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The differences between search advertising strategists and internet marketers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a search advertising strategist and an internet marketer. Additionally, a search advertising strategist has an average salary of $55,444, which is higher than the $52,919 average annual salary of an internet marketer.
The top three skills for a search advertising strategist include digital marketing, SEM and paid search. The most important skills for an internet marketer are website traffic, search engine optimization, and keyword research.
| Search Advertising Strategist | Internet Marketer | |
| Yearly salary | $55,444 | $52,919 |
| Hourly rate | $26.66 | $25.44 |
| Growth rate | 10% | 10% |
| Number of jobs | 12,873 | 7,327 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 62% |
| Average age | 44 | 44 |
| Years of experience | 2 | 2 |
Search advertising strategists and internet marketers have different pay scales, as shown below.
| Search Advertising Strategist | Internet Marketer | |
| Average salary | $55,444 | $52,919 |
| Salary range | Between $44,000 And $69,000 | Between $28,000 And $97,000 |
| Highest paying City | - | - |
| Highest paying state | - | - |
| Best paying company | - | - |
| Best paying industry | - | - |
There are a few differences between a search advertising strategist and an internet marketer in terms of educational background:
| Search Advertising Strategist | Internet Marketer | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 62% |
| Most common major | Marketing | Business |
| Most common college | Northwestern University | University of Pennsylvania |
Here are the differences between search advertising strategists' and internet marketers' demographics:
| Search Advertising Strategist | Internet Marketer | |
| Average age | 44 | 44 |
| Gender ratio | Male, 59.1% Female, 40.9% | Male, 63.2% Female, 36.8% |
| Race ratio | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 11% | 11% |