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Digital content producer hiring summary. Here are some key points about hiring digital content producers in the United States:
Here's a step-by-step digital content producer hiring guide:
A digital content producer specializes in developing and designing digital materials for film, television, and advertising. Their responsibilities revolve around meeting with clients to identify their needs, understand their goals, oversee the production and marketing processes, develop concepts and strategies, and coordinate with different teams and departments to ensure the workflow's efficiency and quality. Furthermore, as a producer, it is essential to lead and encourage the team to meet goals and deadlines, all while keeping clients updated with projects' progress.
Before you start hiring a digital content producer, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.
A digital content producer's background is also an important factor in determining whether they'll be a good fit for the position. For example, digital content producers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.
The following list breaks down different types of digital content producers and their corresponding salaries.
| Type of Digital Content Producer | Description | Hourly rate |
|---|---|---|
| Digital Content Producer | Producers and directors create motion pictures, television shows, live theater, commercials, and other performing arts productions. They interpret a writer’s script to entertain or inform an audience. | $17-39 |
| Freelance Video Editor | A freelance video editor offers video editing services to individuals and businesses. Most freelance video editors manage their own time and work at their preferred places, some even working from home... Show more | $15-43 |
| Freelance Videographer/Editor | A freelance videographer/editor is responsible for processing and editing video contents, usually on a project basis. Freelance videographer/editors create their footage using their shooting equipment, utilize various design and editing software, and finish the project based on the clients' specifications and deliverables... Show more | $16-32 |
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | California | $72,965 | $35 |
| 2 | New York | $69,937 | $34 |
| 3 | Georgia | $67,297 | $32 |
| 4 | District of Columbia | $61,104 | $29 |
| 5 | Texas | $52,759 | $25 |
| 6 | Rhode Island | $49,670 | $24 |
| 7 | North Carolina | $49,623 | $24 |
| 8 | Oregon | $47,639 | $23 |
| 9 | Maryland | $47,472 | $23 |
| 10 | Colorado | $47,035 | $23 |
| 11 | Arizona | $46,632 | $22 |
| 12 | Pennsylvania | $45,794 | $22 |
| 13 | Utah | $45,113 | $22 |
| 14 | Illinois | $44,710 | $22 |
| 15 | Arkansas | $44,554 | $21 |
| 16 | Virginia | $44,129 | $21 |
| 17 | Wisconsin | $43,823 | $21 |
| 18 | Minnesota | $42,901 | $21 |
| 19 | Montana | $42,658 | $21 |
| 20 | Louisiana | $41,200 | $20 |
| Rank | Company | Average salary | Hourly rate | Job openings |
|---|---|---|---|---|
| 1 | JPMorgan Chase & Co. | $77,515 | $37.27 | 35 |
| 2 | The Shark Group | $59,879 | $28.79 | |
| 3 | Community Health Network | $57,638 | $27.71 | 1 |
| 4 | Close to Home | $57,270 | $27.53 | |
| 5 | SiriusXM | $57,257 | $27.53 | |
| 6 | Bsports | $56,886 | $27.35 | |
| 7 | American Heart Association | $56,402 | $27.12 | 3 |
| 8 | Paramount | $55,395 | $26.63 | 39 |
| 9 | Bank of America | $55,154 | $26.52 | |
| 10 | Nexstar Media Group | $54,009 | $25.97 | 178 |
| 11 | MEDITECH | $53,934 | $25.93 | |
| 12 | Univision Communications | $53,277 | $25.61 | 24 |
| 13 | Wells Fargo | $53,011 | $25.49 | 9 |
| 14 | Highmark | $52,942 | $25.45 | 55 |
| 15 | ViacomCBS | $52,222 | $25.11 | |
| 16 | University of Colorado Boulder | $52,114 | $25.05 | 2 |
| 17 | Gonzaga University | $51,626 | $24.82 | |
| 18 | TEGNA | $51,617 | $24.82 | 32 |
| 19 | Boston College | $51,578 | $24.80 | |
| 20 | Ball Arena | $51,544 | $24.78 |
A job description for a digital content producer role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a digital content producer job description:
To find the right digital content producer for your business, consider trying out a few different recruiting strategies:
During your first interview to recruit digital content producers, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.
It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.
The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.
Once you have selected a candidate for the digital content producer position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.
It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.
Once that's done, you can draft an onboarding schedule for the new digital content producer. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.
Hiring a digital content producer comes with both the one-time cost per hire and ongoing costs. The cost of recruiting digital content producers involves promoting the job and spending time conducting interviews. Ongoing costs include employee salary, training, benefits, insurance, and equipment. It is essential to consider the cost of digital content producer recruiting as well the ongoing costs of maintaining the new employee.
You can expect to pay around $54,971 per year for a digital content producer, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for digital content producers in the US typically range between $17 and $39 an hour.