Promotions director vs director, product marketing

The differences between promotions directors and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a promotions director, becoming a director, product marketing takes usually requires 8-10 years. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $90,074 average annual salary of a promotions director.

The top three skills for a promotions director include photoshop, giveaways and radio station. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Promotions director vs director, product marketing overview

	Promotions Director	Director, Product Marketing
Yearly salary	$90,074	$141,699
Hourly rate	$43.30	$68.12
Growth rate	10%	10%
Number of jobs	8,812	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	6	10

What does a promotions director do?

Promotions Directors have many skills and requirements, starting with a bachelor's or master's degree in business administration with classes in marketing, economics, business accounting, statistics, math, computer technology, and communications. Averaging at an annual salary of $42K, this career choice requires interaction across multiple departments to create promotional programs and events.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Promotions director vs director, product marketing salary

Promotions directors and directors, product marketing have different pay scales, as shown below.

	Promotions Director	Director, Product Marketing
Average salary	$90,074	$141,699
Salary range	Between $56,000 And $143,000	Between $97,000 And $205,000
Highest paying City	Redwood City, CA	San Francisco, CA
Highest paying state	Nevada	California
Best paying company	Bonneville International	Meta
Best paying industry	Media	Technology

Differences between promotions director and director, product marketing education

There are a few differences between a promotions director and a director, product marketing in terms of educational background:

	Promotions Director	Director, Product Marketing
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Most common major	Communication	Business
Most common college	Northwestern University	University of Georgia

Promotions director vs director, product marketing demographics

Here are the differences between promotions directors' and directors, product marketing' demographics:

	Promotions Director	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 46.0% Female, 54.0%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.1% Asian, 7.6% White, 71.8% American Indian and Alaska Native, 0.4%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between promotions director and director, product marketing duties and responsibilities

Promotions director example responsibilities.

Create and execute special events, manage DJ public appearances and the prize giveaway process for this leading adult contemporary station.
Execute promotional radio campaigns, create advertisements, manage social media accounts, coordinate DJ events and design innovative graphics.
Negotiate competitive pricing for station promotional materials and listener giveaways to maintain financial stability and increase ratings.
Increase Facebook fans from approx.
Record liners, promos, and sweepers, as well as host a bi-weekly music show.
Post videos to YouTube for clients and then a link to the video on their Facebook page.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Promotions director vs director, product marketing skills

Common promotions director skills

Photoshop, 7%
Giveaways, 6%
Radio Station, 6%
On-Air Promotions, 6%
FM, 6%
Promotional Materials, 6%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

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Promotions Director
Promotions Director vs Director, Product Marketing

Updated January 8, 2025

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