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The differences between digital editors and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital editor, becoming a digital marketing specialist takes usually requires 4-6 years. Additionally, a digital editor has an average salary of $60,710, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a digital editor include digital content, instagram and facebook. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Digital Editor | Digital Marketing Specialist | |
| Yearly salary | $60,710 | $60,359 |
| Hourly rate | $29.19 | $29.02 |
| Growth rate | -5% | 19% |
| Number of jobs | 22,500 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Average age | 44 | 37 |
| Years of experience | 4 | 6 |
Digital Editors research, create and produce images and content used on a website. They are involved in copywriting, editing, proofreading, and supervising artwork, graphics, and video. They use knowledge in SEO and social media marketing to optimize traffic. They determine KPI, track website traffic, and produce a report for presentation. They also work with cross-functional teams such as marketing and web design to improve overall content strategy. A Digital Editor must have in-depth knowledge of Adobe Creative Suites to render attractive web designs.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Digital editors and digital marketing specialists have different pay scales, as shown below.
| Digital Editor | Digital Marketing Specialist | |
| Average salary | $60,710 | $60,359 |
| Salary range | Between $43,000 And $84,000 | Between $44,000 And $81,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New York | California |
| Best paying company | ServiceNow | Meta |
| Best paying industry | Professional | Finance |
There are a few differences between a digital editor and a digital marketing specialist in terms of educational background:
| Digital Editor | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Most common major | Journalism | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between digital editors' and digital marketing specialists' demographics:
| Digital Editor | Digital Marketing Specialist | |
| Average age | 44 | 37 |
| Gender ratio | Male, 54.5% Female, 45.5% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 3.6% Unknown, 4.6% Hispanic or Latino, 8.1% Asian, 7.2% White, 76.3% American Indian and Alaska Native, 0.3% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |