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What does a digital consultant do?

Updated January 8, 2025
7 min read
Quoted expert
Eileen P. Acello

A digital consultant is an individual who helps businesses connect their business strategy to implementation across different digital fields. Digital consultants are required to assess the design assets and pick the right technological solutions for a given platform, as well as helping with building short- and long-term marketing strategies. They must discover new ways for businesses to engage with existing customers as well as attract new ones by evaluating the current marketing strategy. Digital consultants must manage company branding by communicating with customers through social media, email, mobile, or local marketing campaigns.

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Digital consultant responsibilities

Here are examples of responsibilities from real digital consultant resumes:

  • Establish and manage several social media business pages and Facebook campaigns.
  • Perform detailed research to identify areas of opportunity within the digital footprints of SMB.
  • Create mobile-optimized WordPress site for client who have previously hire someone else that produce terrible results.
  • Freelance digital media consultant offering social media marketing strategy and content creation services for SMB clients.
  • Create catalog for consumer product management system using WordPress.
  • Create executive dashboards with online KPIs to derive actionable insights to support executive decision-making.
  • Edit advertisement banners with Photoshop.

Digital consultant skills and personality traits

We calculated that 13% of Digital Consultants are proficient in PowerPoint, Digital Marketing, and Client Facing. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.

We break down the percentage of Digital Consultants that have these skills listed on their resume here:

  • PowerPoint, 13%

    Designed information systems and strategies for major accounts Drafted proposals for work and created PowerPoint presentations for recommendations

  • Digital Marketing, 12%

    Provide consultation for all aspects of digital marketing and advertising to automotive clients nationwide.

  • Client Facing, 11%

    Experience with creating static ad units(Illustrator).-Own and manage prospect and client facing promotional email program.

  • Project Management, 8%

    Provided thought-leadership and project management services.

  • Digital Strategy, 6%

    Designed digital strategy to focus on conversions and lead generation.

  • Digital Channels, 5%

    Managed website optimization projects through A/B/n and multi-variate testing across products and digital channels using Adobe Target.

Common skills that a digital consultant uses to do their job include "powerpoint," "digital marketing," and "client facing." You can find details on the most important digital consultant responsibilities below.

Analytical skills. To carry out their duties, the most important skill for a digital consultant to have is analytical skills. Their role and responsibilities require that "market research analysts must evaluate large amounts of data and information related to market conditions." Digital consultants often use analytical skills in their day-to-day job, as shown by this real resume: "used product management and project management techniques combined with business analysis and strategic vision to analyze business processes and requirements. "

Communication skills. Another essential skill to perform digital consultant duties is communication skills. Digital consultants responsibilities require that "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." Digital consultants also use communication skills in their role according to a real resume snippet: "worked collaboratively with system leaders, creative team, it, marketing/pr/internal communications teams and digital services colleagues. "

Detail oriented. digital consultants are also known for detail oriented, which are critical to their duties. You can see how this skill relates to digital consultant responsibilities, because "market research analysts must pay attention to minutiae to evaluate data." A digital consultant resume example shows how detail oriented is used in the workplace: "manage client facebook advertising campaigns and create detailed reports to track effectiveness of campaigns. "

All digital consultant skills

Compare different digital consultants

Digital consultant vs. Research internship

A research intern is responsible for assisting the research team with conducting an investigation, compiling information, and analyzing results for an organized research study. Research interns' duties also include understanding the work processes and operation procedures, sharing strategies and recommendations on research methods, reaching out to appropriate research correspondents, managing clients' inquiries and concerns, keeping important client records for reference, studying current market trends, and maintaining the eagerness to learn. A research intern must have strong attention to detail and excellent communication skills to perform on daily research tasks.

The annual salary of research interns is $63,842 lower than the average salary of digital consultants.While their salaries may differ, the common ground between digital consultants and research interns are a few of the skills required in each roleacirc;euro;trade;s responsibilities. In both careers, employee duties involve skills like powerpoint, facebook, and html.

While similarities exist, there are also some differences between digital consultants and research internship. For instance, digital consultant responsibilities require skills such as "digital transformation," "digital marketing," "client facing," and "project management." Whereas a research internship is skilled in "python," "c++," "research intern," and "java." This is part of what separates the two careers.

