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The differences between pay-per click strategists and search strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a pay-per-click strategist and a search strategist. Additionally, a search strategist has an average salary of $82,098, which is higher than the $56,086 average annual salary of a pay-per-click strategist.
The top three skills for a pay-per-click strategist include google adwords, and . The most important skills for a search strategist are digital marketing, google analytics, and paid search.
| Pay-Per-Click Strategist | Search Strategist | |
| Yearly salary | $56,086 | $82,098 |
| Hourly rate | $26.96 | $39.47 |
| Growth rate | 10% | 10% |
| Number of jobs | 14,588 | 9,339 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 100% | Bachelor's Degree, 79% |
| Average age | 44 | 44 |
| Years of experience | 2 | 2 |
Pay-per click strategists and search strategists have different pay scales, as shown below.
| Pay-Per-Click Strategist | Search Strategist | |
| Average salary | $56,086 | $82,098 |
| Salary range | Between $31,000 And $100,000 | Between $56,000 And $118,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | |
| Best paying industry | - | Health Care |
There are a few differences between a pay-per-click strategist and a search strategist in terms of educational background:
| Pay-Per-Click Strategist | Search Strategist | |
| Most common degree | Bachelor's Degree, 100% | Bachelor's Degree, 79% |
| Most common major | Marketing | Marketing |
| Most common college | Brown University | Northwestern University |
Here are the differences between pay-per click strategists' and search strategists' demographics:
| Pay-Per-Click Strategist | Search Strategist | |
| Average age | 44 | 44 |
| Gender ratio | Male, 75.0% Female, 25.0% | Male, 76.7% Female, 23.3% |
| Race ratio | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 11% | 11% |