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Director of marketing and product management salary
Average director of marketing and product management salary
$158,044
Understanding the Salary for Directors of Marketing and Product Management
As of October 2025, the average salary for a Director of Marketing and Product Management stands at $158,044 annually, or approximately $76 per hour. This role is crucial for companies looking to enhance their market presence and manage product lifecycles effectively.
Salaries can vary significantly based on factors such as experience, location, and industry. For example, entry-level positions may start lower, but experienced directors can command salaries above $200,000 in major markets. States like California and New York often offer higher compensation, reflecting the cost of living and demand for skilled professionals.
In addition to base salary, many directors benefit from performance bonuses, stock options, and other incentives that can enhance overall earnings. Understanding these dynamics is essential for job seekers and current professionals aiming to negotiate their compensation effectively.
Opportunities for Growth
Given the strategic nature of this role, there are numerous pathways for advancement, ranging from senior management positions to executive roles. Networking, continuous education, and industry involvement are key strategies for those seeking to grow their careers.
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Where can a Director Of Marketing And Product Management earn more?
Director of marketing and product management salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level director of marketing and product management | $117,000 | $56.41 |
| Mid-level director of marketing and product management | $125,000 | $60.25 |
| Senior-level director of marketing and product management | $285,000 | $137.05 |
Average director of marketing and product management salary by state
The highest-paying states for directors of marketing and product management are Washington, Oregon, and Alaska. The lowest average director of marketing and product management salary states are Kansas, Nebraska, and Louisiana.
- State view
- County view
Highest paying states for directors of marketing and product management
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $189,174 | $90.95 |
| 2 | Oregon | $185,784 | $89.32 |
| 3 | New York | $164,972 | $79.31 |
| 4 | Alaska | $182,258 | $87.62 |
| 5 | California | $173,204 | $83.27 |
| 6 | Nevada | $149,652 | $71.95 |
| 7 | North Dakota | $153,237 | $73.67 |
| 8 | Arizona | $150,628 | $72.42 |
| 9 | Massachusetts | $168,129 | $80.83 |
| 10 | North Carolina | $152,029 | $73.09 |
| 11 | Connecticut | $153,144 | $73.63 |
| 12 | Arkansas | $133,092 | $63.99 |
| 13 | Idaho | $150,473 | $72.34 |
| 14 | Michigan | $136,301 | $65.53 |
| 15 | Hawaii | $143,935 | $69.20 |
| 16 | Maryland | $139,540 | $67.09 |
| 17 | Rhode Island | $141,154 | $67.86 |
| 18 | New Hampshire | $134,689 | $64.75 |
| 19 | Texas | $125,657 | $60.41 |
| 20 | West Virginia | $134,329 | $64.58 |
| 21 | South Carolina | $138,799 | $66.73 |
| 22 | Utah | $137,583 | $66.15 |
| 23 | New Mexico | $129,996 | $62.50 |
| 24 | Colorado | $126,663 | $60.90 |
| 25 | Maine | $126,372 | $60.76 |
| 26 | Illinois | $132,767 | $63.83 |
| 27 | Mississippi | $116,017 | $55.78 |
| 28 | Pennsylvania | $126,155 | $60.65 |
| 29 | District of Columbia | $142,303 | $68.41 |
| 30 | Vermont | $125,493 | $60.33 |
| 31 | Iowa | $126,575 | $60.85 |
| 32 | New Jersey | $128,260 | $61.66 |
| 33 | Montana | $131,112 | $63.03 |
| 34 | Florida | $120,646 | $58.00 |
| 35 | Missouri | $125,782 | $60.47 |
| 36 | Wyoming | $121,455 | $58.39 |
| 37 | Wisconsin | $115,687 | $55.62 |
| 38 | Ohio | $116,987 | $56.24 |
| 39 | Minnesota | $119,958 | $57.67 |
| 40 | South Dakota | $116,077 | $55.81 |
| 41 | Virginia | $128,019 | $61.55 |
| 42 | Louisiana | $107,794 | $51.82 |
| 43 | Delaware | $123,287 | $59.27 |
| 44 | Oklahoma | $107,007 | $51.45 |
| 45 | Tennessee | $111,882 | $53.79 |
| 46 | Nebraska | $108,691 | $52.26 |
| 47 | Kentucky | $112,435 | $54.06 |
| 48 | Indiana | $113,179 | $54.41 |
| 49 | Georgia | $104,793 | $50.38 |
| 50 | Kansas | $108,837 | $52.33 |
| 51 | Alabama | $104,256 | $50.12 |
Highest paying cities for directors of marketing and product management
The highest-paying cities for directors of marketing and product management are Seattle, WA, San Francisco, CA, and New York, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Seattle, WA | $198,193 | $95.29 |
| 2 | San Francisco, CA | $187,333 | $90.06 |
| 3 | New York, NY | $165,928 | $79.77 |
| 4 | Chicago, IL | $133,371 | $64.12 |
| 5 | Austin, TX | $127,574 | $61.33 |
| 6 | Pittsburgh, PA | $124,250 | $59.74 |
| 7 | Sarasota, FL | $122,249 | $58.77 |
Director of marketing and product management salary details
A director of marketing and product management's salary ranges from $109,000 a year at the 10th percentile to $227,000 at the 90th percentile.
