Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between promoters and product demonstrators can be seen in a few details. Each job has different responsibilities and duties. Additionally, a promoter has an average salary of $37,603, which is higher than the $28,147 average annual salary of a product demonstrator.
The top three skills for a promoter include customer service, facebook and windows. The most important skills for a product demonstrator are food safety, brand awareness, and customer service.
| Promoter | Product Demonstrator | |
| Yearly salary | $37,603 | $28,147 |
| Hourly rate | $18.08 | $13.53 |
| Growth rate | - | 4% |
| Number of jobs | 12,975 | 195,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 38% |
| Average age | 45 | 45 |
| Years of experience | - | - |
Promoters are responsible for the demonstration of the products they offer, highlighting its features and responding to the customers' inquiries and concerns. A promoter should have excellent communication and marketing skills to persuade existing and potential customers to buy the products or services. They must also be able to negotiate well, especially on the pricing and product warranty. Promoters also assist in marketing promotional offers and special discounts, as well as joining in various events for product endorsements. They record transactions accurately, process payments, and request a new batch of stocks as needed.
A product demonstrator, or sometimes known as a brand ambassador, is an individual who is an expert in using a sample product to highlight its greatness and make it appealing to buyers. Product demonstrators must speak in front of many people to generate excitement about a product and provide a complete idea of a product's functionality. They are required to participate in marketing events and converse with a variety of people about the product or service they are selling. Product demonstrators must also communicate with the store management to organize a schedule for a product demonstration.
Promoters and product demonstrators have different pay scales, as shown below.
| Promoter | Product Demonstrator | |
| Average salary | $37,603 | $28,147 |
| Salary range | Between $25,000 And $55,000 | Between $24,000 And $31,000 |
| Highest paying City | San Francisco, CA | Richmond, CA |
| Highest paying state | New York | New Mexico |
| Best paying company | HP | Johnson Controls |
| Best paying industry | Finance | Retail |
There are a few differences between a promoter and a product demonstrator in terms of educational background:
| Promoter | Product Demonstrator | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 38% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between promoters' and product demonstrators' demographics:
| Promoter | Product Demonstrator | |
| Average age | 45 | 45 |
| Gender ratio | Male, 43.9% Female, 56.1% | Male, 34.0% Female, 66.0% |
| Race ratio | Black or African American, 15.5% Unknown, 7.7% Hispanic or Latino, 20.2% Asian, 5.9% White, 50.5% American Indian and Alaska Native, 0.3% | Black or African American, 15.8% Unknown, 7.8% Hispanic or Latino, 16.5% Asian, 7.0% White, 52.5% American Indian and Alaska Native, 0.3% |
| LGBT Percentage | 7% | 7% |