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Search engine evaluator vs director, search marketing strategies

The differences between search engine evaluators and directors, search marketing strategies can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a search engine evaluator and a director, search marketing strategies. Additionally, a director, search marketing strategies has an average salary of $112,940, which is higher than the $106,930 average annual salary of a search engine evaluator.

The top three skills for a search engine evaluator include data entry, search engine results and web pages. The most important skills for a director, search marketing strategies are digital marketing, paid search, and SEM.

Search engine evaluator vs director, search marketing strategies overview

Search Engine EvaluatorDirector, Search Marketing Strategies
Yearly salary$106,930$112,940
Hourly rate$51.41$54.30
Growth rate10%10%
Number of jobs3,38574,336
Job satisfaction3-
Most common degreeBachelor's Degree, 58%Bachelor's Degree, 74%
Average age4444
Years of experience22

Search engine evaluator vs director, search marketing strategies salary

Search engine evaluators and directors, search marketing strategies have different pay scales, as shown below.

Search Engine EvaluatorDirector, Search Marketing Strategies
Average salary$106,930$112,940
Salary rangeBetween $70,000 And $162,000Between $71,000 And $177,000
Highest paying CitySan Francisco, CA-
Highest paying stateAlabama-
Best paying companyJCPenney-
Best paying industryProfessional-

Differences between search engine evaluator and director, search marketing strategies education

There are a few differences between a search engine evaluator and a director, search marketing strategies in terms of educational background:

Search Engine EvaluatorDirector, Search Marketing Strategies
Most common degreeBachelor's Degree, 58%Bachelor's Degree, 74%
Most common majorBusinessBusiness
Most common collegeStanford UniversitySUNY at Binghamton

Search engine evaluator vs director, search marketing strategies demographics

Here are the differences between search engine evaluators' and directors, search marketing strategies' demographics:

Search Engine EvaluatorDirector, Search Marketing Strategies
Average age4444
Gender ratioMale, 52.0% Female, 48.0%Male, 80.6% Female, 19.4%
Race ratioBlack or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage11%11%

Differences between search engine evaluator and director, search marketing strategies duties and responsibilities

Search engine evaluator example responsibilities.

  • Manage SEO and SEM campaigns, tracking, and split testing strategically and using proprietary tools.
  • Look at SEO from a third party perspective.
  • Assure quality for YouTube videos, results and suggest videos.
  • Contract complete with specializations in side by side quality analyzing and url queries.
  • Determine the utility and quality of YouTube videos, specify by a particular query.
  • Founded a PPC marketing business using affiliate arbitrage with revenues exceeding [] per year.
  • Show more

Director, search marketing strategies example responsibilities.

  • Develop SEM strategies in order to generate high quality leads for clients.
  • Plan, set strategy, manage, and optimize PPC campaigns on Facebook.
  • Conceptualize and manage introduction of Eloqua progressive profiling form and DemandBase analytics API to website.
  • Track and analyze data to demonstrate success and ROI.
  • Analyze PPC issues and opportunities, and provide and implement changes to drive campaign sales.
  • Develop cross location standardization processes and in house data analytic tools improving efficiency and ROI growth.
  • Show more

Search engine evaluator vs director, search marketing strategies skills

Common search engine evaluator skills
  • Data Entry, 65%
  • Search Engine Results, 19%
  • Web Pages, 4%
  • Search Engine, 3%
  • Query Results, 2%
  • Comparative Analysis, 2%
Common director, search marketing strategies skills
  • Digital Marketing, 15%
  • Paid Search, 14%
  • SEM, 13%
  • PPC, 9%
  • ROI, 7%
  • Search Engine Marketing, 6%

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