What is a director of marketing and product management's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $227,000 | $18,917 | $109 |
| 75th Percentile | $191,000 | $15,917 | $92 |
| Average | $158,044 | $13,170 | $76 |
| 25th Percentile | $130,000 | $10,833 | $63 |
| 10th Percentile | $109,000 | $9,083 | $52 |
Highest paying director of marketing and product management jobs
The highest paying types of directors of marketing and product management are vice president, product management, senior director of marketing, and product management director.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Product Director | $148,910 | $12,409 | $71.59 | 125,200 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Consultant/Marketing Director | $111,827 | $9,319 | $53.76 | 122,157 |
| Marketing Director | $114,906 | $9,575 | $55.24 | 93,503 |
| Head Of Marketing | $137,829 | $11,486 | $66.26 | 92,557 |
| Director Of Strategy | $145,870 | $12,156 | $70.13 | 65,254 |
Top companies hiring directors of marketing and product management now:
Which companies pay directors of marketing and product management the most?
Director of marketing and product management salaries at Google and Applied Materials are the highest-paying according to our most recent salary estimates. In addition, the average director of marketing and product management salary at companies like Koppers and KPRS Construction Services are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | $224,923 | $108.14 | |
| 2 | Applied Materials | $179,106 | $86.11 |
| 3 | Koppers | $175,682 | $84.46 |
| 4 | KPRS Construction Services | $174,643 | $83.96 |
| 5 | The Children's Place | $165,702 | $79.66 |
| 6 | Concentrix | $160,886 | $77.35 |
| 7 | CARE | $151,267 | $72.72 |
| 8 | Backcountry.com | $144,473 | $69.46 |
| 9 | AT&T | $131,776 | $63.35 |
| 10 | Mastercard | $131,482 | $63.21 |
| 11 | Morningstar | $131,013 | $62.99 |
| 12 | USAA | $112,403 | $54.04 |
| 13 | Star2Star Communications | $107,038 | $51.46 |
| 14 | Discover | $105,027 | $50.49 |
| 15 | Outside In | $85,742 | $41.22 |
Wage gap by gender, race and education
Director Of Marketing And Product Management salary by industry
The average director of marketing and product management salary varies across industries:
- The average director of marketing and product management salary in the technology industry is $162,761, the highest of any industry.
- The average director of marketing and product management salary in the finance industry is $149,947.
- Directors of marketing and product management in the health care industry earn an average salary of $134,057, the lowest of any industry.
Highest paying industries for directors of marketing and product management
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $162,761 | $78.25 |
| 2 | Internet | $149,947 | $72.09 |
| 3 | Manufacturing | $149,449 | $71.85 |
| 4 | Media | $148,420 | $71.36 |
| 5 | Finance | $135,447 | $65.12 |
| 6 | Health Care | $134,057 | $64.45 |
High paying director of marketing and product management jobs
Director of marketing and product management salary trends
The average director of marketing and product management salary has risen by $29,081 over the last ten years. In 2014, the average director of marketing and product management earned $128,963 annually, but today, they earn $158,044 a year. That works out to a 8% change in pay for directors of marketing and product management over the last decade.
Compare director of marketing and product management salaries for cities or states with the national average over time.
Average director of marketing and product management salary over time
Compare director of marketing and product management salaries for individual cities or states with the national average.
Director of marketing and product management salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $158,000 | $75.98 | +3.7% |
| 2024 | $152,000 | $73.14 | +1.9% |
| 2023 | $149,000 | $71.77 | +1.5% |
| 2022 | $147,000 | $70.67 | +0.8% |
| 2021 | $146,000 | $70.11 | +1.9% |
Recently added director of marketing and product management salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Ntrs | Director of ETF Product Marketing, Asset Management | Day, NY | 06/30/2025 | $131,905 |
| Russell Tobin | Director of Marketing and Product Management | Santa Monica, CA | 06/25/2025 | $110,611 |
| Salesforce.com, Inc. | Product Management Director, Marketing Cloud-Content Differentiation | Bellevue, WA | 06/24/2025 | $211,500 |
| Credit Sesame | Director, Lifecycle/CRM Marketing | Mountain View, CA | 06/21/2025 | $200,000 |
| Hornblower Group | Director, Lifecycle Marketing & CRM | Orlando, FL | 06/14/2025 | $130,000 |
| Hornblower | Director, Lifecycle Marketing & CRM | Orlando, FL | 06/13/2025 | $130,000 |
| Alcatraz Cruises | Director, Lifecycle Marketing & CRM | Orlando, FL | 06/13/2025 | $130,000 |
| Genscript/Probio | Associate Director, Regional Marketing & Product Management, Catalog Products | Piscataway, NJ | 06/09/2025 | $90,000 |
| Ntrs | Executive Director of ETF Product Marketing, Asset Management | Day, NY | 05/25/2025 | $131,905 |
| Hiya | Director of Product Marketing Management | Seattle, WA | 05/10/2025 | $150,000 |
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