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The average salary for a Director of Technical Sales stands at $96,380 per year. This figure can fluctuate based on several factors such as location, industry, and experience. For instance, directors working in technology or healthcare often command higher salaries due to the specialized knowledge required in these fields.
In various states, the salaries for this role can vary significantly. For example, states like California and New York typically offer higher compensation compared to the national average, reflecting their cost of living and demand for skilled professionals. The highest-paying cities for this position include San Francisco, New York City, and Seattle, where the convergence of technology and sales expertise creates an attractive market.
Moreover, the highest paying industries for Directors of Technical Sales include software development, telecommunications, and biotechnology. Professionals in these sectors are often required to blend technical knowledge with sales acumen, making them invaluable to their organizations. Overall, pursuing a career as a Director of Technical Sales not only offers competitive salaries but also presents numerous opportunities for growth and advancement.
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The average director of technical sales salary in California, New Jersey, and Oregon are the highest in the U.S. The lowest average director of technical sales salary states are Mississippi, Louisiana, and Alabama.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York | $114,045 | $54.83 |
| 2 | Oregon | $115,960 | $55.75 |
| 3 | Michigan | $111,565 | $53.64 |
| 4 | Nevada | $102,473 | $49.27 |
| 5 | California | $122,260 | $58.78 |
| 6 | New Jersey | $118,144 | $56.80 |
| 7 | Ohio | $99,267 | $47.72 |
| 8 | Delaware | $102,602 | $49.33 |
| 9 | Rhode Island | $102,372 | $49.22 |
| 10 | Virginia | $112,282 | $53.98 |
| 11 | Massachusetts | $108,989 | $52.40 |
| 12 | District of Columbia | $101,753 | $48.92 |
| 13 | Indiana | $97,157 | $46.71 |
| 14 | New Hampshire | $102,887 | $49.46 |
| 15 | Maine | $98,629 | $47.42 |
| 16 | Arizona | $101,027 | $48.57 |
| 17 | Wisconsin | $93,265 | $44.84 |
| 18 | Connecticut | $95,620 | $45.97 |
| 19 | Arkansas | $86,587 | $41.63 |
| 20 | New Mexico | $95,342 | $45.84 |
| 21 | West Virginia | $94,724 | $45.54 |
| 22 | Iowa | $85,887 | $41.29 |
| 23 | Illinois | $88,046 | $42.33 |
| 24 | North Carolina | $88,782 | $42.68 |
| 25 | Vermont | $98,390 | $47.30 |
| 26 | Pennsylvania | $86,889 | $41.77 |
| 27 | Tennessee | $89,078 | $42.83 |
| 28 | Minnesota | $85,674 | $41.19 |
| 29 | North Dakota | $85,167 | $40.95 |
| 30 | Washington | $95,426 | $45.88 |
| 31 | Idaho | $92,537 | $44.49 |
| 32 | South Dakota | $84,929 | $40.83 |
| 33 | Louisiana | $76,196 | $36.63 |
| 34 | Mississippi | $76,310 | $36.69 |
| 35 | Kansas | $81,591 | $39.23 |
| 36 | Nebraska | $80,356 | $38.63 |
| 37 | Texas | $76,506 | $36.78 |
| 38 | Alabama | $76,065 | $36.57 |
| 39 | Kentucky | $82,119 | $39.48 |
| 40 | Maryland | $91,567 | $44.02 |
| 41 | Georgia | $77,143 | $37.09 |
| 42 | Hawaii | $98,810 | $47.50 |
| 43 | Alaska | $81,044 | $38.96 |
| 44 | Florida | $76,781 | $36.91 |
| 45 | Utah | $80,394 | $38.65 |
| 46 | Colorado | $74,088 | $35.62 |
| 47 | Oklahoma | $71,801 | $34.52 |
| 48 | Montana | $83,196 | $40.00 |
| 49 | Wyoming | $82,104 | $39.47 |
| 50 | Missouri | $78,125 | $37.56 |
| 51 | South Carolina | $74,750 | $35.94 |
The highest-paying cities for directors of technical sales are San Francisco, CA, Pennsauken, NJ, and Portland, OR.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $132,730 | $63.81 |
| 2 | Pennsauken, NJ | $118,248 | $56.85 |
| 3 | Portland, OR | $115,105 | $55.34 |
| 4 | New York, NY | $114,420 | $55.01 |
| 5 | McLean, VA | $114,122 | $54.87 |
| 6 | Grand Rapids, MI | $109,749 | $52.76 |
| 7 | Washington, DC | $101,832 | $48.96 |
| 8 | Cleveland, OH | $101,283 | $48.69 |
| 9 | Mesa, AZ | $100,932 | $48.52 |
| 10 | Seattle, WA | $95,983 | $46.15 |
| 11 | Bloomington, IN | $95,812 | $46.06 |
| 12 | Frederick, MD | $91,362 | $43.92 |
| 13 | Raleigh, NC | $90,898 | $43.70 |
| 14 | Bentonville, AR | $87,590 | $42.11 |
| 15 | Philadelphia, PA | $87,482 | $42.06 |
| 16 | Des Moines, IA | $84,828 | $40.78 |
