In-store marketing associate vs sales promoter

The differences between in-store marketing associates and sales promoters can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales promoter has an average salary of $40,304, which is higher than the $29,520 average annual salary of an in-store marketing associate.

The top three skills for an in-store marketing associate include customer service, local store and sales floor. The most important skills for a sales promoter are product knowledge, customer service, and costco.

In-store marketing associate vs sales promoter overview

	In-Store Marketing Associate	Sales Promoter
Yearly salary	$29,520	$40,304
Hourly rate	$14.19	$19.38
Growth rate	10%	-
Number of jobs	109,552	215,358
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 45%	Bachelor's Degree, 59%
Average age	45	45
Years of experience	-	-

In-store marketing associate vs sales promoter salary

In-store marketing associates and sales promoters have different pay scales, as shown below.

	In-Store Marketing Associate	Sales Promoter
Average salary	$29,520	$40,304
Salary range	Between $18,000 And $46,000	Between $28,000 And $57,000
Highest paying City	-	New York, NY
Highest paying state	-	New York
Best paying company	-	Mindbody
Best paying industry	-	Manufacturing

Differences between in-store marketing associate and sales promoter education

There are a few differences between an in-store marketing associate and a sales promoter in terms of educational background:

	In-Store Marketing Associate	Sales Promoter
Most common degree	Bachelor's Degree, 45%	Bachelor's Degree, 59%
Most common major	Business	Business
Most common college	-	-

In-store marketing associate vs sales promoter demographics

Here are the differences between in-store marketing associates' and sales promoters' demographics:

	In-Store Marketing Associate	Sales Promoter
Average age	45	45
Gender ratio	Male, 38.3% Female, 61.7%	Male, 47.4% Female, 52.6%
Race ratio	Black or African American, 16.9% Unknown, 8.2% Hispanic or Latino, 15.6% Asian, 6.3% White, 52.7% American Indian and Alaska Native, 0.3%	Black or African American, 15.0% Unknown, 8.1% Hispanic or Latino, 18.9% Asian, 6.2% White, 51.5% American Indian and Alaska Native, 0.3%
LGBT Percentage	7%	7%

Differences between in-store marketing associate and sales promoter duties and responsibilities

In-store marketing associate example responsibilities.

Monitor and manage inventory with excel and QuickBooks.
Order take all the customer's older using POS.
Job duties include setting up new sale signs and taking down expire, marking down clearance merchandise and setting up plan-o-grams.
Maintain accurate payroll records and store them according to company retention policies.
Set new displays to plan-o-gram, maintain old displays and train employees of new product.
Manage the appearance of the store in conjunction with the store priorities to present a desirable image of Aldi.

Sales promoter example responsibilities.

Achieve a huge improvement on social networks to gain over 20k fans on the Facebook platform.
Create a successful gift with purchase promotion that leverage existing inventory, spur online sales and maximize ROI.
Assist with promotional item giveaways, stocking inventory and responsible for cash/credit transactions.
Monitor promotional giveaways, service enrollments, subscriptions and review survey results when applicable for daily marketing client reports
Enroll eligible beneficiaries in Medicare products accurately and timely following Medicare guidelines.

In-store marketing associate vs sales promoter skills

Common in-store marketing associate skills

Customer Service, 36%
Local Store, 27%
Sales Floor, 16%
Plan-O-Grams, 4%
POS, 4%
Reflect Changes, 3%

Common sales promoter skills

Product Knowledge, 39%
Customer Service, 21%
Costco, 3%
Sales Floor, 3%
Promotional Sales, 3%
Credit Card, 2%

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Sales Industry
In-Store Marketing Associate
In-Store Marketing Associate vs Sales Promoter

Updated January 8, 2025

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