Search advertising strategist vs director of online marketing strategy & performance

Differences between search advertising strategist and director of online marketing strategy & performance duties and responsibilities

Search advertising strategist example responsibilities.

• Manage company website and content population using WordPress.
• Coordinate, build, and launch ppc accounts from onset base on discuss client strategies and goals.
• Analyze key PPC metrics including click-through ratio, quality scores, ad ranking, cost per conversion, and other measurements.
• Establish success metrics and monitor campaign performance to ensure benchmarks are meet and exceed wherever possible facilitate internal optimization brainstorming.
• Research, examination/underwriting and preparation of final title policies.

Director of online marketing strategy & performance example responsibilities.

• Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
• Establish high volume relationships with CPA affiliate networks and CPC advertisers.
• Work diligently on optimizing various media paid placements and promotional campaigns to ensure highest ROI for advertisers.
• Lead strategic planning, demand generation nurturing initiatives, and facilitate tactical implementations with focus on elevating marketing ROI.
• Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
• Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.