Promotions director vs ad setter

The differences between promotions directors and ad setters can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a promotions director, becoming an ad setter takes usually requires 2-4 years. Additionally, a promotions director has an average salary of $90,074, which is higher than the $51,167 average annual salary of an ad setter.

The top three skills for a promotions director include photoshop, giveaways and radio station. The most important skills for an ad setter are customer service, , and .

Promotions director vs ad setter overview

	Promotions Director	Ad Setter
Yearly salary	$90,074	$51,167
Hourly rate	$43.30	$24.60
Growth rate	10%	3%
Number of jobs	8,812	2,016
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	High School Diploma, 38%
Average age	39	48
Years of experience	6	4

Promotions director vs ad setter salary

Promotions directors and ad setters have different pay scales, as shown below.

	Promotions Director	Ad Setter
Average salary	$90,074	$51,167
Salary range	Between $56,000 And $143,000	Between $24,000 And $104,000
Highest paying City	Redwood City, CA	-
Highest paying state	Nevada	-
Best paying company	Bonneville International	-
Best paying industry	Media	-

Differences between promotions director and ad setter education

There are a few differences between a promotions director and an ad setter in terms of educational background:

	Promotions Director	Ad Setter
Most common degree	Bachelor's Degree, 78%	High School Diploma, 38%
Most common major	Communication	Business
Most common college	Northwestern University	University of Southern California

Promotions director vs ad setter demographics

Here are the differences between promotions directors' and ad setters' demographics:

	Promotions Director	Ad Setter
Average age	39	48
Gender ratio	Male, 46.0% Female, 54.0%	Male, 19.6% Female, 80.4%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.1% Asian, 7.6% White, 71.8% American Indian and Alaska Native, 0.4%	Black or African American, 8.4% Unknown, 3.2% Hispanic or Latino, 14.8% Asian, 6.5% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage	10%	13%

Differences between promotions director and ad setter duties and responsibilities

Promotions director example responsibilities.

Create and execute special events, manage DJ public appearances and the prize giveaway process for this leading adult contemporary station.
Execute promotional radio campaigns, create advertisements, manage social media accounts, coordinate DJ events and design innovative graphics.
Negotiate competitive pricing for station promotional materials and listener giveaways to maintain financial stability and increase ratings.
Increase Facebook fans from approx.
Record liners, promos, and sweepers, as well as host a bi-weekly music show.
Post videos to YouTube for clients and then a link to the video on their Facebook page.

Ad setter example responsibilities.

Import & export EPS & PDF files into software.
Do in store merchandising of IRC's, tearpads, freezer clings, etc.
Coordinate product photography and design of all grocery circulars from several states.
Used lasers, levels and other measuring devices to set and check grades for construction.

Promotions director vs ad setter skills

Common promotions director skills

Photoshop, 7%
Giveaways, 6%
Radio Station, 6%
On-Air Promotions, 6%
FM, 6%
Promotional Materials, 6%

Common ad setter skills

Customer Service, 100%

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Updated January 8, 2025

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