Pay-per-click strategist vs paid search specialist

The differences between pay-per click strategists and paid search specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a pay-per-click strategist and a paid search specialist. Additionally, a paid search specialist has an average salary of $62,694, which is higher than the $56,086 average annual salary of a pay-per-click strategist.

The top three skills for a pay-per-click strategist include google adwords, and . The most important skills for a paid search specialist are paid search, digital marketing, and google adwords.

Pay-per-click strategist vs paid search specialist overview

	Pay-Per-Click Strategist	Paid Search Specialist
Yearly salary	$56,086	$62,694
Hourly rate	$26.96	$30.14
Growth rate	10%	19%
Number of jobs	14,588	2,011
Job satisfaction	-	4
Most common degree	Bachelor's Degree, 100%	Bachelor's Degree, 68%
Average age	44	44
Years of experience	2	2

Pay-per-click strategist vs paid search specialist salary

Pay-per click strategists and paid search specialists have different pay scales, as shown below.

	Pay-Per-Click Strategist	Paid Search Specialist
Average salary	$56,086	$62,694
Salary range	Between $31,000 And $100,000	Between $41,000 And $94,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	ChannelAdvisor
Best paying industry	-	Technology

Differences between pay-per-click strategist and paid search specialist education

There are a few differences between a pay-per-click strategist and a paid search specialist in terms of educational background:

	Pay-Per-Click Strategist	Paid Search Specialist
Most common degree	Bachelor's Degree, 100%	Bachelor's Degree, 68%
Most common major	Marketing	Business
Most common college	Brown University	University of Pennsylvania

Pay-per-click strategist vs paid search specialist demographics

Here are the differences between pay-per click strategists' and paid search specialists' demographics:

	Pay-Per-Click Strategist	Paid Search Specialist
Average age	44	44
Gender ratio	Male, 75.0% Female, 25.0%	Male, 30.9% Female, 69.1%
Race ratio	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage	11%	11%

Differences between pay-per-click strategist and paid search specialist duties and responsibilities

Pay-per-click strategist example responsibilities.

Manage and place Facebook advertising for social media promotions.
Establish success metrics and monitor campaign performance to ensure benchmarks are meet and exceed wherever possible facilitate internal optimization brainstorming.
Manage and place Facebook advertising for social media promotions.

Paid search specialist example responsibilities.

Plan, implement, manage and report on Facebook advertising campaigns.
Work with the SEO and Dev teams to optimize the website to accomplish ROI objectives.
Generate all new leads, develop strategies for lead nurturing and improve ROI from all sources.
Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.
Experience working on Wordpress HTML, CSS.
Upload all reports, landing pages and articles into HTML format.

Pay-per-click strategist vs paid search specialist skills

Common pay-per-click strategist skills

Google Adwords, 100%

Common paid search specialist skills

Paid Search, 16%
Digital Marketing, 15%
Google Adwords, 12%
SEM, 7%
Search Campaigns, 6%
PPC, 6%

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Pay-Per-Click Strategist
Pay-Per-Click Strategist vs Paid Search Specialist

Updated January 8, 2025

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