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Promoter vs event promoter

The differences between promoters and event promoters can be seen in a few details. Each job has different responsibilities and duties. Additionally, an event promoter has an average salary of $39,894, which is higher than the $37,603 average annual salary of a promoter.

The top three skills for a promoter include customer service, facebook and windows. The most important skills for an event promoter are customer service, event logistics, and facebook.

Promoter vs event promoter overview

PromoterEvent Promoter
Yearly salary$37,603$39,894
Hourly rate$18.08$19.18
Growth rate-18%
Number of jobs12,97513,455
Job satisfaction--
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 75%
Average age4545
Years of experience--

What does a promoter do?

Promoters are responsible for the demonstration of the products they offer, highlighting its features and responding to the customers' inquiries and concerns. A promoter should have excellent communication and marketing skills to persuade existing and potential customers to buy the products or services. They must also be able to negotiate well, especially on the pricing and product warranty. Promoters also assist in marketing promotional offers and special discounts, as well as joining in various events for product endorsements. They record transactions accurately, process payments, and request a new batch of stocks as needed.

What does an event promoter do?

An event promoter is responsible for supporting the marketing and media department of an organization in planning public programs and events for promotional purposes. Event promoters assist in the development of marketing campaign materials and reaching out to the target audience, sending invitations, and posting on various social media platforms. They also handle the execution of press releases, email invites, and public relations. An event promoter must have excellent communication and organizational skills, especially in preparing expense reports, coordinating with suppliers, and responding to the guests' inquiries and concerns.

Promoter vs event promoter salary

Promoters and event promoters have different pay scales, as shown below.

PromoterEvent Promoter
Average salary$37,603$39,894
Salary rangeBetween $25,000 And $55,000Between $27,000 And $57,000
Highest paying CitySan Francisco, CAEl Dorado Hills, CA
Highest paying stateNew YorkCalifornia
Best paying companyHPEntravision Communications
Best paying industryFinanceMedia

Differences between promoter and event promoter education

There are a few differences between a promoter and an event promoter in terms of educational background:

PromoterEvent Promoter
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common college--

Promoter vs event promoter demographics

Here are the differences between promoters' and event promoters' demographics:

PromoterEvent Promoter
Average age4545
Gender ratioMale, 43.9% Female, 56.1%Male, 46.0% Female, 54.0%
Race ratioBlack or African American, 15.5% Unknown, 7.7% Hispanic or Latino, 20.2% Asian, 5.9% White, 50.5% American Indian and Alaska Native, 0.3%Black or African American, 16.0% Unknown, 7.5% Hispanic or Latino, 18.8% Asian, 6.4% White, 50.9% American Indian and Alaska Native, 0.3%
LGBT Percentage7%7%

Differences between promoter and event promoter duties and responsibilities

Promoter example responsibilities.

  • Manage the social media every Saturday night recording the event and sharing on Snapchat and Instagram platform.
  • Create a successful gift with purchase promotion that leverage existing inventory, spur online sales and maximize ROI.
  • Manage twitter, assist the production of air commercials and utilize interpersonal skills at promotional events
  • Require regular contact and updates on twitter and Instagram.
  • Research information on DJ's & songwriters to be used by management to post on Facebook for events and promotions.
  • Create Instagram content for the station
  • Show more

Event promoter example responsibilities.

  • Create and manage the content for the company's social media pages on Facebook; create campaigns to increase awareness.
  • Proofread and type classified ads.
  • Promote upcoming shows and events using print products, community presence, and social media, such as Facebook.
  • Work with professional athletes at sponsor events, schedule appearances, autograph sessions, VIP events and photo shoots.
  • Streamline communication process as the main point of contact for premier clients, musical talent and VIP guests including athletes.
  • Assist in areas of interactive marketing, including: SEO, SEM, website design, and social media design.
  • Show more

Promoter vs event promoter skills

Common promoter skills
  • Customer Service, 28%
  • Facebook, 6%
  • Windows, 5%
  • Local Events, 5%
  • Twitter, 5%
  • Photoshop, 4%
Common event promoter skills
  • Customer Service, 42%
  • Event Logistics, 16%
  • Facebook, 3%
  • Promotional Materials, 2%
  • Event Planning, 2%
  • On-Site Promotions, 2%