Director of online marketing strategy & performance vs search engine marketing strategist

The differences between directors of online marketing strategy & performance and search engine marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a director of online marketing strategy & performance and a search engine marketing strategist. Additionally, a director of online marketing strategy & performance has an average salary of $70,686, which is higher than the $68,845 average annual salary of a search engine marketing strategist.

The top three skills for a director of online marketing strategy & performance include SEO, ROI and CRM. The most important skills for a search engine marketing strategist are digital marketing, paid search, and campaign performance.

Director of online marketing strategy & performance vs search engine marketing strategist overview

	Director Of Online Marketing Strategy & Performance	Search Engine Marketing Strategist
Yearly salary	$70,686	$68,845
Hourly rate	$33.98	$33.10
Growth rate	10%	19%
Number of jobs	86,695	78,796
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 85%
Average age	44	44
Years of experience	2	2

Director of online marketing strategy & performance vs search engine marketing strategist salary

Directors of online marketing strategy & performance and search engine marketing strategists have different pay scales, as shown below.

	Director Of Online Marketing Strategy & Performance	Search Engine Marketing Strategist
Average salary	$70,686	$68,845
Salary range	Between $50,000 And $98,000	Between $51,000 And $92,000
Highest paying City	-	-
Highest paying state	-	-
Best paying company	-	-
Best paying industry	-	-

Differences between director of online marketing strategy & performance and search engine marketing strategist education

There are a few differences between a director of online marketing strategy & performance and a search engine marketing strategist in terms of educational background:

	Director Of Online Marketing Strategy & Performance	Search Engine Marketing Strategist
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 85%
Most common major	Management	Business
Most common college	University of Pennsylvania	University of Pennsylvania

Director of online marketing strategy & performance vs search engine marketing strategist demographics

Here are the differences between directors of online marketing strategy & performance' and search engine marketing strategists' demographics:

	Director Of Online Marketing Strategy & Performance	Search Engine Marketing Strategist
Average age	44	44
Gender ratio	Male, 69.2% Female, 30.8%	Male, 67.1% Female, 32.9%
Race ratio	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage	11%	11%

Differences between director of online marketing strategy & performance and search engine marketing strategist duties and responsibilities

Director of online marketing strategy & performance example responsibilities.

Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Establish high volume relationships with CPA affiliate networks and CPC advertisers.
Work diligently on optimizing various media paid placements and promotional campaigns to ensure highest ROI for advertisers.
Lead strategic planning, demand generation nurturing initiatives, and facilitate tactical implementations with focus on elevating marketing ROI.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Search engine marketing strategist example responsibilities.

Assist in managing CRM efforts focuse on digital acquisition and customer retention.
Review optimization KPIs, including unit yields, compressor and pump reliability, corrosion management and energy optimization.
Update and edit company website & design PowerPoint multi-media presentations.

Director of online marketing strategy & performance vs search engine marketing strategist skills

Common director of online marketing strategy & performance skills

SEO, 17%
ROI, 17%
CRM, 13%
Facebook, 11%
Google Adwords, 9%
Email Marketing, 5%

Common search engine marketing strategist skills

Digital Marketing, 11%
Paid Search, 8%
Campaign Performance, 8%
Search Engine Marketing, 6%
SEM, 6%
Website Traffic, 6%

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Director Of Online Marketing Strategy & Performance
Director Of Online Marketing Strategy & Performance vs Search Engine Marketing Strategist

Updated January 8, 2025

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