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The differences between freelance copywriters and marketing communications writers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a freelance copywriter and a marketing communications writer. Additionally, a marketing communications writer has an average salary of $70,481, which is higher than the $69,978 average annual salary of a freelance copywriter.
The top three skills for a freelance copywriter include web content, blog posts and copywriting. The most important skills for a marketing communications writer are marketing campaigns, CRM, and web content.
| Freelance Copywriter | Marketing Communications Writer | |
| Yearly salary | $69,978 | $70,481 |
| Hourly rate | $33.64 | $33.89 |
| Growth rate | 4% | 4% |
| Number of jobs | 2,981 | 99,978 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 77% |
| Average age | 42 | 42 |
| Years of experience | 2 | 2 |
A Freelance Copywriter generates the words, slogans, and audio scripts that accompany advertising visuals. They work as an independent contractor, either on their own, or through a recruitment agency.
A marketing communications writer is primarily responsible for developing, creating, and editing content for different marketing purposes, such as social media, newsletters, advertisements, and other public communications projects. Most of the tasks are time-sensitive and require coordination with various marketing and communications teams to ensure accuracy and consistency. Furthermore, as a communications writer, it is essential to have an in-depth understanding of the marketing conditions and trends, and a firm grasp of the company's vision, mission, policies, and regulations.
Freelance copywriters and marketing communications writers have different pay scales, as shown below.
| Freelance Copywriter | Marketing Communications Writer | |
| Average salary | $69,978 | $70,481 |
| Salary range | Between $46,000 And $105,000 | Between $43,000 And $113,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Washington |
| Best paying company | - | Arrow Electronics |
| Best paying industry | - | Finance |
There are a few differences between a freelance copywriter and a marketing communications writer in terms of educational background:
| Freelance Copywriter | Marketing Communications Writer | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 77% |
| Most common major | English | Communication |
| Most common college | Massachusetts Institute of Technology | University of Pennsylvania |
Here are the differences between freelance copywriters' and marketing communications writers' demographics:
| Freelance Copywriter | Marketing Communications Writer | |
| Average age | 42 | 42 |
| Gender ratio | Male, 46.3% Female, 53.7% | Male, 34.6% Female, 65.4% |
| Race ratio | Black or African American, 5.9% Unknown, 5.6% Hispanic or Latino, 7.6% Asian, 4.9% White, 75.7% American Indian and Alaska Native, 0.4% | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.1% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |