How to hire a group product manager

How to hire a group product manager, step by step

Here's a step-by-step group product manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a group product manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new group product manager
• Step 8: Go through the hiring process checklist

What does a group product manager do?

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1. Identify your hiring needs

   First, determine the employments status of the group product manager you need to hire. Certain group product manager roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A group product manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, group product managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of group product managers.

   Type of Group Product Manager	Description	Hourly rate
   Group Product Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$53-102
   Web Manager	Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches... Show more	$25-60
   Media Manager	Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company... Show more	$31-67

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Product Management
   • Product Vision
   • Product Strategy
   • Cloud
   • User Experience
   • Product Roadmap
   • Market Research
   • Product Development
   • Business Development
   • Business Cases
   • Emerging Technologies
   • Product Portfolio
   • Saas
   • Cycle Management

   Check all skills

   Responsibilities:

   • Manage significant CRM and modeling projects to enhance acquisition and retention performance.
   • Handle design and specification of administration system requirements to efficiently manage, operate, and support client API configurations and sessions.
   • Co-Found Microsoft CRM team, own requirements, roadmap, and launch of initial versions.
   • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
   • Provide statistical analysis and technical responses to customer RFQ.

   More group product manager duties

3. Make a budget

   Including a salary range in your group product manager job description helps attract top candidates to the position. A group product manager salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a group product manager in Oklahoma may be lower than in California, and an entry-level group product manager usually earns less than a senior-level group product manager. Additionally, a group product manager with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average group product manager salary

   $155,050yearly

   $74.54 hourly rate

   ---

   Entry-level group product manager salary

   $112,000 yearly salary

   Updated January 30, 2026

   Average group product manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$192,692	$93
   2	Washington	$178,067	$86
   3	Oregon	$169,788	$82
   4	Alaska	$162,128	$78
   5	Ohio	$157,456	$76
   6	Nevada	$156,173	$75
   7	North Dakota	$154,761	$74
   8	Arizona	$150,900	$73
   9	New York	$149,396	$72
   10	Hawaii	$145,455	$70
   11	Virginia	$144,084	$69
   12	Massachusetts	$141,300	$68
   13	Maryland	$140,591	$68
   14	Utah	$138,685	$67
   15	Colorado	$137,279	$66
   16	New Mexico	$136,179	$65
   17	Texas	$134,862	$65
   18	Missouri	$128,285	$62
   19	Indiana	$127,287	$61
   20	District of Columbia	$121,272	$58

   Average group product manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Meta	$229,437	$110.31	456
   2	Google	$227,834	$109.54	476
   3	Yelp	$215,649	$103.68	1
   4	PayPal	$215,296	$103.51	93
   5	Crunchbase	$215,257	$103.49
   6	Pure Storage	$210,481	$101.19	14
   7	VMware	$206,669	$99.36	1
   8	Okta	$205,154	$98.63	33
   9	Uber Technologies	$204,414	$98.28
   10	Genentech	$198,382	$95.38	48
   11	Etsy	$198,317	$95.34	14
   12	LinkedIn	$194,555	$93.54	29
   13	Course Hero	$193,717	$93.13
   14	Box	$193,638	$93.10	12
   15	Atlassian	$193,457	$93.01	29
   16	Intuitive Surgical	$192,912	$92.75	11
   17	Coinbase	$192,808	$92.70	952
   18	Castlight Health	$191,538	$92.09
   19	Intuit	$190,293	$91.49	211
   20	Match Group	$188,898	$90.82	29

4. Writing a group product manager job description

   A good group product manager job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a group product manager job description:

   Group product manager job description example

   LinkedIn's Marketing Solutions (LMS) business has experienced accelerated growth, topping $5B in annual revenue and enjoying 40% year over year growth. We are looking for an entrepreneurial individual to join us as a Group Product Manager to lead the team and drive continued success of the business. This role will be owning the overall Ads Relevance and Optimization products of LMS. This includes ownership over efforts across Ads Relevance, Bidding, Delivery Optimization, Pricing, Auction, Ranking, Ads Density, Marketplace Optimization & Automation, Ads Serving, Marketplace Platformization, and Explainable AI (e.g., Optimization Insight).
   
   LMS products impact how businesses and brands sell, buy, advertise, and connect globally. By using the most cutting-edge AI/ML technologies and algorithms, this role is responsible for building a highly performant and innovative ads marketplace to drive the best ROI for global B2B marketers and deliver the best ad experience to LinkedIn members with our deep and constantly upgrading sense of trust, privacy, and fairness.
   
   As a GPM you will not only be responsible for owning the long-term strategy and features roadmap to drive impactful product launches for the tracks but also be responsible for growing product managers on your team to reach their fullest potential. You will be leading a world class product management team and define the vision and strategy for what Ads Relevance and Optimization of LinkedIn looks like within the rapidly evolving industry landscape.
   
   Searching for your dream job? At LinkedIn, we strive to help our employees fulfill their passion and purpose. Join us in changing the way the world works!
   Responsibilities:
   
   Drive and evolve the Ads Relevance and Optimization product lines that focus on optimizing marketplace efficiency for better customer ROI and ad relevance for LinkedIn members. This includes ownership over efforts across Ads Relevance, Auction, Ranking, Pricing, Bidding, Delivery Optimization, Ads Density, Ads Serving, Marketplace Optimization & Automation, Marketplace Platformization, and Explainable AI (e.g., Optimization Insight).
   
   Hire, manage, and develop a team of product managers to innovate and execute product initiatives across the company.
   
   Keep a comprehensive understanding of the ad tech industry, and advertiser & member expectations for marketing ROI, ad experience, and privacy requirements.
   
   Create and articulate a compelling vision, strategy, roadmap, and execution plans for your overall product domain. Get alignment from cross-functional team members and executives for your vision and strategy.
   
   Communicate product values to users and stakeholders, representing the team with the company's senior leadership.
   
   At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid or remote work options, meaning you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or this role can be performed remotely in most locations in the country of employment.

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right group product manager for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your group product manager job on Zippia to find and recruit group product manager candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit group product managers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new group product manager

   Once you've selected the best group product manager candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   After that, you can create an onboarding schedule for a new group product manager. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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