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Digital editor vs social media editor

The differences between digital editors and social media editors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital editor and a social media editor. Additionally, a digital editor has an average salary of $60,710, which is higher than the $53,943 average annual salary of a social media editor.

The top three skills for a digital editor include digital content, instagram and facebook. The most important skills for a social media editor are instagram, facebook, and twitter.

Digital editor vs social media editor overview

Digital EditorSocial Media Editor
Yearly salary$60,710$53,943
Hourly rate$29.19$25.93
Growth rate-5%-5%
Number of jobs22,50037,769
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 77%
Average age4444
Years of experience44

What does a digital editor do?

Digital Editors research, create and produce images and content used on a website. They are involved in copywriting, editing, proofreading, and supervising artwork, graphics, and video. They use knowledge in SEO and social media marketing to optimize traffic. They determine KPI, track website traffic, and produce a report for presentation. They also work with cross-functional teams such as marketing and web design to improve overall content strategy. A Digital Editor must have in-depth knowledge of Adobe Creative Suites to render attractive web designs.

What does a social media editor do?

A social media editor is in charge of handling and maintaining the social media platforms of a company or brand, ensuring to produce and develop engaging content for a target audience. Their responsibilities often revolve around editing relevant content for posting, engaging with clients professionally and promptly, and addressing issues and concerns, resolving them according to a set of given responses. One must also coordinate with graphic designers and other writers, devise strategies to identify marketing opportunities, develop online campaigns, and keep abreast of the latest trends.

Digital editor vs social media editor salary

Digital editors and social media editors have different pay scales, as shown below.

Digital EditorSocial Media Editor
Average salary$60,710$53,943
Salary rangeBetween $43,000 And $84,000Between $40,000 And $72,000
Highest paying CityNew York, NYStamford, CT
Highest paying stateNew YorkHawaii
Best paying companyServiceNowRE/MAX Realty One
Best paying industryProfessionalTechnology

Differences between digital editor and social media editor education

There are a few differences between a digital editor and a social media editor in terms of educational background:

Digital EditorSocial Media Editor
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 77%
Most common majorJournalismCommunication
Most common collegeNorthwestern UniversityStanford University

Digital editor vs social media editor demographics

Here are the differences between digital editors' and social media editors' demographics:

Digital EditorSocial Media Editor
Average age4444
Gender ratioMale, 54.5% Female, 45.5%Male, 41.2% Female, 58.8%
Race ratioBlack or African American, 3.6% Unknown, 4.6% Hispanic or Latino, 8.1% Asian, 7.2% White, 76.3% American Indian and Alaska Native, 0.3%Black or African American, 3.5% Unknown, 4.5% Hispanic or Latino, 7.8% Asian, 7.0% White, 76.9% American Indian and Alaska Native, 0.3%
LGBT Percentage12%12%

Differences between digital editor and social media editor duties and responsibilities

Digital editor example responsibilities.

  • Develop SEO strategies to increase profitability and manage social media to spread brand awareness and bolster readership.
  • Create Facebook posts to alert readers to upcoming breaking news stories.
  • Use front-end web development technologies such as HTML, CSS and Javascript to develop special pages.
  • Coordinate, schedule and curate Facebook ads.
  • Apply knowledge of SEO techniques and upload blog content using WordPress platform.
  • Design and develop a modern, responsive WordPress website to fit the content management requirements.
  • Show more

Social media editor example responsibilities.

  • Manage editorial department by editing and publishing daily content for website and daily e-newsletter.
  • Improve the aesthetic look of the organization's twitter profile.
  • Involve proofreading, basic HTML coding and working on tight deadlines.
  • Take photos of dishes and post them on the restaurant's Instagram account.
  • Provide reports and metrics for social media, including SEO impact and consumer growth.
  • Advise other departments on how to improve the SEO and social sharing for their content.
  • Show more

Digital editor vs social media editor skills

Common digital editor skills
  • Digital Content, 8%
  • Instagram, 5%
  • Facebook, 5%
  • Digital Platforms, 5%
  • Twitter, 4%
  • Video Content, 4%
Common social media editor skills
  • Instagram, 12%
  • Facebook, 11%
  • Twitter, 10%
  • Social Platforms, 8%
  • Social Content, 4%
  • Video Content, 4%

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