Director of online marketing strategy & performance vs senior director of marketing

The differences between directors of online marketing strategy & performance and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a director of online marketing strategy & performance, becoming a senior director of marketing takes usually requires 8-10 years. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $70,686 average annual salary of a director of online marketing strategy & performance.

The top three skills for a director of online marketing strategy & performance include SEO, ROI and CRM. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director of online marketing strategy & performance vs senior director of marketing overview

	Director Of Online Marketing Strategy & Performance	Senior Director Of Marketing
Yearly salary	$70,686	$159,916
Hourly rate	$33.98	$76.88
Growth rate	10%	10%
Number of jobs	86,695	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 75%
Average age	44	39
Years of experience	2	10

Director of online marketing strategy & performance vs senior director of marketing salary

Directors of online marketing strategy & performance and senior directors of marketing have different pay scales, as shown below.

	Director Of Online Marketing Strategy & Performance	Senior Director Of Marketing
Average salary	$70,686	$159,916
Salary range	Between $50,000 And $98,000	Between $112,000 And $226,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Washington Prime Group
Best paying industry	-	Media

Differences between director of online marketing strategy & performance and senior director of marketing education

There are a few differences between a director of online marketing strategy & performance and a senior director of marketing in terms of educational background:

	Director Of Online Marketing Strategy & Performance	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 75%
Most common major	Management	Business
Most common college	University of Pennsylvania	University of Georgia

Director of online marketing strategy & performance vs senior director of marketing demographics

Here are the differences between directors of online marketing strategy & performance' and senior directors of marketing' demographics:

	Director Of Online Marketing Strategy & Performance	Senior Director Of Marketing
Average age	44	39
Gender ratio	Male, 69.2% Female, 30.8%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	11%	10%

Differences between director of online marketing strategy & performance and senior director of marketing duties and responsibilities

Director of online marketing strategy & performance example responsibilities.

Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Establish high volume relationships with CPA affiliate networks and CPC advertisers.
Work diligently on optimizing various media paid placements and promotional campaigns to ensure highest ROI for advertisers.
Lead strategic planning, demand generation nurturing initiatives, and facilitate tactical implementations with focus on elevating marketing ROI.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director of online marketing strategy & performance vs senior director of marketing skills

Common director of online marketing strategy & performance skills

SEO, 17%
ROI, 17%
CRM, 13%
Facebook, 11%
Google Adwords, 9%
Email Marketing, 5%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Director Of Online Marketing Strategy & Performance
Director Of Online Marketing Strategy & Performance vs Senior Director Of Marketing

Updated January 8, 2025

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