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The differences between freelance copywriters and web writers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a freelance copywriter and a web writer. Additionally, a freelance copywriter has an average salary of $69,978, which is higher than the $54,533 average annual salary of a web writer.
The top three skills for a freelance copywriter include web content, blog posts and copywriting. The most important skills for a web writer are web content, writing articles, and biographies.
| Freelance Copywriter | Web Writer | |
| Yearly salary | $69,978 | $54,533 |
| Hourly rate | $33.64 | $26.22 |
| Growth rate | 4% | 4% |
| Number of jobs | 2,981 | 22,622 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 81% |
| Average age | 42 | 42 |
| Years of experience | 2 | 2 |
A Freelance Copywriter generates the words, slogans, and audio scripts that accompany advertising visuals. They work as an independent contractor, either on their own, or through a recruitment agency.
A web writer or website content writer is responsible for providing relevant content for various websites. They are tasked with writing excellently relevant content to attract the target audience. They play a crucial role in search engine optimization (SEO), which drives traffic and enhances sales. They are also responsible for explaining topics in a clear and actionable way.
Freelance copywriters and web writers have different pay scales, as shown below.
| Freelance Copywriter | Web Writer | |
| Average salary | $69,978 | $54,533 |
| Salary range | Between $46,000 And $105,000 | Between $40,000 And $72,000 |
| Highest paying City | - | - |
| Highest paying state | - | - |
| Best paying company | - | - |
| Best paying industry | - | - |
There are a few differences between a freelance copywriter and a web writer in terms of educational background:
| Freelance Copywriter | Web Writer | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 81% |
| Most common major | English | English |
| Most common college | Massachusetts Institute of Technology | Massachusetts Institute of Technology |
Here are the differences between freelance copywriters' and web writers' demographics:
| Freelance Copywriter | Web Writer | |
| Average age | 42 | 42 |
| Gender ratio | Male, 46.3% Female, 53.7% | Male, 44.0% Female, 56.0% |
| Race ratio | Black or African American, 5.9% Unknown, 5.6% Hispanic or Latino, 7.6% Asian, 4.9% White, 75.7% American Indian and Alaska Native, 0.4% | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 75.0% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |