messages that motivate behavior change while meeting business goals. Demonstrated passion for Retail, with experience on how to engage people in a human way at the scale of Apple.
8-10+ years developing and presenting communication and learning plans focused on marketing, product launch, and employee program strategies within an advertising agency, marketing organization, or PR environment. Proven track record navigating a large cross-functional organization, balancing stakeholders and priorities. Proven track record of handling complex/multi-faceted global projects. Exceptional written and verbal communication skills.
Growth Accounts - Client Strategist
Strategist job at Apple
At Apple, we believe in the power of technology to enrich people's lives. Everything we build is designed-first and foremost-with helping people in mind. We believe advertising is no different, and that its value should come from how it benefits customers, not what it extracts from them. Our Apple Ads team applies that belief by delivering ads that add value, helping people discover content, supporting creators, and protecting and respecting everyone's privacy. Our technology powers ads in the App Store, Apple News, Stocks, and Apple TV. We help developers and marketers of all sizes drive discovery of their apps across the App Store. Our display ads in Apple News and Stocks aid advertisers in promoting their products alongside trusted content in a brand-safe environment, while supporting publishers and journalists. We help advertisers connect with captivated audiences with our sponsorship integrations and experiences in live sports on Apple TV. Everything we do is with the unwavering commitment to privacy you expect from Apple. Because when advertising is done right, it benefits everyone.
With this role we have a unique opportunity to build and shape Apple's Growth Accounts Ads team. This segment of customers is dynamic and requires best-in-class partnership to help them achieve their business aspirations. Your efforts and contributions will help shape one of the fastest growing and highest performing Apple Ads teams. You should have a real passion for helping small and medium businesses succeed, have demonstrably strong communication and interpersonal skills, be highly analytical, resourceful, team-oriented, and can work independently to meet revenue and business objectives. You have a proven track record of meeting or exceeding sales targets in the ads space with performance-type advertisers and agencies.
Natural collaborator with a team-oriented mindset, capable of thriving in a dynamic and exciting environment. Demonstrated professionalism and a positive demeanor, with a desire to develop business acumen and client-centricity. Proficiency in active listening and asking insightful questions for continuous learning.
A minimum of 5 years of experience in performance media sales, including at least 3 years working with a self-serve platform. Proven track record of overachievement and meeting or exceeding sales targets in the digital ads space. A deep understanding of performance advertisers' market strategies and their success measurement tactics. Exceptional communication and presentation skills, capable of delivering impactful messages both in person and over the phone. An innate desire to make a difference, driven by self-motivation and a commitment to excel. Ability to develop initial campaign success across a portfolio of clients, which then leads to credibility and trust, then comes with longer-term success. Demonstrate product and industry expertise in client interactions. Exceptional ability to manage multiple relationships within the performance marketing space. Capability of maintaining a robust business pipeline through email, phone, and in-person outreach and moving deals through planned, pitched, agreed, and implemented phases. Strong analytical skills, with the ability to leverage internal and external data sets to facilitate business growth for your clients. Fluency in English; written and verbal BA/BS or relevant 4 year degree required Ability to be onsite; this role is an in-person, onsite position along with regional travel. Additional travel may be necessary from time to time, both domestic u0026 international. Along with flexible work hours; evenings and weekends.
Brand Strategist
Menlo Park, CA jobs
For over 20 years, the Facebook app has built technologies that connect us to the people, experiences and content that enrich our lives in big and small ways. Facebook is seeking an experienced Brand Strategist who can help reimagine how we bring this brand promise to life for new consumer audiences, and partner with internal teams to ensure the promise is central to everything we build and do. You will have experience rallying individual contributors, cross-functional teams and stakeholders at all levels around your vision. You will also have experience developing resonant, insights-driven brand strategies. You will have experience pivoting, when needed, to go after new opportunities, and be known for asking and answering difficult questions, forming quick and sound perspectives, advising stakeholders and engaging as a true partner to multi-disciplinary teams. Finally, you are excited about Meta's future, the potential of AI, and about leading a team to accelerate the arrival of that future.
Minimum Qualifications
* 8-10 years of experience in a strategist role at a brand-side company, agency or consultancy, including experience setting the strategy for and shaping large scale brand-building campaigns
* Experience partnering with product or product marketing teams and using brand strategy to inform product experiences and go-to-market executions
* Experience building, implementing and optimizing brand foundations, including brand architecture, naming systems, messaging frameworks, portfolio positionings and identity systems
* Experience collaborating within global, matrixed, ever-changing organizations
* Experience partnering with creative and/or design teams
* Experience leveraging data, research and insights to inform strategies and recommendations
* Experience motivating and influencing teams and individuals at all levels of an organization, both directly and cross-functionally
* Experience presenting information, recommendations and influencing at the executive level of organizations
* Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
* Demonstrated experience leading media and creative agencies
* BA/BS degree
Preferred Qualifications
* Experience in tech, including consumer AI
* Experience working and thriving in an ambiguous, agile environment
* Global marketing experience
* Energizing and directing teams in order to solve complex, ambiguous problems
Responsibilities
* Contribute to Facebook's long-term strategic direction and drive stakeholder alignment
* Contribute to shaping Facebook Marketing's annual marketing roadmap and strategy
* Enroll and manage stakeholders across the business to drive alignment, unblock obstacles, and identify opportunities for brand marketing to expand its impact
* Partner closely with Product Market to shape new product value propositions, new product GTMs and ensure that product strategies and roadmaps are aligned with our long-term brand strategy
* Own recommendations on brand architecture, naming and positioning for new or existing products, services and programs
* Author strategic briefs, thought pieces and other artifacts
* Develop and refine tools (e.g., frameworks, decision trees, guidelines, etc.) to equip cross-functional teams to build in-line with our brand strategy
* Partner with external agencies and an extensive internal cross-functional team spanning marketing, product, design and creative to develop cohesive go-to-market strategies
* Collaborate with our internal insights team and external partners to design and analyze research and measurement
* Bring your brand and visual identity lens to work, ensuring we're applying existing systems and identifying opportunities to develop new systems
* Own the brand strategy annual budget
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
Creative Strategist
Mountain View, CA jobs
The Consumer Integrated Marketing team at Microsoft is seeking a Creative Strategist to work across our portfolio of brands, spanning Copilot (AI companion), Windows, Surface devices, M365 and Edge. You will be naturally curious, an exceptional strategic thinker, with a keen eye on finding the insight/red thread that unlocks amazing creativity in our marketing.
