Editor’s Note: This post is by Paul Slezak, Cofounder and CEO of RecruitLoop – the World’s largest marketplace of expert Recruiters and Sourcers available on-demand.I‘ve said it before, and I know I’ll say it many times again. Whether you like it or not, recruiting is sales.
Often it’s hard to describe, but there’s something about the ‘thrill’ of winning a new client. Perhaps you’ve had your eye on them for a while; maybe you’ve snatched them out of the hands of your competitor; or perhaps they’ve tracked you down as a result of the reputation you’ve been building for yourself.
Regardless of how you won the new client, there’s an incredible sense of satisfaction.
You know you’re good at what you do. Ever since you were a kid, your mother has always told you how good you are at what you do. And sometimes you just want to tell the world just how good you really are at what you do.
However we also know that recruitment is like a roller coaster ride.
For all the ‘highs’ we experience, there are all those situations when you feel like you’re plummeting – spiralling out of control with the vomit rising up from your stomach … with the voices screaming inside your head as you feel the placement slipping away.
But not long after, those same voices are back … Can we go on the ride again? Can we? Please?
I hate to break it to you (so I’ll try to do it gently) but often the sense of spiralling out of control is nobody else’s fault other than yours.
Perhaps you tried to bite off something more than you could chew (I promise that’s the last metaphor I’ll use in this blog post!); Maybe the client’s logo meant more to you than actually making the placement or building the relationship; Did your KPIs get the better of you and by taking on that impossible client brief meant that your manager would be off your back?
Over the last 20+ years I’ve been in all those situations … and so many others that I’m too ashamed to admit. Gosh I even went through a ‘hero complex’ phase when even if a client told me that no other recruiters had been able to fill the job, I’d take on the brief only to later find out that I wasn’t a hero after all … just another ‘yes man’ recruiter.
Fortunately there are ways to ensure that the highs far outweigh the lows in the wonderful recruitment game.
Often it simply comes down to being confident enough to ask some pretty direct questions. And if the responses you hear set off the alarm bells, you just need to professionally walk away.
You don’t have to try to be a hero.
Oh … and I’m not just talking about asking specific questions when qualifying an actual job brief – that’s a given. I’m talking about asking questions that will help you determine whether or not you even want to be working with new client or a particular organisation.
The questions I’ve chosen to highlight below are in no particular order. I literally just tried to think of as many of the questions as I could that helped me become the successful recruiter I became (once I got over my ‘hero complex’ phase).
Please don’t think you need to ask all 40 of these questions, but you should certainly ask at least a handful of them.
You’ll thank me later!
I can’t tell you how many of my recruiters over the years would tell me they were having great sales calls and going out to great client visits with new contacts who it later turned out had no decision making power in the recruitment process at all. I appreciate it’s probably another symptom of the KPI pressure syndrome I alluded to earlier, but if they are not the decision maker, it’s a complete waste of time.
Naturally you would only ask this question if there is an actual requisition for you to work on. Would you really want to take on a brief where your client has been trying to fill a role (clearly unsuccessfully) for over 6 months? Or would you rather your client tell you that she just received a resignation earlier in the day and you are the first (and hopefully only) recruiter she wants to speak to?
This is a slightly different question to the one above – so you can decide which one you ask. The response to this particular question could reveal whether your client already has candidates at 2nd interview and just wants to see what else is out there; Or whether they have made offers to several candidates only to have had them all turned down. Alarm bell perhaps?
Once again you’re only asking this question if there’s an actual brief to work on. If the role has been open for months and your client hasn’t deemed any candidate suitable for interview, you will need to probe further to find out why. I once had a client tell me he had interviewed over 70 people for a role but “just didn’t like any of them“. I professionally walked away (post ‘hero complex’).
What you hear in response to this one reveals a lot. “Oh we can make do with the team we’ve got. Everyone can take on a few more tasks” vs “We’re so stretched that if I asked any one else to work any harder, I’ll be faced with more resignations“. Whilst you never want to feel any added pressure, at least you know where you stand and you can determine whether you’re happy to be micro-managed by your client since there’s a bit of a ‘desperation factor’ to deal with.
This question is just part of your typical information gathering to learn as much about your client’s team or organisation as possible.
Does your client even have a hiring plan? Are they being (typically) reactive and briefing you on a vacancy in a mild state of panic? Or have they carefully thought out the roles they plan to bring into the business in the months ahead? If you’re going to be a true recruitment partner, you want to be able to work methodically and to a specific plan. It’s a win win for everyone involved.
Hopefully you get some decent responses to this question, since they will really help you in your candidate interviews. Often the answers will reveal more about the company culture, vision and values and this type of information is invaluable. I have never once had a client say “because we pay well” in response to this one.
