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How to hire a digital content producer

Digital content producer hiring summary. Here are some key points about hiring digital content producers in the United States:

  • In the United States, the median cost per hire a digital content producer is $1,633.
  • It takes between 36 and 42 days to fill the average role in the US.
  • Human Resources use 15% of their expenses on recruitment on average.
  • On average, it takes around 12 weeks for a new digital content producer to become settled and show total productivity levels at work.

How to hire a digital content producer, step by step

To hire a digital content producer, you need to identify the specific skills and experience you want in a candidate, allocate a budget for the position, and advertise the job opening to attract potential candidates. To hire a digital content producer, you should follow these steps:

Here's a step-by-step digital content producer hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a digital content producer job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new digital content producer
  • Step 8: Go through the hiring process checklist

What does a digital content producer do?

A digital content producer specializes in developing and designing digital materials for film, television, and advertising. Their responsibilities revolve around meeting with clients to identify their needs, understand their goals, oversee the production and marketing processes, develop concepts and strategies, and coordinate with different teams and departments to ensure the workflow's efficiency and quality. Furthermore, as a producer, it is essential to lead and encourage the team to meet goals and deadlines, all while keeping clients updated with projects' progress.

Learn more about the specifics of what a digital content producer does
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  1. Identify your hiring needs

    Before you start hiring a digital content producer, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    A digital content producer's background is also an important factor in determining whether they'll be a good fit for the position. For example, digital content producers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

    The following list breaks down different types of digital content producers and their corresponding salaries.

    Type of Digital Content ProducerDescriptionHourly rate
    Digital Content ProducerProducers and directors create motion pictures, television shows, live theater, commercials, and other performing arts productions. They interpret a writer’s script to entertain or inform an audience.$17-39
    Freelance Video EditorA freelance video editor offers video editing services to individuals and businesses. Most freelance video editors manage their own time and work at their preferred places, some even working from home... Show more$15-43
    Freelance Videographer/EditorA freelance videographer/editor is responsible for processing and editing video contents, usually on a project basis. Freelance videographer/editors create their footage using their shooting equipment, utilize various design and editing software, and finish the project based on the clients' specifications and deliverables... Show more$16-32
  2. Create an ideal candidate profile

    Common skills:
    • Digital Platforms
    • Instagram
    • Facebook
    • Twitter
    • HTML
    • News Stories
    • Social Platforms
    • WordPress
    • CSS
    • Digital Marketing
    • Web Content
    • Content Production
    • Proofreading
    • Photography
    Check all skills
    Responsibilities:
    • Manage on air giveaways and daily advertising metrics
    • Update Facebook and twitter with compelling stories.
    • Edit videos to be upload to YouTube and Facebook.
    • Produce and format videos and photos for e-newsletters, blog, and social media channels (including Facebook and Youtube).
    • Work with plugins, widgets, HTML.
    • Implement third-party social media plugins via JavaScript tags.
    More digital content producer duties
  3. Make a budget

    Including a salary range in your digital content producer job description is a great way to entice the best and brightest candidates. A digital content producer salary can vary based on several factors:
    • Location. For example, digital content producers' average salary in indiana is 47% less than in california.
    • Seniority. Entry-level digital content producers earn 57% less than senior-level digital content producers.
    • Certifications. A digital content producer with a few certifications under their belt will likely demand a higher salary.
    • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a digital content producer's salary.

    Average digital content producer salary

    $54,971yearly

    $26.43 hourly rate

    Entry-level digital content producer salary
    $36,000 yearly salary
    Updated December 20, 2025

    Average digital content producer salary by state

    RankStateAvg. salaryHourly rate
    1California$72,965$35
    2New York$69,937$34
    3Georgia$67,297$32
    4District of Columbia$61,104$29
    5Texas$52,759$25
    6Rhode Island$49,670$24
    7North Carolina$49,623$24
    8Oregon$47,639$23
    9Maryland$47,472$23
    10Colorado$47,035$23
    11Arizona$46,632$22
    12Pennsylvania$45,794$22
    13Utah$45,113$22
    14Illinois$44,710$22
    15Arkansas$44,554$21
    16Virginia$44,129$21
    17Wisconsin$43,823$21
    18Minnesota$42,901$21
    19Montana$42,658$21
    20Louisiana$41,200$20