The Creative Strategist is a critical role that acts as the intersection between the Product, Creative, Social, Creators, Web and Email, focusing on finding the product insight that unlocks great marketing for the billions of Microsoft consumers that use our products on any given day. This role requires the ability to manage multiple projects at once, knowing the critical role the strategist plays in the creative process, and the ability to convey complex creative ideas and insights to a broad set of stakeholders, including senior leadership.
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
Responsibilities
* Partner closely with Creative Directors and Channel teams to inform the content strategy, strategic approach to the creative, and the best way to bring the strategy to life across multiple channels
* Surface emerging trends in online consumer behavior to teams, and ensure these inform the strategic approach
* Interpret quant and qual insights from a variety of sources, including close partnership with Analytics and channel teams, to develop new best practices into our strategy
* Articulate the strategic approach to a variety of stakeholders, championing the 'why' and the 'how' for our marketing approach
Qualifications
Required Qualifications
* Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
* OR equivalent experience.
* 5+ years as a Director-level Creative Strategist, Content Strategist, or Comms Planner.
Preferred Qualifications
* Experience in global marketing campaigns where the creative/content strategy influences the approach and results.
* Knowledge of online consumption behavior, storytelling trends, and algorithmic differences across social networks.
* Experience as a creative storyteller with an understanding of how consumers interact on social.
* Knowledge of and all key aspects of audio-visual content: narrative structure, pacing, graphics, music, shot selection
* Knowledge of AI tools and the role they can play in the creative process
* Experience managing multiple projects in parallel.
* Demonstrable examples of red threads and creative platforms and the translation of the platform into digital creative.
* Experience collaborating across organizational boundaries and driving impact through influence.
Integrated Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
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This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
Brand Strategist
San Francisco, CA jobs
For over 20 years, the Facebook app has built technologies that connect us to the people, experiences and content that enrich our lives in big and small ways. Facebook is seeking an experienced Brand Strategist who can help reimagine how we bring this brand promise to life for new consumer audiences, and partner with internal teams to ensure the promise is central to everything we build and do. You will have experience rallying individual contributors, cross-functional teams and stakeholders at all levels around your vision. You will also have experience developing resonant, insights-driven brand strategies. You will have experience pivoting, when needed, to go after new opportunities, and be known for asking and answering difficult questions, forming quick and sound perspectives, advising stakeholders and engaging as a true partner to multi-disciplinary teams. Finally, you are excited about Meta's future, the potential of AI, and about leading a team to accelerate the arrival of that future.
Minimum Qualifications
* 8-10 years of experience in a strategist role at a brand-side company, agency or consultancy, including experience setting the strategy for and shaping large scale brand-building campaigns
* Experience partnering with product or product marketing teams and using brand strategy to inform product experiences and go-to-market executions
* Experience building, implementing and optimizing brand foundations, including brand architecture, naming systems, messaging frameworks, portfolio positionings and identity systems
* Experience collaborating within global, matrixed, ever-changing organizations
* Experience partnering with creative and/or design teams
* Experience leveraging data, research and insights to inform strategies and recommendations
* Experience motivating and influencing teams and individuals at all levels of an organization, both directly and cross-functionally
* Experience presenting information, recommendations and influencing at the executive level of organizations
* Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
* Demonstrated experience leading media and creative agencies
* BA/BS degree
Preferred Qualifications
* Experience in tech, including consumer AI
* Experience working and thriving in an ambiguous, agile environment
* Global marketing experience
* Energizing and directing teams in order to solve complex, ambiguous problems
Responsibilities
* Contribute to Facebook's long-term strategic direction and drive stakeholder alignment
* Contribute to shaping Facebook Marketing's annual marketing roadmap and strategy
* Enroll and manage stakeholders across the business to drive alignment, unblock obstacles, and identify opportunities for brand marketing to expand its impact
* Partner closely with Product Market to shape new product value propositions, new product GTMs and ensure that product strategies and roadmaps are aligned with our long-term brand strategy
* Own recommendations on brand architecture, naming and positioning for new or existing products, services and programs
* Author strategic briefs, thought pieces and other artifacts
* Develop and refine tools (e.g., frameworks, decision trees, guidelines, etc.) to equip cross-functional teams to build in-line with our brand strategy
* Partner with external agencies and an extensive internal cross-functional team spanning marketing, product, design and creative to develop cohesive go-to-market strategies
* Collaborate with our internal insights team and external partners to design and analyze research and measurement
* Bring your brand and visual identity lens to work, ensuring we're applying existing systems and identifying opportunities to develop new systems
* Own the brand strategy annual budget
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
Brand Strategist
Los Angeles, CA jobs
For over 20 years, the Facebook app has built technologies that connect us to the people, experiences and content that enrich our lives in big and small ways. Facebook is seeking an experienced Brand Strategist who can help reimagine how we bring this brand promise to life for new consumer audiences, and partner with internal teams to ensure the promise is central to everything we build and do. You will have experience rallying individual contributors, cross-functional teams and stakeholders at all levels around your vision. You will also have experience developing resonant, insights-driven brand strategies. You will have experience pivoting, when needed, to go after new opportunities, and be known for asking and answering difficult questions, forming quick and sound perspectives, advising stakeholders and engaging as a true partner to multi-disciplinary teams. Finally, you are excited about Meta's future, the potential of AI, and about leading a team to accelerate the arrival of that future.
