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The differences between search engine evaluators and search advertising strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a search engine evaluator and a search advertising strategist. Additionally, a search engine evaluator has an average salary of $106,930, which is higher than the $55,444 average annual salary of a search advertising strategist.
The top three skills for a search engine evaluator include data entry, search engine results and web pages. The most important skills for a search advertising strategist are digital marketing, SEM, and paid search.
| Search Engine Evaluator | Search Advertising Strategist | |
| Yearly salary | $106,930 | $55,444 |
| Hourly rate | $51.41 | $26.66 |
| Growth rate | 10% | 10% |
| Number of jobs | 3,385 | 12,873 |
| Job satisfaction | 3 | - |
| Most common degree | Bachelor's Degree, 58% | Bachelor's Degree, 82% |
| Average age | 44 | 44 |
| Years of experience | 2 | 2 |
Search engine evaluators and search advertising strategists have different pay scales, as shown below.
| Search Engine Evaluator | Search Advertising Strategist | |
| Average salary | $106,930 | $55,444 |
| Salary range | Between $70,000 And $162,000 | Between $44,000 And $69,000 |
| Highest paying City | San Francisco, CA | - |
| Highest paying state | Alabama | - |
| Best paying company | JCPenney | - |
| Best paying industry | Professional | - |
There are a few differences between a search engine evaluator and a search advertising strategist in terms of educational background:
| Search Engine Evaluator | Search Advertising Strategist | |
| Most common degree | Bachelor's Degree, 58% | Bachelor's Degree, 82% |
| Most common major | Business | Marketing |
| Most common college | Stanford University | Northwestern University |
Here are the differences between search engine evaluators' and search advertising strategists' demographics:
| Search Engine Evaluator | Search Advertising Strategist | |
| Average age | 44 | 44 |
| Gender ratio | Male, 52.0% Female, 48.0% | Male, 59.1% Female, 40.9% |
| Race ratio | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 11% | 11% |