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Marketing and research associate salary
Average marketing and research associate salary
$56,357
Understanding the Marketing and Research Associate Salary
The average salary for a Marketing and Research Associate is approximately $56,357 annually, translating to about $27 per hour. Salaries can vary significantly based on factors such as experience, location, and the specific industry. Entry-level positions often start lower, while seasoned professionals can command higher wages.
Salary by Experience Level
Professionals with 1-4 years of experience typically earn around $50,000, while those with 5-9 years may see their earnings rise to approximately $65,000. This upward trend continues for those with over a decade of experience, who can earn over $75,000 annually.
Regional Salary Differences
Geographic location significantly impacts salary potential. For instance, marketing associates in major metropolitan areas often earn higher salaries due to the cost of living and demand for skilled professionals. Cities such as San Francisco, New York City, and Los Angeles offer some of the highest compensation packages.
Career Opportunities
With the rise of digital marketing, the demand for Marketing and Research Associates is expected to grow. Those interested in pursuing this career should explore opportunities in various sectors, including technology, healthcare, and finance, to maximize their earning potential.
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Where can a Marketing And Research Associate earn more?
Marketing and research associate salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level marketing and research associate | $35,400 | $17.00 |
| Mid-level marketing and research associate | $59,700 | $28.71 |
| Senior-level marketing and research associate | $97,800 | $47.02 |
Average marketing and research associate salary by state
The highest-paying states for marketing and research associates are Washington, New Jersey, and Delaware. The lowest average marketing and research associate salary states are Alabama, Nebraska, and Louisiana.
- State view
- County view
Highest paying states for marketing and research associates
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Delaware | $75,775 | $36.43 |
| 2 | New Jersey | $82,914 | $39.86 |
| 3 | New Hampshire | $62,483 | $30.04 |
| 4 | North Carolina | $66,085 | $31.77 |
| 5 | Minnesota | $62,177 | $29.89 |
| 6 | Rhode Island | $59,328 | $28.52 |
| 7 | Washington | $92,035 | $44.25 |
| 8 | Connecticut | $60,315 | $29.00 |
| 9 | Pennsylvania | $57,659 | $27.72 |
| 10 | New York | $72,043 | $34.64 |
| 11 | Maine | $58,373 | $28.06 |
| 12 | Ohio | $59,113 | $28.42 |
| 13 | Virginia | $60,442 | $29.06 |
| 14 | Arkansas | $59,939 | $28.82 |
| 15 | Idaho | $60,467 | $29.07 |
| 16 | Maryland | $68,800 | $33.08 |
| 17 | Texas | $57,041 | $27.42 |
| 18 | Colorado | $57,986 | $27.88 |
| 19 | Oregon | $57,922 | $27.85 |
| 20 | Wisconsin | $57,776 | $27.78 |
| 21 | Massachusetts | $64,435 | $30.98 |
| 22 | South Dakota | $51,969 | $24.99 |
| 23 | Illinois | $57,296 | $27.55 |
| 24 | Michigan | $53,923 | $25.92 |
| 25 | Tennessee | $52,032 | $25.02 |
| 26 | Nevada | $55,410 | $26.64 |
| 27 | Montana | $55,543 | $26.70 |
| 28 | California | $55,136 | $26.51 |
| 29 | District of Columbia | $62,237 | $29.92 |
| 30 | Florida | $53,922 | $25.92 |
| 31 | Arizona | $52,782 | $25.38 |
| 32 | Alaska | $58,215 | $27.99 |
| 33 | North Dakota | $51,011 | $24.52 |
| 34 | Hawaii | $46,324 | $22.27 |
| 35 | Georgia | $52,371 | $25.18 |
| 36 | Wyoming | $48,360 | $23.25 |
| 37 | New Mexico | $50,699 | $24.37 |
| 38 | Utah | $50,792 | $24.42 |
| 39 | Missouri | $50,039 | $24.06 |
| 40 | Iowa | $50,746 | $24.40 |
| 41 | Vermont | $42,348 | $20.36 |
| 42 | Oklahoma | $49,971 | $24.02 |
| 43 | Nebraska | $44,861 | $21.57 |
| 44 | West Virginia | $47,177 | $22.68 |
| 45 | Indiana | $48,082 | $23.12 |
| 46 | South Carolina | $49,030 | $23.57 |
| 47 | Kentucky | $46,617 | $22.41 |
| 48 | Kansas | $42,689 | $20.52 |
| 49 | Alabama | $45,265 | $21.76 |
| 50 | Louisiana | $43,943 | $21.13 |
| 51 | Mississippi | $37,798 | $18.17 |
Highest paying cities for marketing and research associates
The highest-paying cities for marketing and research associates are White Plains, NY, Tarrytown, NY, and New York, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | White Plains, NY | $72,351 | $34.78 |
| 2 | Tarrytown, NY | $72,340 | $34.78 |
| 3 | New York, NY | $72,089 | $34.66 |
| 4 | Charlottesville, VA | $59,990 | $28.84 |
| 5 | Philadelphia, PA | $57,999 | $27.88 |
| 6 | Los Angeles, CA | $53,020 | $25.49 |
| 7 | San Diego, CA | $52,099 | $25.05 |
Marketing and research associate salary details
A marketing and research associate's salary ranges from $35,000 a year at the 10th percentile to $90,000 at the 90th percentile.