Are they not finding any candidates? Are they not finding the right candidates? Do they not understand how to run a proper recruitment process internally? Perhaps they just don’t have the time to properly assess all the applications. I once had a client tell me that there were 17 managers involved in the interview process and the leadership team could never reach a consensus. That was their biggest pain point. Hint: If you hear that one, put on your consulting hat before your recruitment hat.
If there is a common pattern in terms of a successful sourcing channel, competing company, or type of advertising message that has worked in the past, why reinvent the wheel? You might want to go a step further and ask to speak to some of these top performers to find out what really attracted them to the organisation in the first place.
“Oh we flick through a few résumes and try to get people in as quickly as we can“. I’ve heard that one many times before. I have also had clients show me a detailed workflow for their hiring process and point out where they could see me fitting in. If you’re dealing with a ‘résume flicker’, you may want to walk away, since even if you find them a diamond in the rough, they may not even decide to meet the candidate.
It’s amazing how many clients are totally thrown by this simple question. Once again you may need to put your consulting hat on to talk through the importance of recruitment metrics before agreeing to recruit for them. After all you don’t want them to be 100% focused on the number of résumes they receive from you. Coach them to focus on the quality of hire and ideally their offer to acceptance ratio.
I know I alluded to this in Question 9, but it really is important for you to know exactly who (other than the person you are talking to) is involved. If you sense that it’s going to be a case of ‘too many cooks’ (like with the example of 17 people sticking their noses in) it’s your job to say something. If you don’t, then all your hard work may result in nothing (especially if you are running a contingent business).
It probably won’t surprise you if I told you that the client with 17 ‘decision makers’ started recruiting for their ‘key role’ in October and I met with them in the following April and they were still no closer to filling the vacancy. Once again for a contingent recruiter there could well be major alarm bells ringing depending on the response to this question.
Is recruitment really a top priority? If so you’re in luck since your client will take you seriously. They will probably provide timely feedback (which will make your job so much easier) and the process will probably move along pretty smoothly. Assume the role of “consultant in control” if you sense a lengthy or delayed process. After all you don’t want to find yourself back to square one (and with no fee up on the board) because all your top candidates bailed because the process was taking too long.
This will reveal a lot too in terms of how smoothly the process will run. How involved are they going to be? Are they going to trust your judgment and the shortlist you provide? Do they even know how to run an interview? Or are you going to provide them with an A-grade candidate who will call you after their meeting and tell you they’re not interested because your client couldn’t conduct a professional interview. This has happened to me many times before.
This one flows nicely on from the question above. It’s your job to ensure your client knows how to conduct a candidate interview. Of course if you still think you can’t trust them, you could either offer to come into their offices and help them run the interviews, or provide them with a guide that will help them run a professional interview.
Trust me you don’t want to start working with a client who has haemorrhaging staff. Stop thinking about the fees for a moment, and think about the replacements you’ll need to find or the guarantees that will be invoked. It’s just not worth it. If your client tells you that people stick around for several years, that should give you a bit more confidence. But if you’re asked to fill a role that has had 4 people churn through it in under a year, you should probably run (professionally of course!).
Sure it’s true people take a job for more than ‘just’ the money. But if the salary is well below market rate, even if you are a star recruiter, you probably won’t be able to convince a candidate to accept a role where they are paid less than they feel they’re worth. Get that consulting hat out again … and if the client can’t pay market rate, there are other prospective clients out there who will.
Unlike Question 18 which probed on staff tenure in general, the response to this question will give you the lay of the land in terms of what is happening inside the business today. If you are comfortable with the response, then go ahead and work with the organisation. If you are not, then you need to find out exactly what has been the cause for an unacceptably high turnover rate.
Obviously if there is a role to fill, you want to find out why. Have they won a new account which requires new account managers immediately? Have they just received the 4th resignation in a 2-month period? Does your client think that one of the team might resign in the next few weeks and so they’re just wanting to put the feelers out? Please don’t be a typical ‘yes person’ recruiter here. It’s OK to say no.
Listen carefully to what your client says in response to this one. Have they exhausted all avenues with no return? Are you really going to be able to do anything dramatically different and pull a rabbit out of a hat? If your client has already tapped into the same channels that you plan to tap into and hasn’t been able to source a candidate, then get the hard hat ready, since I have no doubt you will end up banging your head against a wall.
Has your client (or prospective client) built a talent community that they are taping into? Do they already have candidates lined up for interview? Or is the pipeline empty which means you are working off a totally clean slate?
I’ve already explained that people take a job for more than ‘just’ the money. But your candidates will want to know what other benefits and perks exist. Is your client happy for team members to be distributed and work remotely? Can staff park on site? Is there childcare provided? What about meals for staff working late? Listen out for more than just a good health or dental plan!
