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SW Group, LLC company history timeline

2000

Earnings were about $600 million on revenues of $5.6 billion in 2000.

2000: SWABIZ corporate booking tool is introduced.

2001

In 2001, Southwest took legal action to prevent the Orbitz online booking site from displaying its fares.

2003

Southwest allowed the A&E Television Network to film a reality show on its planes beginning in 2003.

2004

Southwest entered the Philadelphia market in May 2004, mounting a robust challenge to a US Airways stronghold.

SWA entered its first codeshare agreement with the much smaller ATA Airlines in December 2004.

Jim Parker retired as CEO in 2004 following contentious contract negotiations with the flight attendants' and mechanics' unions.

The company's cargo business, from freight carried in its planes' belly holds, was small but growing, with $117 million in 2004.

Revenues continued to increase at a 10 percent clip, reaching $6.5 billion in 2004.

2005

New service from Love Field to Saint Louis, Missouri andKansas City, Missouri quickly started in December 2005.

In the summer of 2005, Oil Price Information Service (OPIS) acquired Axxis.

Moving into 2005, Southwest was facing many familiar challenges: rising oil prices, intense competition, cumbersome regulations.

2005: SWA enters first ever codeshare arrangement, with ATA Airlines.

2006

At a June 15, 2006 joint press conference held by the city of Dallas, the city of Ft.

Southwest started selling tickets under the new law on October 19, 2006.

2007

As of June 2007, 69 percent of Southwest passengers checked in for their flights online or at a kiosk.

2008

In 2008 Barrett was replaced as president by Gary Kelly.

2011

On December 13, 2011, Southwest placed a firm order for 150 Boeing 737 MAX aircraft, becoming the launch customer for the type.

2012

On May 30, 2012 Houston’s city council approved Southwest’s request for international flights from Hobby.

2013

It took the first step on January 26, 2013 by launching shared itineraries in five markets.

2015

Construction at Hobby is expected to take two years, with international flights likely beginning in 2015.

2017

First delivery is expected in 2017.

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Founded
1999
Company founded
Headquarters
New York, NY
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SW Group, LLC history FAQs

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