What is a marketing and research associate's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $90,000 | $7,500 | $43 |
| 75th Percentile | $72,000 | $6,000 | $35 |
| Average | $56,357 | $4,696 | $27 |
| 25th Percentile | $44,000 | $3,667 | $21 |
| 10th Percentile | $35,000 | $2,917 | $17 |
Highest paying marketing and research associate jobs
The highest paying types of marketing and research associates are research leader, senior marketing analyst, and marketing executive.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Sales And Marketing Internship | $42,269 | $3,522 | $20.32 | 142,820 |
| Research Leader | $107,345 | $8,945 | $51.61 | 77,051 |
| Research Analyst | $70,232 | $5,853 | $33.77 | 81,374 |
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Marketing Consultant | $70,593 | $5,883 | $33.94 | 88,935 |
| Data Research Analyst | $57,865 | $4,822 | $27.82 | 135,144 |
Top companies hiring marketing and research associates now:
Which companies pay marketing and research associates the most?
Marketing and research associate salaries at JPMorgan Chase & Co. and Integral Ad Science are the highest-paying according to our most recent salary estimates. In addition, the average marketing and research associate salary at companies like *n/a* and University of Virginia are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | JPMorgan Chase & Co. | $109,572 | $52.68 |
| 2 | Integral Ad Science | $60,970 | $29.31 |
| 3 | *n/a* | $55,848 | $26.85 |
| 4 | University of Virginia | $52,439 | $25.21 |
| 5 | Barnes & Noble | $32,808 | $15.77 |
Wage gap by gender, race and education
Marketing And Research Associate salary by industry
The average marketing and research associate salary varies across industries:
- The average marketing and research associate salary in the retail industry is $62,697, the highest of any industry.
- The average marketing and research associate salary in the finance industry is $62,047.
- Marketing and research associates in the media industry earn an average salary of $55,559, the lowest of any industry.
Highest paying industries for marketing and research associates
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Retail | $62,697 | $30.14 |
| 2 | Professional | $62,047 | $29.83 |
| 3 | Technology | $59,282 | $28.50 |
| 4 | Manufacturing | $58,734 | $28.24 |
| 5 | Utilities | $57,128 | $27.47 |
| 6 | Health Care | $56,607 | $27.21 |
| 7 | Media | $55,559 | $26.71 |
High paying marketing and research associate jobs
Marketing and research associate salary trends
The average marketing and research associate salary has risen by $4,761 over the last ten years. In 2014, the average marketing and research associate earned $51,596 annually, but today, they earn $56,357 a year. That works out to a 5% change in pay for marketing and research associates over the last decade.
Compare marketing and research associate salaries for cities or states with the national average over time.
Average marketing and research associate salary over time
Compare marketing and research associate salaries for individual cities or states with the national average.
Marketing and research associate salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $56,400 | $27.09 | +3.1% |
| 2024 | $54,600 | $26.26 | +1.1% |
| 2023 | $54,100 | $25.99 | -0.2% |
| 2022 | $54,100 | $26.03 | +1.1% |
| 2021 | $53,600 | $25.76 | +0.7% |
Recently added marketing and research associate salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Land O Lakes | Marketing Research Associate | Arden Hills, MN | 06/27/2025 | $59,840 |
| Morgan Stanley | Marketing Associate, Marketing Research and Insights | New York, NY | 06/24/2025 | $85,000 |
| Villanova University | VSB Research Associate-Marketing | Kane, PA | 03/06/2025 | $31,305 |
| Brevium, Inc. | Sales and Marketing Research Associate American | Mission, KS | 09/26/2024 | $31,305 |
| Nexus HR Services | Marketing Research Associate | Sacramento, CA | 09/09/2024 | $48,001 |
| Integral | Marketing Research Associate | New York, NY | 05/29/2024 | $46,200 |
| Quilt Ai LLC | Marketing and Research Associate | Boston, MA | 12/18/2023 | $85,488 |
| Quilt Ai LLC | Marketing and Research Associate | Boston, MA | 12/18/2023 | $85,488 |
| Quilt Ai LLC | Marketing and Research Associate | Boston, MA | 12/18/2023 | $85,488 |
| Quilt Ai LLC | Marketing and Research Associate | Boston, MA | 12/14/2023 | $85,488 |
Marketing and research associate salary FAQs
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