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The differences between search engine evaluators and paid search specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a search engine evaluator and a paid search specialist. Additionally, a search engine evaluator has an average salary of $106,930, which is higher than the $62,694 average annual salary of a paid search specialist.
The top three skills for a search engine evaluator include data entry, search engine results and web pages. The most important skills for a paid search specialist are paid search, digital marketing, and google adwords.
| Search Engine Evaluator | Paid Search Specialist | |
| Yearly salary | $106,930 | $62,694 |
| Hourly rate | $51.41 | $30.14 |
| Growth rate | 10% | 19% |
| Number of jobs | 3,385 | 2,011 |
| Job satisfaction | 3 | 4 |
| Most common degree | Bachelor's Degree, 58% | Bachelor's Degree, 68% |
| Average age | 44 | 44 |
| Years of experience | 2 | 2 |
A search engine evaluator specializes in optimizing web search results, ensuring relevance and reliability. Most evaluators are freelancers working at home, while some are in a company setting. Typically, their responsibilities revolve around performing research and understanding the nature of questions, reviewing websites to identify which platforms offer the best and most relevant results, and analyzing extensive data. Furthermore, as a search engine evaluator, it is essential to produce progress reports and maintain an accurate database.
Paid search specialists or PPC specialists mainly manage internet pay-per-click advertising campaigns. The specialists conduct research, decide on purchases, analyze results, and alter the course for optimization. They oversee the strategy, implementation, SEO, design, and analysis of advertising campaigns' performance. Their responsibilities include the determination of trends of insights and trends for maximum return of investment in the paid search campaigns. Knowledge in internet marketing, marketing strategy, and SEO is necessary for this job.
Search engine evaluators and paid search specialists have different pay scales, as shown below.
| Search Engine Evaluator | Paid Search Specialist | |
| Average salary | $106,930 | $62,694 |
| Salary range | Between $70,000 And $162,000 | Between $41,000 And $94,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Alabama | California |
| Best paying company | JCPenney | ChannelAdvisor |
| Best paying industry | Professional | Technology |
There are a few differences between a search engine evaluator and a paid search specialist in terms of educational background:
| Search Engine Evaluator | Paid Search Specialist | |
| Most common degree | Bachelor's Degree, 58% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | Stanford University | University of Pennsylvania |
Here are the differences between search engine evaluators' and paid search specialists' demographics:
| Search Engine Evaluator | Paid Search Specialist | |
| Average age | 44 | 44 |
| Gender ratio | Male, 52.0% Female, 48.0% | Male, 30.9% Female, 69.1% |
| Race ratio | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 11% | 11% |