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The differences between publishers and advertising managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a publisher, becoming an advertising manager takes usually requires 4-6 years. Additionally, an advertising manager has an average salary of $93,050, which is higher than the $71,539 average annual salary of a publisher.
The top three skills for a publisher include press releases, customer satisfaction and strategic thinking. The most important skills for an advertising manager are digital marketing, marketing campaigns, and SEO.
| Publisher | Advertising Manager | |
| Yearly salary | $71,539 | $93,050 |
| Hourly rate | $34.39 | $44.74 |
| Growth rate | -5% | 10% |
| Number of jobs | 10,303 | 43,083 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Average age | 44 | 39 |
| Years of experience | 4 | 6 |
A publisher manages the design, editing, and production process with the help of proofreaders, printers, and editors. Publishers make schedules for every stage of the process and work backward from the planned date for publication. They distribute promotional catalogs to libraries and booksellers. They set the commercial and editorial direction for businesses publishing newspapers, digital content, magazines, and books. It is their duty to make decisions on the markets that their firms will serve as well as the type of content that they will give to their audience.
Advertising managers are executive professionals who work closely with the advertising team to create and implement advertising media to create effective promotional and advertising campaigns for an organization. Advertising managers are required to negotiate advertising contracts for various advertising campaigns such as print media, online ads, radio, or television. They must identify new strategies so that they can maximize brand visibility. Advertising managers must also monitor the results of their advertising campaigns to determine their effectiveness and cost-benefit ratio.
Publishers and advertising managers have different pay scales, as shown below.
| Publisher | Advertising Manager | |
| Average salary | $71,539 | $93,050 |
| Salary range | Between $42,000 And $120,000 | Between $61,000 And $141,000 |
| Highest paying City | Stamford, CT | Burlingame, CA |
| Highest paying state | Connecticut | Nevada |
| Best paying company | Microsoft | Apple |
| Best paying industry | Telecommunication | Finance |
There are a few differences between a publisher and an advertising manager in terms of educational background:
| Publisher | Advertising Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between publishers' and advertising managers' demographics:
| Publisher | Advertising Manager | |
| Average age | 44 | 39 |
| Gender ratio | Male, 55.7% Female, 44.3% | Male, 43.4% Female, 56.6% |
| Race ratio | Black or African American, 3.5% Unknown, 4.6% Hispanic or Latino, 7.9% Asian, 7.1% White, 76.6% American Indian and Alaska Native, 0.3% | Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 12% | 10% |