    Average digital content producer salary by company

    RankCompanyAverage salaryHourly rateJob openings
    1JPMorgan Chase & Co.$77,515$37.2735
    2The Shark Group$59,879$28.79
    3Community Health Network$57,638$27.711
    4Close to Home$57,270$27.53
    5SiriusXM$57,257$27.53
    6Bsports$56,886$27.35
    7American Heart Association$56,402$27.123
    8Paramount$55,395$26.6339
    9Bank of America$55,154$26.52
    10Nexstar Media Group$54,009$25.97178
    11MEDITECH$53,934$25.93
    12Univision Communications$53,277$25.6124
    13Wells Fargo$53,011$25.499
    14Highmark$52,942$25.4555
    15ViacomCBS$52,222$25.11
    16University of Colorado Boulder$52,114$25.052
    17Gonzaga University$51,626$24.82
    18TEGNA$51,617$24.8232
    19Boston College$51,578$24.80
    20Ball Arena$51,544$24.78
  4. Writing a digital content producer job description

    A job description for a digital content producer role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a digital content producer job description:

    Digital content producer job description example

    Beckett Collectibles is looking for a Digital Content Producer to help us create all content types for print, digital, and social channels. As the Digital Content Producer, you will edit video and static images for social media, and (url removed) as well as email and our tradeshow activations.

    Beckett Collectibles is a leader in the trading card and collectibles industry providing pricing, grading, ecommerce, and other products and services for the sport, non-sport, and gaming collector. With a focus on integrity, commitment, and accuracy, Beckett will continue to be a leader in the collectibles industry providing dynamic products and services to collectors worldwide. Find out more about Beckett products and services at .
    Responsibilities

    The purpose of this role is to support Beckett marketing efforts to reinvent the brand through all forms of marketing content. We're looking for someone who is highly skilled in content creation and can roll up their sleeves to crank out content daily. Daily responsibilities will consist of working with marketing, lead business stakeholders and product engineering to develop creative to support all aspects of the business.

    Requirements

    3-5 years of experience in digital content production required, ideally in marketing, advertising.

    A professional understanding of Adobe software, Figma and Canva

    Experience with designing, producing, and refining static visual assets within brand guidelines

    A good understanding of video editing and post-production for short form video content for social media

    Experience producing digital assets for paid advertising campaigns

    Great communication skills in order to effectively explain creative concepts and present ideas to a non-creative audience

    Attention to detail and pixel perfect standards for your own work

    Knowledge of technical equipment including shooting with mirrorless cameras & smartphones- and getting great audio- plus lighting and remote capture/live streams (Facebook, Instagram, TikTok and emerging platforms)

    Must have demo reel showcasing consumer-facing content for commercial clients

    Preferred but not required, passion in the collectible industry

    This hybrid office/remote position is based in Plano, TX.
  5. Post your job

    To find the right digital content producer for your business, consider trying out a few different recruiting strategies:

    • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
    • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with digital content producers they would recommend.
    • Recruit at local colleges. Attend job fairs at local colleges to recruit digital content producers who meet your education requirements.
    • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.
    Post your job online:
    • Post your digital content producer job on Zippia to find and recruit digital content producer candidates who meet your exact specifications.
    • Use field-specific websites.
    • Post a job on free websites.
  6. Interview candidates

    During your first interview to recruit digital content producers, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

    It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new digital content producer

    Once you have selected a candidate for the digital content producer position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

    It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

    Once that's done, you can draft an onboarding schedule for the new digital content producer. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a digital content producer?

Hiring a digital content producer comes with both the one-time cost per hire and ongoing costs. The cost of recruiting digital content producers involves promoting the job and spending time conducting interviews. Ongoing costs include employee salary, training, benefits, insurance, and equipment. It is essential to consider the cost of digital content producer recruiting as well the ongoing costs of maintaining the new employee.

You can expect to pay around $54,971 per year for a digital content producer, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for digital content producers in the US typically range between $17 and $39 an hour.

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