| 17 | Saint Louis, MO | $79,435 | $38.19 |
| 18 | Duluth, GA | $78,006 | $37.50 |
| 19 | Tampa, FL | $77,264 | $37.15 |
| 20 | San Antonio, TX | $76,698 | $36.87 |
A director of technical sales's salary ranges from $64,000 a year at the 10th percentile to $143,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $143,000 | $11,917 | $69 |
| 75th Percentile | $118,000 | $9,833 | $57 |
| Average | $96,380 | $8,032 | $46 |
| 25th Percentile | $78,000 | $6,500 | $38 |
| 10th Percentile | $64,000 | $5,333 | $31 |
The highest paying types of directors of technical sales are head of sales, vice president of sales & operations, and senior director of marketing.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Sales Vice President | $143,523 | $11,960 | $69.00 | 108,467 |
| Business Development Director | $117,784 | $9,815 | $56.63 | 153,601 |
| Regional Sales Director | $117,369 | $9,781 | $56.43 | 97,379 |
| National Sales Director | $99,665 | $8,305 | $47.92 | 99,107 |
| National Director | $117,786 | $9,816 | $56.63 | 53,071 |
| Regional Director | $78,190 | $6,516 | $37.59 | 73,300 |
Top companies hiring directors of technical sales now:
Director of technical sales salaries at The Wonderful Company and LinkedIn are the highest-paying according to our most recent salary estimates. In addition, the average director of technical sales salary at companies like Hubbell and Amazon are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | The Wonderful Company | $155,977 | $74.99 |
| 2 | $154,881 | $74.46 | |
| 3 | Hubbell | $153,311 | $73.71 |
| 4 | Amazon | $152,592 | $73.36 |
| 5 | Accenture | $151,605 | $72.89 |
| 6 | Publicis Sapient | $151,310 | $72.75 |
| 7 | Microsoft | $150,256 | $72.24 |
| 8 | IBM | $140,635 | $67.61 |
| 9 | Ayasdi | $138,140 | $66.41 |
| 10 | Intelliswift | $138,136 | $66.41 |
| 11 | Persistent Systems | $137,219 | $65.97 |
| 12 | Illumina | $129,410 | $62.22 |
| 13 | QuintilesIMS | $128,348 | $61.71 |
| 14 | GSI Technology | $117,894 | $56.68 |
| 15 | Applied Systems | $115,620 | $55.59 |
| 16 | SENTEL | $115,124 | $55.35 |
| 17 | Wipro Limited | $110,987 | $53.36 |
| 18 | GEA Group | $105,367 | $50.66 |
| 19 | KPMG LLP | $99,953 | $48.05 |
| 20 | Oracle | $93,257 | $44.84 |
The average director of technical sales salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $114,755 | $55.17 |
| 2 | Manufacturing | $106,704 | $51.30 |
| 3 | Pharmaceutical | $105,583 | $50.76 |
| 4 | Professional | $85,908 | $41.30 |
| 5 | Real Estate | $80,924 | $38.91 |
The average director of technical sales salary has risen by $22,330 over the last ten years. In 2014, the average director of technical sales earned $74,050 annually, but today, they earn $96,380 a year. That works out to a 12% change in pay for directors of technical sales over the last decade.
Compare director of technical sales salaries for cities or states with the national average over time.
Compare director of technical sales salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $96,400 | $46.34 | +4.3% |
| 2024 | $92,300 | $44.36 | +1.9% |
| 2023 | $90,500 | $43.51 | +2.5% |
| 2022 | $88,200 | $42.40 | +2.6% |
| 2021 | $85,900 | $41.32 | +3.5% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Asurion | Retail Sales Technician (Electronics Repair) | Lake Mary, FL | 06/26/2025 | $33,914 |
| Asurion Corporation | Retail Sales Technician | Niagara Falls, NY | 06/26/2025 | $37,253 |
| Asurion Corporation | Retail Sales Technician (Electronics Repair) | Gainesville, FL | 06/26/2025 | $33,914 |
| Asurion Corporation | Retail Sales Technician (Electronics Repair) | Madison, WI | 06/26/2025 | $35,479 |
| Asurion Corporation | Retail Sales Technician | Liberty, MO | 06/24/2025 | $35,479 |
| Asurion | Retail Sales Technician | Kansas City, KS | 06/21/2025 | $35,479 |
| Salesforce.com, Inc. | Director, Sales Content Strategy & Technology | Dallas, TX | 06/20/2025 | $168,600 |
| Salesforce.com, Inc. | Director, Sales Content Strategy & Technology | Indianapolis, IN | 06/20/2025 | $168,600 |
| Salesforce.com, Inc. | Director, Sales Content Strategy & Technology | Denver, CO | 06/20/2025 | $168,600 |
| Asurion Corporation | Retail Sales Technician (Electronic Repair Expert) | North Wales, PA | 06/20/2025 | $37,253 |
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