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Promoter vs event representative

The differences between promoters and event representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an event representative has an average salary of $39,675, which is higher than the $37,603 average annual salary of a promoter.

The top three skills for a promoter include customer service, facebook and windows. The most important skills for an event representative are customer service, giveaways, and product awareness.

Promoter vs event representative overview

PromoterEvent Representative
Yearly salary$37,603$39,675
Hourly rate$18.08$19.07
Growth rate-4%
Number of jobs12,97553,539
Job satisfaction--
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 65%
Average age4545
Years of experience--

What does a promoter do?

Promoters are responsible for the demonstration of the products they offer, highlighting its features and responding to the customers' inquiries and concerns. A promoter should have excellent communication and marketing skills to persuade existing and potential customers to buy the products or services. They must also be able to negotiate well, especially on the pricing and product warranty. Promoters also assist in marketing promotional offers and special discounts, as well as joining in various events for product endorsements. They record transactions accurately, process payments, and request a new batch of stocks as needed.

What does an event representative do?

An event representative organizes and executes special events and marketing campaigns for special guests and clients and assists in the promotion and publicity of these events. They must ensure that all contracts, regulations, and safety details are followed and adhered to. They may also host parties, high-end tournaments, concerts and assist marketing managers in coordinating special events for tourists while exhibiting the utmost professionalism. Representatives have excellent customer service and provide feedback and solutions to management to improve sales results.

Promoter vs event representative salary

Promoters and event representatives have different pay scales, as shown below.

PromoterEvent Representative
Average salary$37,603$39,675
Salary rangeBetween $25,000 And $55,000Between $26,000 And $59,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateNew YorkArizona
Best paying companyHPVirginia Eye Institute
Best paying industryFinanceProfessional

Differences between promoter and event representative education

There are a few differences between a promoter and an event representative in terms of educational background:

PromoterEvent Representative
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 65%
Most common majorBusinessBusiness
Most common college--

Promoter vs event representative demographics

Here are the differences between promoters' and event representatives' demographics:

PromoterEvent Representative
Average age4545
Gender ratioMale, 43.9% Female, 56.1%Male, 47.3% Female, 52.7%
Race ratioBlack or African American, 15.5% Unknown, 7.7% Hispanic or Latino, 20.2% Asian, 5.9% White, 50.5% American Indian and Alaska Native, 0.3%Black or African American, 16.0% Unknown, 7.5% Hispanic or Latino, 17.5% Asian, 6.6% White, 52.1% American Indian and Alaska Native, 0.3%
LGBT Percentage7%7%

Differences between promoter and event representative duties and responsibilities

Promoter example responsibilities.

  • Manage the social media every Saturday night recording the event and sharing on Snapchat and Instagram platform.
  • Create a successful gift with purchase promotion that leverage existing inventory, spur online sales and maximize ROI.
  • Manage twitter, assist the production of air commercials and utilize interpersonal skills at promotional events
  • Require regular contact and updates on twitter and Instagram.
  • Research information on DJ's & songwriters to be used by management to post on Facebook for events and promotions.
  • Create Instagram content for the station
  • Show more

Event representative example responsibilities.

  • Manage all POS, features, team sports, leagues and all other event activation for retail restaurants and bars.
  • Organize in house deliveries, client and VIP amenities, introduction letters/thank you letters and transportation transfers.
  • Work with promotional partners (radio, television, newspaper and social media) to coordinate ticket distribution and merchandise giveaways.
  • Plan and execute tradeshow exhibit of 20,000 sf and an additional 2,400 sf of executive meeting room space with VIP lounge.
  • Verify medicaid waive eligibility for non-emergency transportation.
  • Verify medicaid waive eligibility for non-emergency transportation.

Promoter vs event representative skills

Common promoter skills
  • Customer Service, 28%
  • Facebook, 6%
  • Windows, 5%
  • Local Events, 5%
  • Twitter, 5%
  • Photoshop, 4%
Common event representative skills
  • Customer Service, 30%
  • Giveaways, 9%
  • Product Awareness, 8%
  • VIP, 6%
  • Brand Awareness, 6%
  • Excellent Guest, 5%