HAIRUWEAR Leadership

Mike is a highly analytical, strategically focused, and financially disciplined executive that is results oriented with a proven track record of success growing profitable businesses. Currently, Mike is the CMO at HairUWear, the global leader in hair extensions, wigs, and hair pieces during a period of explosive growth. Prior to HairUWear, Mike was a member of Coty’s leadership team during the period when Coty was transformed from a $1B company to a $4B global beauty leader. Innovation and speed to market were the cornerstones of the company’s success. Mike has a proven ability managing a large P&L and business operation, successfully collaborating within a complex global matrix organization, leading the retailer planning process, and building and motivating high performance teams. Mike’s skills were successfully translated into smaller entrepreneurial environments leading three start-ups and early stage companies during the time he was Managing Partner of his own consulting firm. He possesses a rare combination of talent and experience in management, marketing, sales, operations, research, and consulting. Mike is best known for understanding the consumer and translating complex data into insights and successful business strategy. He thrives on helping businesses grow.Experience:| Senior management/executive experience| P&L accountability| Business, marketing and advertising plan development and execution| Sales management and operationsSpecialties: Brand management, sales strategy, digital & social media, PR, trade promotion/marketing, category management, consumer & shopper insights, shopper marketing, business analysis, and strategic planning