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Pay-per-click strategist vs search engine marketing strategist

The differences between pay-per click strategists and search engine marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a pay-per-click strategist and a search engine marketing strategist. Additionally, a search engine marketing strategist has an average salary of $68,845, which is higher than the $56,086 average annual salary of a pay-per-click strategist.

The top three skills for a pay-per-click strategist include google adwords, and . The most important skills for a search engine marketing strategist are digital marketing, paid search, and campaign performance.

Pay-per-click strategist vs search engine marketing strategist overview

Pay-Per-Click StrategistSearch Engine Marketing Strategist
Yearly salary$56,086$68,845
Hourly rate$26.96$33.10
Growth rate10%19%
Number of jobs14,58878,796
Job satisfaction--
Most common degreeBachelor's Degree, 100%Bachelor's Degree, 85%
Average age4444
Years of experience22

Pay-per-click strategist vs search engine marketing strategist salary

Pay-per click strategists and search engine marketing strategists have different pay scales, as shown below.

Pay-Per-Click StrategistSearch Engine Marketing Strategist
Average salary$56,086$68,845
Salary rangeBetween $31,000 And $100,000Between $51,000 And $92,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between pay-per-click strategist and search engine marketing strategist education

There are a few differences between a pay-per-click strategist and a search engine marketing strategist in terms of educational background:

Pay-Per-Click StrategistSearch Engine Marketing Strategist
Most common degreeBachelor's Degree, 100%Bachelor's Degree, 85%
Most common majorMarketingBusiness
Most common collegeBrown UniversityUniversity of Pennsylvania

Pay-per-click strategist vs search engine marketing strategist demographics

Here are the differences between pay-per click strategists' and search engine marketing strategists' demographics:

Pay-Per-Click StrategistSearch Engine Marketing Strategist
Average age4444
Gender ratioMale, 75.0% Female, 25.0%Male, 67.1% Female, 32.9%
Race ratioBlack or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage11%11%

Differences between pay-per-click strategist and search engine marketing strategist duties and responsibilities

Pay-per-click strategist example responsibilities.

  • Manage and place Facebook advertising for social media promotions.
  • Establish success metrics and monitor campaign performance to ensure benchmarks are meet and exceed wherever possible facilitate internal optimization brainstorming.
  • Manage and place Facebook advertising for social media promotions.

Search engine marketing strategist example responsibilities.

  • Assist in managing CRM efforts focuse on digital acquisition and customer retention.
  • Review optimization KPIs, including unit yields, compressor and pump reliability, corrosion management and energy optimization.
  • Update and edit company website & design PowerPoint multi-media presentations.

Pay-per-click strategist vs search engine marketing strategist skills

Common pay-per-click strategist skills
  • Google Adwords, 100%
Common search engine marketing strategist skills
  • Digital Marketing, 11%
  • Paid Search, 8%
  • Campaign Performance, 8%
  • Search Engine Marketing, 6%
  • SEM, 6%
  • Website Traffic, 6%

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Updated January 8, 2025

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