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Director, strategic marketing salary

Quoted expert
Mary Beth Pinto

Average director, strategic marketing salary

$131,790

$63.36 hourly rate
Entry-level director, strategic marketing salary
$85,000 yearly salary
Updated January 8, 2025

Understanding the Salary of a Director, Strategic Marketing

A Director of Strategic Marketing plays a pivotal role in shaping a company's marketing strategy. The average annual salary stands at $131,790, but this figure can vary widely based on factors such as geographical location, industry, and years of experience.

Salary by State

In states like California and New York, salaries often exceed the national average, reflecting the higher cost of living and demand for skilled professionals. For instance, directors in metropolitan areas tend to earn more than those in rural regions.

Experience Level

Entry-level directors can expect to start at lower salary brackets, while those with over a decade of experience can command salaries significantly above the average. As you progress in your career, consider seeking opportunities in industries known for higher compensation.

Highest Paying Cities

Major cities such as San Francisco and New York City offer some of the highest salaries for directors in this field. Understanding the market trends and salary ranges in specific locations can empower you to negotiate better pay.

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Where can a Director, Strategic Marketing earn more?

Compare salary by location
Vs
191k
171k
151k
131k
111k
91k
71k
Columbus, OH$164,320
Tampa, FL$100,738
Compare salary by company
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205k
185k
165k
145k
125k
105k
Calypso Technology$177,571
Applied Materials$134,529

Director, strategic marketing salaries by experience level

Experience levelAvg. salaryHourly rate
Entry-level director, strategic marketing$97,800$47.04
Mid-level director, strategic marketing$104,000$50.24
Senior-level director, strategic marketing$238,000$114.28

Average director, strategic marketing salary by state

The average director, strategic marketing salary in California, Hawaii, and New York are the highest in the U.S. The lowest average director, strategic marketing salary states are Wyoming, South Dakota, and Alabama.

  • State view
  • County view
Average salary:

Highest paying states for directors, strategic marketing

RankStateAvg. salaryHourly rate
1California$154,146$74.11
2New York$142,496$68.51
3Oregon$138,642$66.65
4Massachusetts$139,646$67.14
5Hawaii$151,465$72.82
6North Carolina$126,494$60.81
7Arizona$137,590$66.15
8Pennsylvania$124,096$59.66
9North Dakota$125,953$60.55
10Nevada$127,004$61.06
11New Jersey$128,787$61.92
12Rhode Island$123,552$59.40
13Virginia$128,128$61.60
14Connecticut$119,559$57.48
15South Carolina$127,718$61.40
16Washington$131,651$63.29
17Minnesota$118,341$56.89
18Georgia$117,635$56.56
19New Hampshire$114,642$55.12
20West Virginia$119,466$57.44
21Illinois$118,386$56.92
22Arkansas$115,876$55.71
23Texas$114,899$55.24
24Michigan$117,968$56.72
25Mississippi$105,763$50.85
26Maryland$120,461$57.91
27Idaho$117,879$56.67
28Ohio$111,070$53.40
29District of Columbia$109,460$52.63
30New Mexico$112,496$54.08
31Louisiana$101,042$48.58
32Utah$108,248$52.04
33Maine$103,293$49.66
34Colorado$106,793$51.34
35Iowa$108,260$52.05
36Wyoming$97,600$46.92
37Delaware$109,333$52.56
38Alaska$105,345$50.65
39Alabama$95,520$45.92
40Wisconsin$100,827$48.47
41Oklahoma$92,243$44.35
42Vermont$103,998$50.00
43Kentucky$99,195$47.69
44Missouri$103,372$49.70
45Florida$99,551$47.86
46South Dakota$96,909$46.59
47Indiana$99,718$47.94
48Tennessee$98,687$47.45
49Montana$101,105$48.61
50Nebraska$92,080$44.27
51Kansas$91,528$44.00
Top director, strategic marketing jobs near you

Highest paying cities for directors, strategic marketing

The highest-paying cities for directors, strategic marketing are Foster City, CA, Urban Honolulu, HI, and New York, NY.

RankCityAvg. salaryHourly rate
1Foster City, CA$164,320$79.00
2Urban Honolulu, HI$156,033$75.02
3New York, NY$144,486$69.46
4Boston, MA$141,333$67.95
5Phoenix, AZ$139,434$67.04
6Seattle, WA$133,566$64.21
7Raleigh, NC$128,424$61.74
8Bismarck, ND$125,633$60.40
9Philadelphia, PA$124,999$60.10
10Annapolis, MD$120,765$58.06
11Hartford, CT$119,825$57.61
12Chicago, IL$119,411$57.41
13Atlanta, GA$117,186$56.34
14Grand Rapids, MI$117,071$56.28
15Austin, TX$116,649$56.08
16Toledo, OH$111,791$53.75
17Des Moines, IA$107,459$51.66
18Englewood, CO$106,863$51.38
19Saint Louis, MO$105,126$50.54
20Tampa, FL$100,738$48.43

Director, strategic marketing salary details

A director, strategic marketing's salary ranges from $85,000 a year at the 10th percentile to $203,000 at the 90th percentile.

Average director, strategic marketing salary graph
Average director, strategic marketing salary graph, trends, and summary

What is a director, strategic marketing's salary?