Minimum Qualifications
* 8-10 years of experience in a strategist role at a brand-side company, agency or consultancy, including experience setting the strategy for and shaping large scale brand-building campaigns
* Experience partnering with product or product marketing teams and using brand strategy to inform product experiences and go-to-market executions
* Experience building, implementing and optimizing brand foundations, including brand architecture, naming systems, messaging frameworks, portfolio positionings and identity systems
* Experience collaborating within global, matrixed, ever-changing organizations
* Experience partnering with creative and/or design teams
* Experience leveraging data, research and insights to inform strategies and recommendations
* Experience motivating and influencing teams and individuals at all levels of an organization, both directly and cross-functionally
* Experience presenting information, recommendations and influencing at the executive level of organizations
* Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
* Demonstrated experience leading media and creative agencies
* BA/BS degree
Preferred Qualifications
* Experience in tech, including consumer AI
* Experience working and thriving in an ambiguous, agile environment
* Global marketing experience
* Energizing and directing teams in order to solve complex, ambiguous problems
Responsibilities
* Contribute to Facebook's long-term strategic direction and drive stakeholder alignment
* Contribute to shaping Facebook Marketing's annual marketing roadmap and strategy
* Enroll and manage stakeholders across the business to drive alignment, unblock obstacles, and identify opportunities for brand marketing to expand its impact
* Partner closely with Product Market to shape new product value propositions, new product GTMs and ensure that product strategies and roadmaps are aligned with our long-term brand strategy
* Own recommendations on brand architecture, naming and positioning for new or existing products, services and programs
* Author strategic briefs, thought pieces and other artifacts
* Develop and refine tools (e.g., frameworks, decision trees, guidelines, etc.) to equip cross-functional teams to build in-line with our brand strategy
* Partner with external agencies and an extensive internal cross-functional team spanning marketing, product, design and creative to develop cohesive go-to-market strategies
* Collaborate with our internal insights team and external partners to design and analyze research and measurement
* Bring your brand and visual identity lens to work, ensuring we're applying existing systems and identifying opportunities to develop new systems
* Own the brand strategy annual budget
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
Cultural Strategist
Menlo Park, CA jobs
The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team are experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences.
**Required Skills:**
Cultural Strategist Responsibilities:
1. Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals
2. Responsible for framing strategy decisions, driving alignment, and unblocking progress - ensuring the right conversations are happening and marketing is set up to succeed
3. Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing and brand strategies, campaign development, product development, retail and channel strategy
4. Translate research findings into actionable insights with clear recommendations
5. producing highly effective communication that motivates people to apply learnings in marketing and across the organization
**Minimum Qualifications:**
Minimum Qualifications:
6. Research Expertise: 8+ years of research experience. Mastery of qualitative and quantitative methods, with the ability to apply them in a business context to inform decision-making
7. Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
8. Strategic Leadership: Resolves ambiguity, drives cross-functional alignment. Experience convening stakeholders and drive decision making in ambiguous or evolving contexts. Track record of thriving in time-sensitive environments
**Preferred Qualifications:**
Preferred Qualifications:
9. Track record of crafting & tailoring recommendations (strategic to tactical) to a variety of stakeholders (business & technical) in a variety of formats (docs & decks)
10. Experience leveraging AI for conducting and/or synthesizing research
11. Demonstrated history of calibrating the right balance of high-level/foundational work and quick tactical research/synthesis
12. Experience in synthesizing abstract 3rd party and 1st party signals into concise and actionable insights
13. Experience uncovering cross-functional tensions or misalignments, and then determining the most efficient way to resolve those tensions
14. Experience in leading and mentoring a team
**Public Compensation:**
$160,000/year to $219,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
Cultural Strategist
San Francisco, CA jobs
The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team are experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences.
