Director of online marketing strategy & performance vs marketing director

The differences between directors of online marketing strategy & performance and marketing directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a director of online marketing strategy & performance, becoming a marketing director takes usually requires 8-10 years. Additionally, a marketing director has an average salary of $114,906, which is higher than the $70,686 average annual salary of a director of online marketing strategy & performance.

The top three skills for a director of online marketing strategy & performance include SEO, ROI and CRM. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Director of online marketing strategy & performance vs marketing director overview

	Director Of Online Marketing Strategy & Performance	Marketing Director
Yearly salary	$70,686	$114,906
Hourly rate	$33.98	$55.24
Growth rate	10%	10%
Number of jobs	86,695	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 76%
Average age	44	39
Years of experience	2	10

Director of online marketing strategy & performance vs marketing director salary

Directors of online marketing strategy & performance and marketing directors have different pay scales, as shown below.

	Director Of Online Marketing Strategy & Performance	Marketing Director
Average salary	$70,686	$114,906
Salary range	Between $50,000 And $98,000	Between $68,000 And $193,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Brookfield Properties
Best paying industry	-	Manufacturing

Differences between director of online marketing strategy & performance and marketing director education

There are a few differences between a director of online marketing strategy & performance and a marketing director in terms of educational background:

	Director Of Online Marketing Strategy & Performance	Marketing Director
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 76%
Most common major	Management	Business
Most common college	University of Pennsylvania	University of Georgia

Director of online marketing strategy & performance vs marketing director demographics

Here are the differences between directors of online marketing strategy & performance' and marketing directors' demographics:

	Director Of Online Marketing Strategy & Performance	Marketing Director
Average age	44	39
Gender ratio	Male, 69.2% Female, 30.8%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	11%	10%

Differences between director of online marketing strategy & performance and marketing director duties and responsibilities

Director of online marketing strategy & performance example responsibilities.

Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Establish high volume relationships with CPA affiliate networks and CPC advertisers.
Work diligently on optimizing various media paid placements and promotional campaigns to ensure highest ROI for advertisers.
Lead strategic planning, demand generation nurturing initiatives, and facilitate tactical implementations with focus on elevating marketing ROI.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Director of online marketing strategy & performance vs marketing director skills

Common director of online marketing strategy & performance skills

SEO, 17%
ROI, 17%
CRM, 13%
Facebook, 11%
Google Adwords, 9%
Email Marketing, 5%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

Director Of Online Marketing Strategy & Performance vs. similar jobs

Director Of Online Marketing Strategy & Performance related careers

Director Of Online Marketing Strategy & Performance related jobs

What similar roles do

Zippia Careers
Computer and Mathematical Industry
Director Of Online Marketing Strategy & Performance
Director Of Online Marketing Strategy & Performance vs Marketing Director

Updated January 8, 2025

Browse computer and mathematical jobs