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Brand ambassador vs brand advocate

The differences between brand ambassadors and brand advocates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a brand ambassador has an average salary of $36,977, which is higher than the $32,434 average annual salary of a brand advocate.

The top three skills for a brand ambassador include product knowledge, brand awareness and sales floor. The most important skills for a brand advocate are business plan, drive sales, and product line.

Brand ambassador vs brand advocate overview

Brand AmbassadorBrand Advocate
Yearly salary$36,977$32,434
Hourly rate$17.78$15.59
Growth rate19%19%
Number of jobs15,94019,853
Job satisfaction3-
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 68%
Average age4545
Years of experience--

What does a brand ambassador do?

A brand ambassador is the face of a company who should have an established network and strong community relationships. Brand ambassadors are hired to represent a label positively and help to promote awareness and acquire more sales. They use different promotional strategies, both online and in-person approaches, to boost marketing and influence a larger audience to invest confidently and consume more. They are present on specific events that would require them to perform product demos, give away or product sampling and participate in advertisements, which makes it crucial for them to be knowledgable with the product or service they promote. Often times, brand ambassadors are influencers, such as celebrities or social media content makers, while some are regular customers who simply love and trust the brand.

What does a brand advocate do?

A brand advocate promotes a company's products or services through various methods, aiming to raise brand awareness and secure sales. Their duties usually include preparing marketing materials, demonstrating products, discussing product or service information, and answering inquiries from potential clients. A brand advocate is responsible for maintaining knowledge of what they are promoting, using their voice to grab the public's interest. Moreover, there are some brand advocates who utilize social media in promoting products, services, and the company itself.

Brand ambassador vs brand advocate salary

Brand ambassadors and brand advocates have different pay scales, as shown below.

Brand AmbassadorBrand Advocate
Average salary$36,977$32,434
Salary rangeBetween $27,000 And $49,000Between $24,000 And $42,000
Highest paying CityPortland, ME-
Highest paying stateNorth Dakota-
Best paying companyWpp Us Holdings Inc-
Best paying industryProfessional-

Differences between brand ambassador and brand advocate education

There are a few differences between a brand ambassador and a brand advocate in terms of educational background:

Brand AmbassadorBrand Advocate
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 68%
Most common majorBusinessBusiness
Most common college--

Brand ambassador vs brand advocate demographics

Here are the differences between brand ambassadors' and brand advocates' demographics:

Brand AmbassadorBrand Advocate
Average age4545
Gender ratioMale, 42.5% Female, 57.5%Male, 60.0% Female, 40.0%
Race ratioBlack or African American, 16.4% Unknown, 8.2% Hispanic or Latino, 17.6% Asian, 6.4% White, 51.0% American Indian and Alaska Native, 0.3%Black or African American, 16.0% Unknown, 7.8% Hispanic or Latino, 18.1% Asian, 6.3% White, 51.5% American Indian and Alaska Native, 0.3%
LGBT Percentage7%7%

Differences between brand ambassador and brand advocate duties and responsibilities

Brand ambassador example responsibilities.

  • Build relationships and maintain strong partnerships with store management to achieve and maintain apple standards.
  • Use CRM to track productivity analysis, set goals, manage tasks, and procure inventory selection.
  • Handle sensitive HIPP, Medicare, and Medicaid information.
  • Demonstrate customer service skills while assisting visitors, ranging from elementary schools to university alumni, during campus visits.
  • Organize and run weekly study hours.
  • Learned important medical skills including first aid and CPR.
    • Show more

Brand advocate example responsibilities.

  • Use CRM to track productivity analysis, set goals, manage tasks, and procure inventory selection.
  • Handle all delivery of all POS material from warehouse to each account along with preparing shipping and its distribution.
  • Utilize social media outlets such as Facebook and SMS to shape customer awareness of new products and ongoing customer interactions.
  • Maintain adequate, well-organize inventories of POS materials need to support target account activities.
  • Educate senior community regarding Medicare HMO product by appointments and group presentations resulting in excellent membership participation.
  • Make sure that compliance are met for client according to POG for reset, remodel or setup of new store.

Brand ambassador vs brand advocate skills

Common brand ambassador skills
  • Product Knowledge, 14%
  • Brand Awareness, 13%
  • Sales Floor, 10%
  • Customer Satisfaction, 7%
  • Product Sales, 6%
  • PET, 6%
Common brand advocate skills
  • Business Plan, 31%
  • Drive Sales, 18%
  • Product Line, 12%
  • Retail Locations, 11%
  • Client Products, 11%
  • Product Placement, 5%

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Updated January 8, 2025

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