**Required Skills:**
Cultural Strategist Responsibilities:
1. Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals
2. Responsible for framing strategy decisions, driving alignment, and unblocking progress - ensuring the right conversations are happening and marketing is set up to succeed
3. Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing and brand strategies, campaign development, product development, retail and channel strategy
4. Translate research findings into actionable insights with clear recommendations
5. producing highly effective communication that motivates people to apply learnings in marketing and across the organization
**Minimum Qualifications:**
Minimum Qualifications:
6. Research Expertise: 8+ years of research experience. Mastery of qualitative and quantitative methods, with the ability to apply them in a business context to inform decision-making
7. Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
8. Strategic Leadership: Resolves ambiguity, drives cross-functional alignment. Experience convening stakeholders and drive decision making in ambiguous or evolving contexts. Track record of thriving in time-sensitive environments
**Preferred Qualifications:**
Preferred Qualifications:
9. Track record of crafting & tailoring recommendations (strategic to tactical) to a variety of stakeholders (business & technical) in a variety of formats (docs & decks)
10. Experience leveraging AI for conducting and/or synthesizing research
11. Demonstrated history of calibrating the right balance of high-level/foundational work and quick tactical research/synthesis
12. Experience in synthesizing abstract 3rd party and 1st party signals into concise and actionable insights
13. Experience uncovering cross-functional tensions or misalignments, and then determining the most efficient way to resolve those tensions
14. Experience in leading and mentoring a team
**Public Compensation:**
$160,000/year to $219,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
Manager, Facebook Brand Marketing
Menlo Park, CA jobs
Meta is looking for a Brand Marketing Manager with a passion for re-energizing established brands at scale. This role will be responsible for shaping and executing innovative brand marketing programs that solidify the brand's unique role in society and in people's lives, deepening brand affinity and product engagement. This role will help shape the future direction of the Facebook brand, and lead a team responsible for developing and executing integrated, US-based marketing programs spanning in-product experiences, partnerships and branded content, that help people experience the best of Facebook.This leader will be open, creative and analytical and maintain high standards for the work. They will connect the dots between the business, product strategy and brand strategy, and extract true insights that translate into effective briefs that spark industry-leading creativity. You will build influence and drive alignment across matrixed stakeholders, be a highly effective operator, and inspire and support a growing team with care, thoughtfulness and mentorship.
**Required Skills:**
Manager, Facebook Brand Marketing Responsibilities:
1. Shape Facebook's brand and marketing strategies, identifying opportunities to drive brand growth outside of traditional marketing campaigns
2. Set the strategic vision and lead execution of Facebook's 'evergreen' marketing initiatives
3. Drive close collaboration with and across internal and external teams/agencies to develop and execute cross-channel marketing initiatives that excite consumers and drive business results
4. Drive close partnership and alignment with Facebook Product Marketing to ensure that our marketing programs drive product excitement and engagement
5. Build alliances with internal and external stakeholders to gain strategic buy-in of the marketing strategy and roadmap and drive flawless, unified execution across teams
6. Model community-oriented behaviors and build an organization that values, respects, and taps into different backgrounds and perspectives
**Minimum Qualifications:**
Minimum Qualifications:
7. 12+ years of experience with consumer brand marketing at companies with global scale
8. 5+ years of people management experience
9. Experience building annual marketing plans, including creating the business case for incremental investment
10. Experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and campaigns and initiatives that drive business results
11. Experience managing multiple campaigns/initiatives across markets simultaneously
12. Experience leading and driving flawless integrated execution across an expansive cross-functional and highly matrixed organization
13. Experience influencing leadership and gaining executive and VP level buy-in and advocacy
14. Bachelor's Degree
**Preferred Qualifications:**
Preferred Qualifications:
15. Experience leading consumer marketing for large-scale tech brands
16. Experience working and thriving in an ambiguous, agile environment
17. Tech sector experience
18. Experience leading a brand turnaround, including setting the strategy and driving multi-channel consumer marketing programs that drive brand sentiment and use/engagement
**Public Compensation:**
$180,000/year to $252,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
Manager, Facebook Brand Marketing
San Francisco, CA jobs
Meta is looking for a Brand Marketing Manager with a passion for re-energizing established brands at scale. This role will be responsible for shaping and executing innovative brand marketing programs that solidify the brand's unique role in society and in people's lives, deepening brand affinity and product engagement. This role will help shape the future direction of the Facebook brand, and lead a team responsible for developing and executing integrated, US-based marketing programs spanning in-product experiences, partnerships and branded content, that help people experience the best of Facebook.This leader will be open, creative and analytical and maintain high standards for the work. They will connect the dots between the business, product strategy and brand strategy, and extract true insights that translate into effective briefs that spark industry-leading creativity. You will build influence and drive alignment across matrixed stakeholders, be a highly effective operator, and inspire and support a growing team with care, thoughtfulness and mentorship.
**Required Skills:**
Manager, Facebook Brand Marketing Responsibilities:
1. Shape Facebook's brand and marketing strategies, identifying opportunities to drive brand growth outside of traditional marketing campaigns
2. Set the strategic vision and lead execution of Facebook's 'evergreen' marketing initiatives
3. Drive close collaboration with and across internal and external teams/agencies to develop and execute cross-channel marketing initiatives that excite consumers and drive business results
4. Drive close partnership and alignment with Facebook Product Marketing to ensure that our marketing programs drive product excitement and engagement
5. Build alliances with internal and external stakeholders to gain strategic buy-in of the marketing strategy and roadmap and drive flawless, unified execution across teams
6. Model community-oriented behaviors and build an organization that values, respects, and taps into different backgrounds and perspectives
**Minimum Qualifications:**
Minimum Qualifications:
7. 12+ years of experience with consumer brand marketing at companies with global scale
8. 5+ years of people management experience
9. Experience building annual marketing plans, including creating the business case for incremental investment
10. Experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and campaigns and initiatives that drive business results
11. Experience managing multiple campaigns/initiatives across markets simultaneously
12. Experience leading and driving flawless integrated execution across an expansive cross-functional and highly matrixed organization
13. Experience influencing leadership and gaining executive and VP level buy-in and advocacy
14. Bachelor's Degree
**Preferred Qualifications:**
Preferred Qualifications:
15. Experience leading consumer marketing for large-scale tech brands
16. Experience working and thriving in an ambiguous, agile environment
17. Tech sector experience
18. Experience leading a brand turnaround, including setting the strategy and driving multi-channel consumer marketing programs that drive brand sentiment and use/engagement
**Public Compensation:**
$180,000/year to $252,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
Facebook Brand Marketing Manager
Menlo Park, CA jobs
For over 20 years, the Facebook app has built technologies that connect us to the people, experiences and content that enrich our lives in big and small ways. Facebook is looking for a Brand Marketing Manager who can help reimagine how we bring this promise to life for new audiences. This role will be responsible for helping evolve Facebook's marketing playbook, piloting new ways that help people experience the brand-spanning in-product experiences, partnerships, branded content and more-that build affinity and drive results. This person is a strategic brand builder and highly effective collaborator and operator who can translate data and insights into white space brand opportunities; rally teams and agencies to build and execute multi-channel plans with a high degree of creativity and analytical rigor; and an ability to move fast, iterate and bring people along in the journey.
