In-store marketing associate vs promoter

The differences between in-store marketing associates and promoters can be seen in a few details. Each job has different responsibilities and duties. Additionally, a promoter has an average salary of $37,603, which is higher than the $29,520 average annual salary of an in-store marketing associate.

The top three skills for an in-store marketing associate include customer service, local store and sales floor. The most important skills for a promoter are customer service, facebook, and windows.

In-store marketing associate vs promoter overview

	In-Store Marketing Associate	Promoter
Yearly salary	$29,520	$37,603
Hourly rate	$14.19	$18.08
Growth rate	10%	-
Number of jobs	109,552	12,975
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 45%	Bachelor's Degree, 67%
Average age	45	45
Years of experience	-	-

In-store marketing associate vs promoter salary

In-store marketing associates and promoters have different pay scales, as shown below.

	In-Store Marketing Associate	Promoter
Average salary	$29,520	$37,603
Salary range	Between $18,000 And $46,000	Between $25,000 And $55,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	New York
Best paying company	-	HP
Best paying industry	-	Finance

Differences between in-store marketing associate and promoter education

There are a few differences between an in-store marketing associate and a promoter in terms of educational background:

	In-Store Marketing Associate	Promoter
Most common degree	Bachelor's Degree, 45%	Bachelor's Degree, 67%
Most common major	Business	Business
Most common college	-	-

In-store marketing associate vs promoter demographics

Here are the differences between in-store marketing associates' and promoters' demographics:

	In-Store Marketing Associate	Promoter
Average age	45	45
Gender ratio	Male, 38.3% Female, 61.7%	Male, 43.9% Female, 56.1%
Race ratio	Black or African American, 16.9% Unknown, 8.2% Hispanic or Latino, 15.6% Asian, 6.3% White, 52.7% American Indian and Alaska Native, 0.3%	Black or African American, 15.5% Unknown, 7.7% Hispanic or Latino, 20.2% Asian, 5.9% White, 50.5% American Indian and Alaska Native, 0.3%
LGBT Percentage	7%	7%

Differences between in-store marketing associate and promoter duties and responsibilities

In-store marketing associate example responsibilities.

Monitor and manage inventory with excel and QuickBooks.
Order take all the customer's older using POS.
Job duties include setting up new sale signs and taking down expire, marking down clearance merchandise and setting up plan-o-grams.
Maintain accurate payroll records and store them according to company retention policies.
Set new displays to plan-o-gram, maintain old displays and train employees of new product.
Manage the appearance of the store in conjunction with the store priorities to present a desirable image of Aldi.

Promoter example responsibilities.

Manage the social media every Saturday night recording the event and sharing on Snapchat and Instagram platform.
Create a successful gift with purchase promotion that leverage existing inventory, spur online sales and maximize ROI.
Manage twitter, assist the production of air commercials and utilize interpersonal skills at promotional events
Require regular contact and updates on twitter and Instagram.
Research information on DJ's & songwriters to be used by management to post on Facebook for events and promotions.
Create Instagram content for the station

In-store marketing associate vs promoter skills

Common in-store marketing associate skills

Customer Service, 36%
Local Store, 27%
Sales Floor, 16%
Plan-O-Grams, 4%
POS, 4%
Reflect Changes, 3%

Common promoter skills

Customer Service, 28%
Facebook, 6%
Windows, 5%
Local Events, 5%
Twitter, 5%
Photoshop, 4%

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Sales Industry
In-Store Marketing Associate
In-Store Marketing Associate vs Promoter

Updated January 8, 2025

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