PercentileAnnual salaryMonthly salaryHourly rate
90th Percentile$203,000$16,917$98
75th Percentile$165,000$13,750$79
Average$131,790$10,983$63
25th Percentile$104,000$8,667$50
10th Percentile$85,000$7,083$41

Highest paying director, strategic marketing jobs

The highest paying types of directors, strategic marketing are senior vice president of marketing, marketing vice president, and senior director of marketing.

Job titleAnnual salaryMonthly salaryHourly rateJob openings
Marketing Services Manager$117,977$9,831$56.72166,503
Marketing Vice President$177,188$14,766$85.19111,356
Account Director$114,728$9,561$55.16132,260
Product Director$148,910$12,409$71.59125,200
Consultant/Marketing Director$111,827$9,319$53.76122,157
Marketing Director$114,906$9,575$55.2493,503

How would you rate the starting salaries for director, strategic marketings, as well as the prospects for salary advancement?

Phenomenal. I can't believe the high salaries that firms are paying out today. But, it comes at a cost - that is, MUCH MUCH is demanded. Our mobile 24-7 technology creates a space for continual on-demand access. College students today hate email - they are all about texting, Instagram, and other social platforms. The high salaries demand that new hires are ready to perform!

Top companies hiring directors, strategic marketing now:

  1. Amazon jobs (12)
  2. Honeywell jobs (15)
  3. Astellas Pharma jobs (4)
  4. Texas Instruments jobs (5)
  5. First Solar jobs (4)

Which companies pay directors, strategic marketing the most?

Director, strategic marketing salaries at Calypso Technology and Amazon are the highest-paying according to our most recent salary estimates. In addition, the average director, strategic marketing salary at companies like Stack Overflow and Ziff Davis are highly competitive.

RankCompanyAverage salaryHourly rate
1Calypso Technology$177,571$85.37
2Amazon$158,994$76.44
3Stack Overflow$157,829$75.88
4Ziff Davis$154,408$74.23
5Honeywell$153,856$73.97
6Jacobs Enterprises$151,697$72.93
7Astellas Pharma$151,689$72.93
8Evolus$151,668$72.92
9Giant Cement Holding, Inc$151,649$72.91
10Teachers Insurance & Annuity Association of America$151,059$72.62
11Pharmaceutical Product Development$146,909$70.63
12Ocean State Job Lot$146,456$70.41
13Edwards Lifesciences$145,434$69.92
14Enzo Biochem$143,679$69.08
15First Solar$143,441$68.96
16Aspen Aerogels$141,092$67.83
17JELD-WEN$141,075$67.82
18CTI$138,095$66.39
19Hca Hospital Services Of San Diego$134,846$64.83
20Applied Materials$134,529$64.68

Wage gap by gender, race and education

$134,000$132,000$130,000$128,000$126,000$124,000
MaleFemale

Director, Strategic Marketing salary by industry

The average director, strategic marketing salary varies across industries:

  • The average director, strategic marketing salary in the technology industry is $136,719, the highest of any industry.
  • The average director, strategic marketing salary in the finance industry is $133,175.
  • Directors, strategic marketing in the professional industry earn an average salary of $108,137, the lowest of any industry.

Highest paying industries for directors, strategic marketing

RankIndustryAverage salaryHourly rate
1Technology$136,719$65.73
2Media$133,175$64.03
3Manufacturing$130,559$62.77
4Pharmaceutical$129,277$62.15
5Health Care$119,369$57.39
6Professional$108,137$51.99

High paying director, strategic marketing jobs

Director, strategic marketing salary trends

The average director, strategic marketing salary has risen by $24,250 over the last ten years. In 2014, the average director, strategic marketing earned $107,540 annually, but today, they earn $131,790 a year. That works out to a 8% change in pay for directors, strategic marketing over the last decade.

Compare director, strategic marketing salaries for cities or states with the national average over time.

Average director, strategic marketing salary over time

Compare director, strategic marketing salaries for individual cities or states with the national average.

Director, strategic marketing salary by year

YearAvg. salaryHourly rate% Change
2025$132,000$63.36+3.7%
2024$127,000$60.99+1.9%
2023$124,000$59.85+1.5%
2022$123,000$58.93+0.8%
2021$122,000$58.46+1.9%
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Recently added director, strategic marketing salaries

CompanyJobLocationDate addedSalary
Graham PackagingDirector, Strategic Real EstateLancaster, PA06/30/2025$145,100
W L Gore & Associates Inc.Strategic Marketing-Aerospace and DefenseElkton, MD06/27/2025$165,000
DHL (Deutsche PostDirector of Strategic Marketing-Order Management Solutions, GlobalNewark, NJ06/27/2025$105,844
Windstream CommunicationsStrategic Acct Director I-KTLittle Rock, AR06/26/2025$68,800
University of VermontAssistant Director of Strategic Marketing, Planning and Customer CareBurlington, VT06/26/2025$64,000
Graham Packaging CompanyDirector, Strategic Real Estate-RemoteLancaster, PA06/26/2025$145,100
Systems/Applications Engineer In San Jose, CaliforniaSenior Director of Strategic Marketing, HSISan Jose, CA06/21/2025$175,100
MaxlinearSenior Director of Strategic Marketing, HSISan Jose, CA06/18/2025$175,100
The Northwest School of The ArtsDirector of Strategic Marketing & CommunicationsSeattle, WA06/12/2025$140,000
AbbvieAssociate Director, Strategic Marketing-RheumatologyMettawa, IL06/10/2025$137,500
Show more

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Updated January 8, 2025

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