Minimum Qualifications
* 10+ years of experience in managing and executing large scale brand-building marketing initiatives and campaigns
* Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
* Demonstrated experience leading media and creative agencies
* Experience managing multiple initiatives/campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact
* Experience in consumer product categories and brands such as consumer technology
* BA/BS degree
Preferred Qualifications
* Tech sector experience
* Partnerships marketing experience
* Experience working and thriving in an ambiguous, agile environment
Responsibilities
* Apply analytical rigor, an understanding of audience dynamics and trends, brand strategy and product knowledge to deliver innovative marketing programs that build brand relevance and drive results
* Work closely with Product Marketing and Insights to translate business objectives into actionable marketing strategies
* Deliver cross-channel marketing programs including strategy, creative development, execution, optimization, analysis and reporting
* Author creative briefs and talent/partner pitches that spark big ideas that can help us solve ambiguous brand challenges
* Partner closely with large, cross-functional team to identify opportunities and deliver integrated marketing programs
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
Manager, Facebook Brand Marketing
Menlo Park, CA jobs
Meta is looking for a Brand Marketing Manager with a passion for re-energizing established brands at scale. This role will be responsible for shaping and executing innovative brand marketing programs that solidify the brand's unique role in society and in people's lives, deepening brand affinity and product engagement. This role will help shape the future direction of the Facebook brand, and lead a team responsible for developing and executing integrated, US-based marketing programs spanning in-product experiences, partnerships and branded content, that help people experience the best of Facebook. This leader will be open, creative and analytical and maintain high standards for the work. They will connect the dots between the business, product strategy and brand strategy, and extract true insights that translate into effective briefs that spark industry-leading creativity. You will build influence and drive alignment across matrixed stakeholders, be a highly effective operator, and inspire and support a growing team with care, thoughtfulness and mentorship.
Minimum Qualifications
* 12+ years of experience with consumer brand marketing at companies with global scale
* 5+ years of people management experience
* Experience building annual marketing plans, including creating the business case for incremental investment
* Experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and campaigns and initiatives that drive business results
* Experience managing multiple campaigns/initiatives across markets simultaneously
* Experience leading and driving flawless integrated execution across an expansive cross-functional and highly matrixed organization
* Experience influencing leadership and gaining executive and VP level buy-in and advocacy
* Bachelor's Degree
Preferred Qualifications
* Experience leading consumer marketing for large-scale tech brands
* Experience working and thriving in an ambiguous, agile environment
* Tech sector experience
* Experience leading a brand turnaround, including setting the strategy and driving multi-channel consumer marketing programs that drive brand sentiment and use/engagement
Responsibilities
* Shape Facebook's brand and marketing strategies, identifying opportunities to drive brand growth outside of traditional marketing campaigns
* Set the strategic vision and lead execution of Facebook's 'evergreen' marketing initiatives
* Drive close collaboration with and across internal and external teams/agencies to develop and execute cross-channel marketing initiatives that excite consumers and drive business results
* Drive close partnership and alignment with Facebook Product Marketing to ensure that our marketing programs drive product excitement and engagement
* Build alliances with internal and external stakeholders to gain strategic buy-in of the marketing strategy and roadmap and drive flawless, unified execution across teams
* Model community-oriented behaviors and build an organization that values, respects, and taps into different backgrounds and perspectives
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
Manager, Facebook Brand Marketing
Los Angeles, CA jobs
Meta is looking for a Brand Marketing Manager with a passion for re-energizing established brands at scale. This role will be responsible for shaping and executing innovative brand marketing programs that solidify the brand's unique role in society and in people's lives, deepening brand affinity and product engagement. This role will help shape the future direction of the Facebook brand, and lead a team responsible for developing and executing integrated, US-based marketing programs spanning in-product experiences, partnerships and branded content, that help people experience the best of Facebook.This leader will be open, creative and analytical and maintain high standards for the work. They will connect the dots between the business, product strategy and brand strategy, and extract true insights that translate into effective briefs that spark industry-leading creativity. You will build influence and drive alignment across matrixed stakeholders, be a highly effective operator, and inspire and support a growing team with care, thoughtfulness and mentorship.
