Pay-per-click strategist vs electronic commerce specialist

Differences between pay-per-click strategist and electronic commerce specialist duties and responsibilities

Pay-per-click strategist example responsibilities.

• Manage and place Facebook advertising for social media promotions.
• Establish success metrics and monitor campaign performance to ensure benchmarks are meet and exceed wherever possible facilitate internal optimization brainstorming.
• Manage and place Facebook advertising for social media promotions.

Electronic commerce specialist example responsibilities.

• Manage EDI testing with the customer, troubleshooting any failures and redesigning account setup or recommending EDI re-mapping when need.
• Manage customer complaints and internal GMP audits for product manufacturing, coordinate FDA audits and recommend corrective actions.
• Implement security set up for EDI customers.
• Implement the web pages using HTML and Javascript.
• Maintain customer specific pricing files, (CIF) for Ariba customers and work directly with the XML programmers.
• Develop customized business database applications.
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