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The differences between promoters and event promoters can be seen in a few details. Each job has different responsibilities and duties. Additionally, an event promoter has an average salary of $39,894, which is higher than the $37,603 average annual salary of a promoter.
The top three skills for a promoter include customer service, facebook and windows. The most important skills for an event promoter are customer service, event logistics, and facebook.
| Promoter | Event Promoter | |
| Yearly salary | $37,603 | $39,894 |
| Hourly rate | $18.08 | $19.18 |
| Growth rate | - | 18% |
| Number of jobs | 12,975 | 13,455 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 75% |
| Average age | 45 | 45 |
| Years of experience | - | - |
Promoters are responsible for the demonstration of the products they offer, highlighting its features and responding to the customers' inquiries and concerns. A promoter should have excellent communication and marketing skills to persuade existing and potential customers to buy the products or services. They must also be able to negotiate well, especially on the pricing and product warranty. Promoters also assist in marketing promotional offers and special discounts, as well as joining in various events for product endorsements. They record transactions accurately, process payments, and request a new batch of stocks as needed.
An event promoter is responsible for supporting the marketing and media department of an organization in planning public programs and events for promotional purposes. Event promoters assist in the development of marketing campaign materials and reaching out to the target audience, sending invitations, and posting on various social media platforms. They also handle the execution of press releases, email invites, and public relations. An event promoter must have excellent communication and organizational skills, especially in preparing expense reports, coordinating with suppliers, and responding to the guests' inquiries and concerns.
Promoters and event promoters have different pay scales, as shown below.
| Promoter | Event Promoter | |
| Average salary | $37,603 | $39,894 |
| Salary range | Between $25,000 And $55,000 | Between $27,000 And $57,000 |
| Highest paying City | San Francisco, CA | El Dorado Hills, CA |
| Highest paying state | New York | California |
| Best paying company | HP | Entravision Communications |
| Best paying industry | Finance | Media |
There are a few differences between a promoter and an event promoter in terms of educational background:
| Promoter | Event Promoter | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between promoters' and event promoters' demographics:
| Promoter | Event Promoter | |
| Average age | 45 | 45 |
| Gender ratio | Male, 43.9% Female, 56.1% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 15.5% Unknown, 7.7% Hispanic or Latino, 20.2% Asian, 5.9% White, 50.5% American Indian and Alaska Native, 0.3% | Black or African American, 16.0% Unknown, 7.5% Hispanic or Latino, 18.8% Asian, 6.4% White, 50.9% American Indian and Alaska Native, 0.3% |
| LGBT Percentage | 7% | 7% |