**Required Skills:**
Manager, Facebook Brand Marketing Responsibilities:
1. Shape Facebook's brand and marketing strategies, identifying opportunities to drive brand growth outside of traditional marketing campaigns
2. Set the strategic vision and lead execution of Facebook's 'evergreen' marketing initiatives
3. Drive close collaboration with and across internal and external teams/agencies to develop and execute cross-channel marketing initiatives that excite consumers and drive business results
4. Drive close partnership and alignment with Facebook Product Marketing to ensure that our marketing programs drive product excitement and engagement
5. Build alliances with internal and external stakeholders to gain strategic buy-in of the marketing strategy and roadmap and drive flawless, unified execution across teams
6. Model community-oriented behaviors and build an organization that values, respects, and taps into different backgrounds and perspectives
**Minimum Qualifications:**
Minimum Qualifications:
7. 12+ years of experience with consumer brand marketing at companies with global scale
8. 5+ years of people management experience
9. Experience building annual marketing plans, including creating the business case for incremental investment
10. Experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and campaigns and initiatives that drive business results
11. Experience managing multiple campaigns/initiatives across markets simultaneously
12. Experience leading and driving flawless integrated execution across an expansive cross-functional and highly matrixed organization
13. Experience influencing leadership and gaining executive and VP level buy-in and advocacy
14. Bachelor's Degree
**Preferred Qualifications:**
Preferred Qualifications:
15. Experience leading consumer marketing for large-scale tech brands
16. Experience working and thriving in an ambiguous, agile environment
17. Tech sector experience
18. Experience leading a brand turnaround, including setting the strategy and driving multi-channel consumer marketing programs that drive brand sentiment and use/engagement
**Public Compensation:**
$180,000/year to $252,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
Facebook Brand Marketing Manager
San Francisco, CA jobs
For over 20 years, the Facebook app has built technologies that connect us to the people, experiences and content that enrich our lives in big and small ways. Facebook is looking for a Brand Marketing Manager who can help reimagine how we bring this promise to life for new audiences. This role will be responsible for helping evolve Facebook's marketing playbook, piloting new ways that help people experience the brand-spanning in-product experiences, partnerships, branded content and more-that build affinity and drive results. This person is a strategic brand builder and highly effective collaborator and operator who can translate data and insights into white space brand opportunities; rally teams and agencies to build and execute multi-channel plans with a high degree of creativity and analytical rigor; and an ability to move fast, iterate and bring people along in the journey.
Minimum Qualifications
* 10+ years of experience in managing and executing large scale brand-building marketing initiatives and campaigns
* Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
* Demonstrated experience leading media and creative agencies
* Experience managing multiple initiatives/campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact
* Experience in consumer product categories and brands such as consumer technology
* BA/BS degree
Preferred Qualifications
* Tech sector experience
* Partnerships marketing experience
* Experience working and thriving in an ambiguous, agile environment
Responsibilities
* Apply analytical rigor, an understanding of audience dynamics and trends, brand strategy and product knowledge to deliver innovative marketing programs that build brand relevance and drive results
* Work closely with Product Marketing and Insights to translate business objectives into actionable marketing strategies
* Deliver cross-channel marketing programs including strategy, creative development, execution, optimization, analysis and reporting
* Author creative briefs and talent/partner pitches that spark big ideas that can help us solve ambiguous brand challenges
* Partner closely with large, cross-functional team to identify opportunities and deliver integrated marketing programs
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
Manager, Facebook Brand Marketing
San Francisco, CA jobs
Meta is looking for a Brand Marketing Manager with a passion for re-energizing established brands at scale. This role will be responsible for shaping and executing innovative brand marketing programs that solidify the brand's unique role in society and in people's lives, deepening brand affinity and product engagement. This role will help shape the future direction of the Facebook brand, and lead a team responsible for developing and executing integrated, US-based marketing programs spanning in-product experiences, partnerships and branded content, that help people experience the best of Facebook. This leader will be open, creative and analytical and maintain high standards for the work. They will connect the dots between the business, product strategy and brand strategy, and extract true insights that translate into effective briefs that spark industry-leading creativity. You will build influence and drive alignment across matrixed stakeholders, be a highly effective operator, and inspire and support a growing team with care, thoughtfulness and mentorship.
Minimum Qualifications
* 12+ years of experience with consumer brand marketing at companies with global scale
* 5+ years of people management experience
* Experience building annual marketing plans, including creating the business case for incremental investment
* Experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and campaigns and initiatives that drive business results
* Experience managing multiple campaigns/initiatives across markets simultaneously
* Experience leading and driving flawless integrated execution across an expansive cross-functional and highly matrixed organization
* Experience influencing leadership and gaining executive and VP level buy-in and advocacy
* Bachelor's Degree
Preferred Qualifications
* Experience leading consumer marketing for large-scale tech brands
* Experience working and thriving in an ambiguous, agile environment
* Tech sector experience
* Experience leading a brand turnaround, including setting the strategy and driving multi-channel consumer marketing programs that drive brand sentiment and use/engagement
Responsibilities
* Shape Facebook's brand and marketing strategies, identifying opportunities to drive brand growth outside of traditional marketing campaigns
* Set the strategic vision and lead execution of Facebook's 'evergreen' marketing initiatives
* Drive close collaboration with and across internal and external teams/agencies to develop and execute cross-channel marketing initiatives that excite consumers and drive business results
* Drive close partnership and alignment with Facebook Product Marketing to ensure that our marketing programs drive product excitement and engagement
* Build alliances with internal and external stakeholders to gain strategic buy-in of the marketing strategy and roadmap and drive flawless, unified execution across teams
* Model community-oriented behaviors and build an organization that values, respects, and taps into different backgrounds and perspectives
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
SMB Lifecycle Marketing Manager
San Francisco, CA jobs
SMB Lifecycle Marketing contributes directly to Meta's mission by connecting every business in the world with their customers. We are looking for a Lifecycle Marketer to support the testing and scaling of new guidances and solutions for business customers globally.Successful candidates have experience building growth programs via digital channels at a dynamic company. They can design and execute against a roadmap, and use research/testing to chart a course where roadmaps have yet to be defined.