You can ask this one along with the question around turnover. Once again this one is pretty specific and you need to listen carefully for the response. If you receive the clichéd “they were looking for a new challenge“, you must probe further. If there was a clash with a line manager, or if the job didn’t turn out to be what was promised, it’s your job to find out why.
Listen carefully since the response here could really be the make or break. If they speak badly of every other recruiter they’ve ever worked with, can you be 100% sure that they won’t add you to the black list? If the traits your client describes are ones you know you possess or you are comfortable in your ability to deliver on their expectations, then you have my blessing.
Whilst you may think there’s quite a bit of overlap between this question and others outlined above (e.g. Question 15), you need to ascertain how important recruitment is in the grand scheme of things. If hiring is right up there with sales and marketing in terms of the company’s overall growth goals, this is a good thing. If you get the feeling that hiring is simply looked upon as a necessary evil, you probably want to source another client.
If your client can’t answer this one, or at least doesn’t know where to find the answer, then you should let them know the importance of recruiting metrics. You can explain that the cost per hire is simply the total recruitment costs divided by the number of hires. You might also want your client to think about the efficiency ratio – which is the total recruitment spend over a particular time divided by the total salaries of the new hires during that same time period.
Why are candidates choosing not to accept job offers from your client or at least from the organisation? Are there any particular trends? Once again, especially if you are running a contingent business, you don’t want to provide a shortlist of star candidates who your client thinks are awesome, but who all end up turning the offers down and either taking other jobs or asking you to keep looking elsewhere for them.
Is quality measured purely subjectively or is there at least some form of objective evaluation involved? The definition of the quality of their hires should be aligned to the original performance profiles, results descriptions or success expectations.
It’s always interesting to hear a prospective client’s perception of their own employer brand. Do they believe it’s strong enough to attract the best candidates? You should ask them when they last had a look on Glassdoor to see what their existing employees are saying about the company.
Maybe they don’t measure candidate satisfaction at all. I have had plenty of clients over the years tell me that they send a survey out to all recent hires to ask what they thought of the recruitment process. Here’s a tip. You need to suggest they also survey any candidates that experienced any part of the recruitment process – especially the candidates that were not successful. Yes … as the recruiter you will also be assessed here. But that’s a good thing!
Too many organisations assume that if they don’t hear any complaints then nothing is wrong. You know that nothing could be further from the truth. Once again putting your consulting hat ahead of your recruiting hat, knowing the results of staff engagement surveys before you start interviewing will really help you sell the organisation to prospective candidates.
This is another way to ask how serious your prospective client is about recruiting, or whether you’re really being viewed as a second class citizen or as a last resort. You’ll know where you stand pretty quickly on this one but this question is one which often seems to catch people off-guard, giving you a greater sense of how valued you may become in the hiring process.
Like with some of the other questions outlined above, you will quickly learn a lot about whether it’s hard to find the right talent; whether good talent are being sourced but for whatever reason are turning the offers down; or whether a particular hiring manager has completely unrealistic expectations resulting in the eternally open vacancy. You need to probe. Remember … it’s OK to walk away.
If you decided not to ask Question 26, then you should definitely ask this one. Is your prospective client literally just after a bum on a seat? Or are they looking to build a relationship with a trusted recruitment partner who won’t just help them recruit one role, but will be their go-to recruiter for all future roles in the business?
I know you’ve already asked whether the person sitting across from you is responsible for hiring. But you also need to know who is approving the recruitment budget. There are actually 2 sub-questions you need to ask here: Has your client had approval to bring someone new into the business (ie has a new salary been approved)? And has there also been approval for a recruitment fee? That’s the part you need to hear a clear yes on. If there’s any hesitation, wait for written confirmation that your potential placement fee has been approved.
It’s all well and good to know that there has been budget put aside to engage you as an external recruiter. But what exactly is that budget? You don’t want to go into fee negotiation (reduction) mode after you’ve identified (or even placed) a star candidate. You need to know up front that they have realistic expectations around what they need to spend. Of course you also need your Terms of Business signed before you even think about starting the process.
Are they going to rely on their gut feel? Are they going to take your word for it and offer whoever you tell them is the best candidate (subject to reference checks of course)? Or do they plan to include some form of personality assessment, psych test or behavioural test before making the final decision? Remember it’s your job to stress that whilst all these tests should be part of the hiring process, they should never allow the tests to become the ultimate decision making tool.
I’ll admit that it took me a few years to build up enough confidence to ask this question so early in the relationship building process. But once I started asking it up front, it was amazing what I learned. I can tell you now this question will save you a lot of pain since often the one thing stopping them is that they haven’t got final approval to use a recruiter. Now that’s an alarm bell if I’ve ever heard one.
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