In-store marketing associate vs event promoter

The differences between in-store marketing associates and event promoters can be seen in a few details. Each job has different responsibilities and duties. Additionally, an event promoter has an average salary of $39,894, which is higher than the $29,520 average annual salary of an in-store marketing associate.

The top three skills for an in-store marketing associate include customer service, local store and sales floor. The most important skills for an event promoter are customer service, event logistics, and facebook.

In-store marketing associate vs event promoter overview

	In-Store Marketing Associate	Event Promoter
Yearly salary	$29,520	$39,894
Hourly rate	$14.19	$19.18
Growth rate	10%	18%
Number of jobs	109,552	13,455
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 45%	Bachelor's Degree, 75%
Average age	45	45
Years of experience	-	-

In-store marketing associate vs event promoter salary

In-store marketing associates and event promoters have different pay scales, as shown below.

	In-Store Marketing Associate	Event Promoter
Average salary	$29,520	$39,894
Salary range	Between $18,000 And $46,000	Between $27,000 And $57,000
Highest paying City	-	El Dorado Hills, CA
Highest paying state	-	California
Best paying company	-	Entravision Communications
Best paying industry	-	Media

Differences between in-store marketing associate and event promoter education

There are a few differences between an in-store marketing associate and an event promoter in terms of educational background:

	In-Store Marketing Associate	Event Promoter
Most common degree	Bachelor's Degree, 45%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	-	-

In-store marketing associate vs event promoter demographics

Here are the differences between in-store marketing associates' and event promoters' demographics:

	In-Store Marketing Associate	Event Promoter
Average age	45	45
Gender ratio	Male, 38.3% Female, 61.7%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 16.9% Unknown, 8.2% Hispanic or Latino, 15.6% Asian, 6.3% White, 52.7% American Indian and Alaska Native, 0.3%	Black or African American, 16.0% Unknown, 7.5% Hispanic or Latino, 18.8% Asian, 6.4% White, 50.9% American Indian and Alaska Native, 0.3%
LGBT Percentage	7%	7%

Differences between in-store marketing associate and event promoter duties and responsibilities

In-store marketing associate example responsibilities.

Monitor and manage inventory with excel and QuickBooks.
Order take all the customer's older using POS.
Job duties include setting up new sale signs and taking down expire, marking down clearance merchandise and setting up plan-o-grams.
Maintain accurate payroll records and store them according to company retention policies.
Set new displays to plan-o-gram, maintain old displays and train employees of new product.
Manage the appearance of the store in conjunction with the store priorities to present a desirable image of Aldi.

Event promoter example responsibilities.

Create and manage the content for the company's social media pages on Facebook; create campaigns to increase awareness.
Proofread and type classified ads.
Promote upcoming shows and events using print products, community presence, and social media, such as Facebook.
Work with professional athletes at sponsor events, schedule appearances, autograph sessions, VIP events and photo shoots.
Streamline communication process as the main point of contact for premier clients, musical talent and VIP guests including athletes.
Assist in areas of interactive marketing, including: SEO, SEM, website design, and social media design.

In-store marketing associate vs event promoter skills

Common in-store marketing associate skills

Customer Service, 36%
Local Store, 27%
Sales Floor, 16%
Plan-O-Grams, 4%
POS, 4%
Reflect Changes, 3%

Common event promoter skills

Customer Service, 42%
Event Logistics, 16%
Facebook, 3%
Promotional Materials, 2%
Event Planning, 2%
On-Site Promotions, 2%

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In-Store Marketing Associate
In-Store Marketing Associate vs Event Promoter

Updated January 8, 2025

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