**Required Skills:**
SMB Lifecycle Marketing Manager Responsibilities:
1. Design and execute lifecycle marketing programs that drive customer engagement and growth for SMBs across Meta's platforms
2. Collaborate with product marketing, sales, data science, and creative teams to understand the needs of our target audiences and develop digital/performance marketing strategies that will drive awareness, consideration and adoption of solutions
3. Working with quantitative and qualitative data teams to understand the audience and use cases to inform the strategy, rollout decisions, optimizations, and measurement
4. Manage digital marketing channels (email, in product, web, ads, etc) to execute high-performing go-to-market activations to enterprise audiences at scale
5. Design and activate new channels, leveraging 1P and 3P workflows to drive more efficient and effective customer engagement
6. Improve our digital funnel across target audiences, all the way from discovery through to conversion
7. Manage end-to-end campaign execution across operations, creative, and analytics teams to ensure on time and accurate launches
8. Regularly analyze campaign performance, identify areas for improvement, and make data-driven recommendations
9. Design and implement test plans to understand drivers of conversion and product adoption
10. Leverage data, research, and experimentation to inform strategy, optimize campaigns, and identify new opportunities for growth
**Minimum Qualifications:**
Minimum Qualifications:
11. Bachelor's Degree in Business, Marketing or Analytical discipline
12. 5+ years of experience in marketing or equivalent
13. 3+ lifecycle marketing experience
14. Proven experience in digital marketing and/or demand gen for sales
15. Experience with data querying languages (for example, SQL)
16. Experience with marketing automation platforms and tools
17. Experience marketing to B2B audiences
18. Experience with A/B Testing and lift measurement
19. Experience influencing, and providing direction to cross-functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns
**Public Compensation:**
$96,000/year to $143,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
Facebook Brand Marketing Manager
Los Angeles, CA jobs
For over 20 years, the Facebook app has built technologies that connect us to the people, experiences and content that enrich our lives in big and small ways. Facebook is looking for a Brand Marketing Manager who can help reimagine how we bring this promise to life for new audiences. This role will be responsible for helping evolve Facebook's marketing playbook, piloting new ways that help people experience the brand-spanning in-product experiences, partnerships, branded content and more-that build affinity and drive results. This person is a strategic brand builder and highly effective collaborator and operator who can translate data and insights into white space brand opportunities; rally teams and agencies to build and execute multi-channel plans with a high degree of creativity and analytical rigor; and an ability to move fast, iterate and bring people along in the journey.
Minimum Qualifications
* 10+ years of experience in managing and executing large scale brand-building marketing initiatives and campaigns
* Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
* Demonstrated experience leading media and creative agencies
* Experience managing multiple initiatives/campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact
* Experience in consumer product categories and brands such as consumer technology
* BA/BS degree
Preferred Qualifications
* Tech sector experience
* Partnerships marketing experience
* Experience working and thriving in an ambiguous, agile environment
Responsibilities
* Apply analytical rigor, an understanding of audience dynamics and trends, brand strategy and product knowledge to deliver innovative marketing programs that build brand relevance and drive results
* Work closely with Product Marketing and Insights to translate business objectives into actionable marketing strategies
* Deliver cross-channel marketing programs including strategy, creative development, execution, optimization, analysis and reporting
* Author creative briefs and talent/partner pitches that spark big ideas that can help us solve ambiguous brand challenges
* Partner closely with large, cross-functional team to identify opportunities and deliver integrated marketing programs
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
Manager, Facebook Brand Marketing
Los Angeles, CA jobs
Meta is looking for a Brand Marketing Manager with a passion for re-energizing established brands at scale. This role will be responsible for shaping and executing innovative brand marketing programs that solidify the brand's unique role in society and in people's lives, deepening brand affinity and product engagement. This role will help shape the future direction of the Facebook brand, and lead a team responsible for developing and executing integrated, US-based marketing programs spanning in-product experiences, partnerships and branded content, that help people experience the best of Facebook. This leader will be open, creative and analytical and maintain high standards for the work. They will connect the dots between the business, product strategy and brand strategy, and extract true insights that translate into effective briefs that spark industry-leading creativity. You will build influence and drive alignment across matrixed stakeholders, be a highly effective operator, and inspire and support a growing team with care, thoughtfulness and mentorship.
Minimum Qualifications
* 12+ years of experience with consumer brand marketing at companies with global scale
* 5+ years of people management experience
* Experience building annual marketing plans, including creating the business case for incremental investment
* Experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and campaigns and initiatives that drive business results
* Experience managing multiple campaigns/initiatives across markets simultaneously
* Experience leading and driving flawless integrated execution across an expansive cross-functional and highly matrixed organization
* Experience influencing leadership and gaining executive and VP level buy-in and advocacy
* Bachelor's Degree
Preferred Qualifications
* Experience leading consumer marketing for large-scale tech brands
* Experience working and thriving in an ambiguous, agile environment
* Tech sector experience
* Experience leading a brand turnaround, including setting the strategy and driving multi-channel consumer marketing programs that drive brand sentiment and use/engagement
Responsibilities
* Shape Facebook's brand and marketing strategies, identifying opportunities to drive brand growth outside of traditional marketing campaigns
* Set the strategic vision and lead execution of Facebook's 'evergreen' marketing initiatives
* Drive close collaboration with and across internal and external teams/agencies to develop and execute cross-channel marketing initiatives that excite consumers and drive business results
* Drive close partnership and alignment with Facebook Product Marketing to ensure that our marketing programs drive product excitement and engagement
* Build alliances with internal and external stakeholders to gain strategic buy-in of the marketing strategy and roadmap and drive flawless, unified execution across teams
* Model community-oriented behaviors and build an organization that values, respects, and taps into different backgrounds and perspectives
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
Senior Creative Strategist (Performance)
West Hollywood, CA jobs
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us.
