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Graphics specialist vs graphic designer, marketing

The differences between graphics specialists and graphic designers, marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a graphics specialist and a graphic designer, marketing. Additionally, a graphics specialist has an average salary of $56,007, which is higher than the $48,763 average annual salary of a graphic designer, marketing.

The top three skills for a graphics specialist include graphic design, adobe illustrator and adobe photoshop. The most important skills for a graphic designer, marketing are adobe creative suite, brochures, and blog posts.

Graphics specialist vs graphic designer, marketing overview

Graphics SpecialistGraphic Designer, Marketing
Yearly salary$56,007$48,763
Hourly rate$26.93$23.44
Growth rate3%3%
Number of jobs12,267115,113
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 71%
Average age3838
Years of experience1212

What does a graphics specialist do?

A graphics specialist is an expert at conceptualizing and developing visual art for businesses or individuals, typically for marketing or information purposes. Moreover, there are also opportunities for employment in the web and media industry. As a graphics specialist, their responsibilities include liaising with clients to identify their needs, understanding the purpose and message of the project, developing proposals, coordinating with team members, and conducting revisions as needed, all while adhering to the goals and deadlines set by the client or management.

What does a graphic designer, marketing do?

A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.

Graphics specialist vs graphic designer, marketing salary

Graphics specialists and graphic designers, marketing have different pay scales, as shown below.

Graphics SpecialistGraphic Designer, Marketing
Average salary$56,007$48,763
Salary rangeBetween $38,000 And $81,000Between $34,000 And $69,000
Highest paying CitySan Francisco, CASanta Rosa, CA
Highest paying stateWashingtonWashington
Best paying companyZeniMax MediaApple
Best paying industryFinanceTechnology

Differences between graphics specialist and graphic designer, marketing education

There are a few differences between a graphics specialist and a graphic designer, marketing in terms of educational background:

Graphics SpecialistGraphic Designer, Marketing
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 71%
Most common majorGraphic DesignGraphic Design
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Graphics specialist vs graphic designer, marketing demographics

Here are the differences between graphics specialists' and graphic designers, marketing' demographics:

Graphics SpecialistGraphic Designer, Marketing
Average age3838
Gender ratioMale, 53.4% Female, 46.6%Male, 39.9% Female, 60.1%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage13%13%

Differences between graphics specialist and graphic designer, marketing duties and responsibilities

Graphics specialist example responsibilities.

  • Lead the development and execution of several overhead presentations, advertising design, brochure marketing, and desktop publishing initiatives.
  • Create graphics / artwork for screen print, dye-sublimation, embroidery, apparel, fliers, and web graphics.
  • Prepare page layouts for posters, signage, handouts, brochures, business cards, stationery, and direct mail pieces.
  • Edit HTML for menu systems in CBT courses.
  • Work with large format digital printers, plotters, and lamination machines.
  • Create an HTML template defining the look and feel for UNITEC's intranet.
  • Show more

Graphic designer, marketing example responsibilities.

  • Manage company website by editing content and updating news and promotions keeping information current using CSS.
  • Manage brand integrity through social media development and Facebook integration, keeping a consistent look and feel through multiple consumer interactions.
  • Design duties include band posters, weekly newspaper print ads and hand-outs for specific events among other things.
  • Design and produce presentation boards, PowerPoint presentations, brochures, promotional/collateral material, invitations, illustration.
  • Used CSS to update online newsletter templates to comply with company branding.
  • Create event collateral, build HTML emails, construct print ads, and assist in marketing strategies.
  • Show more

Graphics specialist vs graphic designer, marketing skills

Common graphics specialist skills
  • Graphic Design, 12%
  • Adobe Illustrator, 9%
  • Adobe Photoshop, 7%
  • Adobe Indesign, 5%
  • Adobe Creative Suite, 5%
  • Visualization, 5%
Common graphic designer, marketing skills
  • Adobe Creative Suite, 6%
  • Brochures, 5%
  • Blog Posts, 4%
  • Adobe Photoshop, 4%
  • Graphic Design, 4%
  • Flyers, 4%

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