Post job

How to hire a field representative

Field representative hiring summary. Here are some key points about hiring field representatives in the United States:

  • There are a total of 15,242 field representatives in the US, and there are currently 181,538 job openings in this field.
  • The median cost to hire a field representative is $1,633.
  • Small businesses spend $1,105 per field representative on training each year, while large companies spend $658.
  • It takes between 36 and 42 days to fill the average role in the US.
  • It takes approximately 12 weeks for a new employee to reach full productivity levels.
  • HR departments typically allocate 15% of their budget towards recruitment efforts.
  • Los Angeles, CA, has the highest demand for field representatives, with 12 job openings.

How to hire a field representative, step by step

To hire a field representative, you should clearly understand the skills and experience you are looking for in a candidate, and allocate a budget for the position. You will also need to post and promote the job opening to reach potential candidates. Here's a step-by-step guide on how to hire a field representative:

Here's a step-by-step field representative hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a field representative job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new field representative
  • Step 8: Go through the hiring process checklist

What does a field representative do?

The primary role of field marketing representatives is to drive brand awareness through face-to-face customer interaction. They are the liaisons between sellers and buyers, providing vital information on products and services. To drive sales, they typically promote human relations via communication and distribution of marketing collateral. They design, implement, and execute field marketing campaigns. Other responsibilities of a field marketing representative include negotiating with retailers, promoting business expansion opportunities to merchants and retailers, and attending relevant trade events.

Learn more about the specifics of what a field representative does
jobs
Post a field representative job for free, promote it for a fee
  1. Identify your hiring needs

    Before you start hiring a field representative, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    A field representative's background is also an important factor in determining whether they'll be a good fit for the position. For example, field representatives from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

    This list presents field representative salaries for various positions.

    Type of Field RepresentativeDescriptionHourly rate
    Field RepresentativeWholesale and manufacturing sales representatives sell goods for wholesalers or manufacturers to businesses, government agencies, and other organizations. They contact customers, explain product features, answer any questions that their customers may have, and negotiate prices.$12-34
    Sales Representative InternshipIn a sales representative internship, an intern's duties depend on the directives of a supervising staff or manager. Typically, they are responsible for gaining industry insights while performing clerical tasks such as preparing and processing documents, greeting visitors, disseminating and organizing files, and running errands as needed... Show more$12-20
    Outbound Sales RepresentativeAn outbound sales representative focuses on securing sales by reaching out to clients through calls, correspondence, or face-to-face interactions. They primarily offer products and services, assisting customers every step of the way to ensure client satisfaction... Show more$11-40
  2. Create an ideal candidate profile

    Common skills:
    • PET
    • Patients
    • Customer Service
    • Data Collection
    • PowerPoint
    • Field Testing
    • Windows
    • Schedule Appointments
    • Proprietary Software
    • CAD
    • Technical Assistance
    • Health Insurance
    • Nielsen
    • Product Knowledge
    Check all skills
    Responsibilities:
    • Manage all POS, features, team sports, leagues and all other event activation for retail restaurants and bars.
    • Work with and lead operators, effectively conveying information, ensuring successful wireline operation performance.
    • Achieve real growth successes employing attentive needs base services and business development campaigns utilizing amass network of legal and healthcare professionals.
    • Build handrails/guardrails, board up broken windows, and secure damage doors.
    • Service peach tree windows and doors, patio door and repair broken window.
    • Interpret global positioning satellite (GPS) data to calibrate proper chemical and fertilizer applications.
    More field representative duties
  3. Make a budget

    Including a salary range in the field representative job description is a good way to get more applicants. A field representative salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

    For example, the average salary for a field representative in Georgia may be lower than in New Jersey, and an entry-level engineer typically earns less than a senior-level field representative. Additionally, a field representative with lots of experience in the field may command a higher salary as a result.

    Average field representative salary

    $43,321yearly

    $20.83 hourly rate

    Entry-level field representative salary
    $26,000 yearly salary
    Updated January 21, 2026

    Average field representative salary by state

    RankStateAvg. salaryHourly rate
    1New Jersey$66,665$32
    2Washington$64,462$31
    3New York$62,406$30
    4Michigan$60,889$29
    5Virginia$60,314$29
    6Oregon$59,806$29
    7Colorado$59,613$29
    8Connecticut$56,002$27
    9Alaska$54,870$26
    10Ohio$52,603$25
    11Montana$51,421$25
    12Minnesota$51,163$25
    13North Carolina$50,901$24
    14Wisconsin$50,826$24
    15Pennsylvania$50,684$24
    16Indiana$50,335$24
    17Texas$50,144$24
    18Nebraska$49,674$24
    19Utah$49,326$24
    20Arizona$48,452$23

    Average field representative salary by company

    RankCompanyAverage salaryHourly rateJob openings
    1Bayer$105,855$50.89117
    2CLEAResult$87,801$42.219
    3Boston Scientific$84,353$40.5559
    4Koppers$79,323$38.14
    5Baker Hughes$78,930$37.9553
    6Helmerich & Payne$78,330$37.66
    7City of Seattle$78,121$37.56
    8Hill International$78,096$37.55
    9The Johns Hopkins University Applied Physics Laboratory$74,899$36.011
    10Missouri State University$72,879$35.041
    11MDU Resources$72,788$34.994
    12Cudd Energy Services$71,542$34.402
    13GPAC$70,901$34.09
    14Quest Global$70,669$33.98
    15Verisk Analytics$70,454$33.8726
    16Lockheed Martin$68,963$33.1692
    17University of Southern California$68,408$32.892
    18IDEX$67,986$32.695
    19New York State Restaurant Association$65,269$31.38
    20HNTB$65,202$31.3542
  4. Writing a field representative job description

    A field representative job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a field representative job description:

    Field representative job description example

    Minuteman Press International is the world's largest and #1 rated print, design and marketing franchise. We have over 900 franchise locations that generate more than a half a billion dollars in system-wide gross sales. We are looking for a select few who feel like they have what it takes to thrive in this exciting and ever-changing industry.

    If you have 2 years of printing industry experience (this is required), have a passion for coaching and helping others and the ability to travel throughout the Houston Region, we want to hear from you!

    The field representative is the first line of support for our franchise owners. This position is responsible for helping owners implement our proven system and coach them on how to run a successful Minuteman Press franchise. You will be working with 28 locations throughout the Houston Region.

    If you enjoy a challenge and are motivated by performance based bonuses, we want to talk to you! If you prefer to take orders and keep everything status quo, stop reading now and move on to the next ad.

    When you join the Minuteman Press team, your future is truly in your hands. The harder you work, the more successful you can be. There is plenty of opportunity for growth as the field representative position is where our upper-level management and support staff started.

    In order to be successful at our company as a Field Representative, you must possess the following qualities:

    2 years of printing Industry experience: Any or all offset, digital print, signage, print marketing, sales or relevant experience is welcome.
    Have a passion for coaching and helping others. The ability to travel 50% of the time What do we reward you with? Competitive base salary; 50K-65K Bonus Opportunities Paid time off Vacation Health, Vision, Dental, and Life Insurance Flexible Spending Account 401(k) Advancement potential within the Franchise Operations Team Professional Development Assistance Company Cell Phone & iPad Company Vehicle Allowance Travel expense reimbursement Company DescriptionMinuteman Press International is a leader in the world of design, printing, marketing, and communication technology. We have grown our franchise system to over 950 locations throughout North America, the United Kingdom, Australia and South Africa. The success of our system is our people, the owners of locations, and our local staff that support them. We are headquartered in Long Island, NY where our company began over 45 years ago.
  5. Post your job

    To find field representatives for your business, try out a few different recruiting strategies:

    • Consider internal talent. One of the most important talent pools for any company is its current employees.
    • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any field representatives they would recommend.
    • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level field representatives with the right educational background.
    • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.
    Post your job online:
    • Post your field representative job on Zippia to find and attract quality field representative candidates.
    • Use niche websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
    • Post a job on free websites.
  6. Interview candidates

    During your first interview to recruit field representatives, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

    It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new field representative

    Once you've decided on a perfect field representative candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

    You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

    To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
    Sign up to download full list

How much does it cost to hire a field representative?

Hiring a field representative comes with both the one-time cost per hire and ongoing costs. The cost of recruiting field representatives involves promoting the job and spending time conducting interviews. Ongoing costs include employee salary, training, benefits, insurance, and equipment. It is essential to consider the cost of field representative recruiting as well the ongoing costs of maintaining the new employee.

You can expect to pay around $43,321 per year for a field representative, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for field representatives in the US typically range between $12 and $34 an hour.

Find better field representatives in less time
Post a job on Zippia and hire the best from over 7 million monthly job seekers.

Hiring field representatives FAQs

Search for field representative jobs

Ready to start hiring?