Senior Creative Strategist (Performance)
We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we've built in functional expertise.
We are seeking a seasoned Senior Creative Strategist (Performance) to lead the development of high-impact creative assets across paid social, display, programmatic, and app store optimization (ASO) channels. This role blends creative excellence with strategic insight, ensuring campaigns not only look exceptional but also drive measurable business outcomes.
As a key connector between Integrated Marketing, Growth Marketing, and Creative teams, you will translate business objectives into compelling briefs, assets, and campaigns that perform. With a strong creative background, in-house experience, and the ability to manage agencies and internal designers, you'll bring structure, collaboration, and innovation to our performance creative strategy. Above all, you'll be focused on driving results, including incremental Return on Ad Spend (iROAS).
In this role, you will:
Creative Strategy & Development
Lead creative strategy for paid performance channels including Meta, YouTube, TikTok, Pinterest, Display, and Paid Search
Translate business objectives and performance insights into actionable creative briefs for agencies, designers, creators, and production partners
Ensure creative aligns with brand identity while meeting channel-specific performance best practices
Present creative strategy recommendations and performance insights to cross-functional partners and leadership
Creative Production
Collaborate with in-house designers, copywriters, and external agencies to bring ideas to life with creative excellence and performance alignment
Oversee end-to-end production of creative assets including static, motion, video, creator/UGC, and app store visuals
Maintain creative asset libraries to support efficient versioning, localization, and testing processes
Performance Optimization
Stay current on platform best practices, emerging ad formats, and creative trends to evolve our performance playbook
Partner with Growth, platforms, and Integrated Marketing teams to analyze performance data and translate insights into creative improvements
Implement and manage structured creative testing frameworks (A/B, multivariate)
Continuously refine messaging, visuals, and formats to maximize campaign efficiency and effectiveness
Focus on business impact metrics such as iROAS, conversion rate, and CPA to ensure creative work contributes directly to growth goals
Cross-Functional Collaboration
Partner closely with Integrated Marketing, Growth, Brand Studio, and other teams to ensure creative consistency across touchpoints
Act as the creative lead and point of contact for agency and production partners
Build strong relationships with internal and external stakeholders, including platform partners
Experience and qualifications:
8+ years in creative development, with at least 3+ years focused on performance marketing assets
Strong design or creative background with a portfolio demonstrating expertise across Meta, TikTok, Google Display, DV360, App Store/Google Play, and emerging platforms
Proven in-house experience collaborating with cross-functional marketing teams and managing creative production
Expertise in writing creative briefs and managing external agencies or production partners
Stellar organization, project management, and attention to detail; able to manage multiple projects in fast-paced environments
Strong understanding of creative effectiveness principles and demonstrated impact on iROAS
Excellent communication, presentation, and cross-functional collaboration skills
Proficiency in design and production tools (Adobe Creative Suite, Figma, After Effects, etc.) and familiarity with emerging formats
Bonus: Experience using AI for creative ideation and production
The total cash range for this position in West Hollywood is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group's family of brands includes: Brand Expedia , Hotels.com , Expedia Partner Solutions, Vrbo , trivago , Orbitz , Travelocity , Hotwire , Wotif , ebookers , CheapTickets , Expedia Group™ Media Solutions, Expedia Local Expert , CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you're confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain ********************. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
Auto-ApplySenior Creative Strategist (Performance)
West Hollywood, CA jobs
Senior Designer, Performance * United States - California - West Hollywood * Creative Communication * Full-Time Regular * 12/01/2025 * ID # R-99155 * * * * Already Applied? View Your Account Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us.
Senior Designer, Performance
Introduction to the Team
We create and deliver tailored marketing strategies for Expedia Group's brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.
Expedia Group's Creative Lab is seeking a digitally fluent, design-obsessed performance creative to join our Digital Creative team. As a Senior Designer, Performance, you'll help shape and deliver scaled, always-on content across a variety of digital touchpoints-from programmatic display to paid social and app store assets.
You'll be part of a high-velocity team supporting Growth, collaborating with social creatives, creative managers, and external agencies to translate briefs into compelling executions that align with our brands and drive results.
In this role, you will:
* Translate business needs into thumb-stopping, channel-native design across programmatic display, paid and organic social, paid app, and app store optimization
* Balance quality, scale, brand, and performance in all creative output
* Collaborate with internal teams and external agency partners-including brand design experts, creative strategists, producers, and campaign managers-to influence creative outcomes
* Conceive, optimize, and design digital assets using data, insights, and brand strategy
* Build tech-enabled systems and workflows to support volume, optimization, and fast-turn content production
* Maintain consistency with creative guidelines while evolving them through digital design best practices
* Contribute to a new agile creative model focused on test-and-learn, flexibility, responsiveness, and collaboration
Experience and Qualifications:
* 8+ years of experience designing performance marketing assets, preferably in-house
* Strong portfolio showcasing performance-based creative and measurable impact
* Expertise in Figma and Adobe Creative Suite; working knowledge of animation/motion tools (After Effects a plus), Google Web Designer, Animate, and coding (HTML5/CSS/JS)
* Deep understanding of performance and channel best practices across multiple formats and platforms
* Ability to work fluidly in fast-paced, high-volume production environments
* Strong communication skills and collaborative spirit
* Bonus: Familiarity with creative automation tools, dynamic templates, or AI-assisted design platforms
The total cash range for this position in West Hollywood is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you're confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain ********************. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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