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Pay-per-click strategist vs e-commerce specialist

The differences between pay-per click strategists and e-commerce specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a pay-per-click strategist, becoming an e-commerce specialist takes usually requires 4-6 years. Additionally, a pay-per-click strategist has an average salary of $56,086, which is higher than the $54,056 average annual salary of an e-commerce specialist.

The top three skills for a pay-per-click strategist include google adwords, and . The most important skills for an e-commerce specialist are digital marketing, A/B, and marketing campaigns.

Pay-per-click strategist vs e-commerce specialist overview

Pay-Per-Click StrategistE-Commerce Specialist
Yearly salary$56,086$54,056
Hourly rate$26.96$25.99
Growth rate10%19%
Number of jobs14,58835,956
Job satisfaction--
Most common degreeBachelor's Degree, 100%Bachelor's Degree, 66%
Average age4437
Years of experience26

Pay-per-click strategist vs e-commerce specialist salary

Pay-per click strategists and e-commerce specialists have different pay scales, as shown below.

Pay-Per-Click StrategistE-Commerce Specialist
Average salary$56,086$54,056
Salary rangeBetween $31,000 And $100,000Between $34,000 And $85,000
Highest paying City-Olympia, WA
Highest paying state-Delaware
Best paying company-Chevron
Best paying industry-Manufacturing

Differences between pay-per-click strategist and e-commerce specialist education

There are a few differences between a pay-per-click strategist and an e-commerce specialist in terms of educational background:

Pay-Per-Click StrategistE-Commerce Specialist
Most common degreeBachelor's Degree, 100%Bachelor's Degree, 66%
Most common majorMarketingBusiness
Most common collegeBrown UniversityStanford University

Pay-per-click strategist vs e-commerce specialist demographics

Here are the differences between pay-per click strategists' and e-commerce specialists' demographics:

Pay-Per-Click StrategistE-Commerce Specialist
Average age4437
Gender ratioMale, 75.0% Female, 25.0%Male, 46.0% Female, 54.0%
Race ratioBlack or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 12.4% White, 65.1% American Indian and Alaska Native, 0.1%
LGBT Percentage11%10%

Differences between pay-per-click strategist and e-commerce specialist duties and responsibilities

Pay-per-click strategist example responsibilities.

  • Manage and place Facebook advertising for social media promotions.
  • Establish success metrics and monitor campaign performance to ensure benchmarks are meet and exceed wherever possible facilitate internal optimization brainstorming.
  • Manage and place Facebook advertising for social media promotions.

E-commerce specialist example responsibilities.

  • Hire and manage outside vendors for SEO, content writers, and PPC management.
  • Facilitate and manage creative development, copywriting and content management of home page copy and site sections.
  • Create product content and manage product photography in order to update and upload e-commerce product plans for various online retailers.
  • Develop, manage and maintain multiple websites including fund-raising events and online registrations for intranet and Internet sites.
  • Develop and style page elements with HTML, CSS & JavaScript.
  • Learned to master software such as: Magento Shopify
  • Show more

Pay-per-click strategist vs e-commerce specialist skills

Common pay-per-click strategist skills
  • Google Adwords, 100%
Common e-commerce specialist skills
  • Digital Marketing, 14%
  • A/B, 12%
  • Marketing Campaigns, 11%
  • YouTube, 8%
  • Google Analytics, 5%
  • Email Marketing, 4%

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