Director of online marketing strategy & performance vs pay-per-click strategist

Differences between director of online marketing strategy & performance and pay-per-click strategist duties and responsibilities

Director of online marketing strategy & performance example responsibilities.

• Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
• Establish high volume relationships with CPA affiliate networks and CPC advertisers.
• Work diligently on optimizing various media paid placements and promotional campaigns to ensure highest ROI for advertisers.
• Lead strategic planning, demand generation nurturing initiatives, and facilitate tactical implementations with focus on elevating marketing ROI.
• Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
• Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Pay-per-click strategist example responsibilities.

• Manage and place Facebook advertising for social media promotions.
• Establish success metrics and monitor campaign performance to ensure benchmarks are meet and exceed wherever possible facilitate internal optimization brainstorming.
• Manage and place Facebook advertising for social media promotions.