Pay-per-click strategist vs internet marketer

The differences between pay-per click strategists and internet marketers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a pay-per-click strategist and an internet marketer. Additionally, a pay-per-click strategist has an average salary of $56,086, which is higher than the $52,919 average annual salary of an internet marketer.

The top three skills for a pay-per-click strategist include google adwords, and . The most important skills for an internet marketer are website traffic, search engine optimization, and keyword research.

Pay-per-click strategist vs internet marketer overview

	Pay-Per-Click Strategist	Internet Marketer
Yearly salary	$56,086	$52,919
Hourly rate	$26.96	$25.44
Growth rate	10%	10%
Number of jobs	14,588	7,327
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 100%	Bachelor's Degree, 62%
Average age	44	44
Years of experience	2	2

Pay-per-click strategist vs internet marketer salary

Pay-per click strategists and internet marketers have different pay scales, as shown below.

	Pay-Per-Click Strategist	Internet Marketer
Average salary	$56,086	$52,919
Salary range	Between $31,000 And $100,000	Between $28,000 And $97,000
Highest paying City	-	-
Highest paying state	-	-
Best paying company	-	-
Best paying industry	-	-

Differences between pay-per-click strategist and internet marketer education

There are a few differences between a pay-per-click strategist and an internet marketer in terms of educational background:

	Pay-Per-Click Strategist	Internet Marketer
Most common degree	Bachelor's Degree, 100%	Bachelor's Degree, 62%
Most common major	Marketing	Business
Most common college	Brown University	University of Pennsylvania

Pay-per-click strategist vs internet marketer demographics

Here are the differences between pay-per click strategists' and internet marketers' demographics:

	Pay-Per-Click Strategist	Internet Marketer
Average age	44	44
Gender ratio	Male, 75.0% Female, 25.0%	Male, 63.2% Female, 36.8%
Race ratio	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage	11%	11%

Differences between pay-per-click strategist and internet marketer duties and responsibilities

Pay-per-click strategist example responsibilities.

Manage and place Facebook advertising for social media promotions.
Establish success metrics and monitor campaign performance to ensure benchmarks are meet and exceed wherever possible facilitate internal optimization brainstorming.
Manage and place Facebook advertising for social media promotions.

Internet marketer example responsibilities.

Generate via the internet target leads for online and offline clients thereby helping to increase their ROI.
Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
Develop games base on PHP, MySQL, HTML, CSS.
Develop, operate and promote marketing website, using HTML, javascript, PHP and MySQL.
Work with blogging platforms (i.e.
Develop pay-per-click advertising campaigns and create Internet ads.

Pay-per-click strategist vs internet marketer skills

Common pay-per-click strategist skills

Google Adwords, 100%

Common internet marketer skills

Website Traffic, 24%
Search Engine Optimization, 11%
Keyword Research, 7%
Facebook, 6%
Link Building, 5%
Google Adwords, 3%

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Pay-Per-Click Strategist vs Internet Marketer

Updated January 8, 2025

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