Research interns earn the highest salaries when working in the technology industry, with an average yearly salary of $52,879. On the other hand, digital consultants are paid more in the technology industry with an average salary of $105,222.The education levels that research interns earn slightly differ from digital consultants. In particular, research interns are 3.3% less likely to graduate with a Master's Degree than a digital consultant. Additionally, they're 1.4% more likely to earn a Doctoral Degree.

Digital consultant vs. Marketing department internship

A marketing department internship is a marketing degree program requirement in most colleges. This is the work experience period where interns get to apply the knowledge they acquire in the real world. In this period, marketing interns provide administrative support to the marketing department of the company. The duties may include data entry, preparation of marketing materials, and managing the company's website. Also, interns are tasked to research and collect data, then analyze findings with an experienced marketing representative's supervision.

On average, marketing department interns earn a $71,426 lower salary than digital consultants a year.A few skills overlap for digital consultants and marketing department interns. Resumes from both professions show that the duties of each career rely on skills like "powerpoint," "facebook," and "r."

In addition to the difference in salary, there are some other key differences worth noting. For example, digital consultant responsibilities are more likely to require skills like "digital transformation," "digital marketing," "client facing," and "project management." Meanwhile, a marketing department internship has duties that require skills in areas such as "financial statements," "press releases," "data analysis," and "market research." These differences highlight just how different the day-to-day in each role looks.

Average education levels between the two professions vary. Marketing department interns tend to reach lower levels of education than digital consultants. In fact, they're 7.1% less likely to graduate with a Master's Degree and 1.4% more likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for digital consultants in the next 3-5 years?

Eileen P. AcelloEileen P. Acello LinkedIn profile

Marketing Instructor & Marketing Internship Coordinator American Marketing Association Adviser, Florida Atlantic University

I see artificial intelligence and virtual technology as huge growth areas in the field of marketing. Many companies are using this type of technology already, but I see it becoming mainstream.

Digital consultant vs. Sales and marketing internship

In a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given. However, they will mostly revolve around conducting research and analysis, preparing reports and presentations, participating in meetings, sharing insights, identifying opportunities, and developing resource materials such as surveys and polls. There are also instances where an intern must manage social media accounts to improve brand awareness and improve client relationships.

On average, sales and marketing interns earn lower salaries than digital consultants, with a $61,146 difference per year.digital consultants and sales and marketing interns both have job responsibilities that require similar skill sets. These similarities include skills such as "powerpoint," "digital marketing," and "media management," but they differ when it comes to other required skills.

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from digital consultant resumes include skills like "digital transformation," "client facing," "project management," and "digital strategy," whereas a sales and marketing internship is more likely to list skills in "social media marketing," "phone calls," "instagram," and "market research. "

Most sales and marketing interns achieve a lower degree level compared to digital consultants. For example, they're 13.2% less likely to graduate with a Master's Degree, and 0.9% less likely to earn a Doctoral Degree.

Digital consultant vs. Marketing associate

A marketing associate's responsibility is to perform comprehensive market research to identify the latest trends that would provide opportunities to improve the business' marketing strategies. A marketing associate's duties also include creating sales reports and advertising materials, coordinating with the sales team for promotional events, assists with the planning and execution of marketing strategies, evaluating customer satisfaction, and handling administrative tasks as needed. Marketing associates must also have excellent communication skills to help in managing client inquiries and resolve complaints immediately.

Marketing associates typically earn lower pay than digital consultants. On average, marketing associates earn a $50,257 lower salary per year.While both digital consultants and marketing associates complete day-to-day tasks using similar skills like powerpoint, digital marketing, and project management, the two careers vary in some skills.While some skills are required in each professionacirc;euro;trade;s responsibilities, there are some differences to note. "digital transformation," "client facing," "digital strategy," and "digital channels" are skills that commonly show up on digital consultant resumes. On the other hand, marketing associates use skills like customer service, seo, google analytics, and market research on their resumes.The finance industry tends to pay the highest salaries for marketing associates, with average annual pay of $56,474. Comparatively, the highest digital consultant annual salary comes from the technology industry.The average resume of marketing associates showed that they earn lower levels of education compared to digital consultants. So much so that theyacirc;euro;trade;re 10.2% less likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.9%.

Types of digital consultant

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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