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Contract copywriter vs marketing writer

The differences between contract copywriters and marketing writers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a contract copywriter and a marketing writer. Additionally, a contract copywriter has an average salary of $66,179, which is higher than the $60,693 average annual salary of a marketing writer.

The top three skills for a contract copywriter include digital marketing, wordpress and SEO. The most important skills for a marketing writer are digital marketing, content marketing, and wordpress.

Contract copywriter vs marketing writer overview

Contract CopywriterMarketing Writer
Yearly salary$66,179$60,693
Hourly rate$31.82$29.18
Growth rate4%4%
Number of jobs19,48886,109
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 81%
Average age4242
Years of experience22

Contract copywriter vs marketing writer salary

Contract copywriters and marketing writers have different pay scales, as shown below.

Contract CopywriterMarketing Writer
Average salary$66,179$60,693
Salary rangeBetween $42,000 And $102,000Between $36,000 And $101,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Pacific Investment Management Company LLC
Best paying industry-Technology

Differences between contract copywriter and marketing writer education

There are a few differences between a contract copywriter and a marketing writer in terms of educational background:

Contract CopywriterMarketing Writer
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 81%
Most common majorEnglishEnglish
Most common collegeMassachusetts Institute of TechnologyMassachusetts Institute of Technology

Contract copywriter vs marketing writer demographics

Here are the differences between contract copywriters' and marketing writers' demographics:

Contract CopywriterMarketing Writer
Average age4242
Gender ratioMale, 39.8% Female, 60.2%Male, 41.3% Female, 58.7%
Race ratioBlack or African American, 6.1% Unknown, 5.5% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.3% American Indian and Alaska Native, 0.4%Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 75.0% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between contract copywriter and marketing writer duties and responsibilities

Contract copywriter example responsibilities.

  • Manage the proposal lifecycle, including RFP analysis, regular communications, proposal development and production consistent with branding strategies.
  • Lead interactive copywriting efforts to propel award-winning client projects using strategic content and cohesive design.
  • Provide messaging strategy and on-target copywriting content that directly support the core business objectives of global corporations and ad agency clients.
  • Compose and edit biographies for Dudnyk's 30-plus employees.

Marketing writer example responsibilities.

  • Research and write articles, organize photoshoots, manage proofreading process and provide creative feedback to designer.
  • Manage publication review process, including technical and editorial review by in-house and outside reviewers.
  • Provide comprehensive research, analysis, and copywriting for brokers' property listings.
  • Copy writing, editing and proofreading for direct mail, print collateral and website content.
  • Direct successful SEO and link-building campaign to increase the website's credibility and drive traffic.
  • Work with a team to prepare the launch of three sites and provide SEO recommendations where necessary.
  • Show more

Contract copywriter vs marketing writer skills

Common contract copywriter skills
  • Digital Marketing, 20%
  • WordPress, 15%
  • SEO, 11%
  • Web Content, 9%
  • Email Marketing, 8%
  • Copywriting, 5%
Common marketing writer skills
  • Digital Marketing, 17%
  • Content Marketing, 12%
  • WordPress, 10%
  • Web Content, 7%
  • Proofreading, 4%
  • Subject Matter Experts, 4%

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