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The differences between search engine evaluators and search strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a search engine evaluator and a search strategist. Additionally, a search engine evaluator has an average salary of $106,930, which is higher than the $82,098 average annual salary of a search strategist.
The top three skills for a search engine evaluator include data entry, search engine results and web pages. The most important skills for a search strategist are digital marketing, google analytics, and paid search.
| Search Engine Evaluator | Search Strategist | |
| Yearly salary | $106,930 | $82,098 |
| Hourly rate | $51.41 | $39.47 |
| Growth rate | 10% | 10% |
| Number of jobs | 3,385 | 9,339 |
| Job satisfaction | 3 | - |
| Most common degree | Bachelor's Degree, 58% | Bachelor's Degree, 79% |
| Average age | 44 | 44 |
| Years of experience | 2 | 2 |
A search engine evaluator specializes in optimizing web search results, ensuring relevance and reliability. Most evaluators are freelancers working at home, while some are in a company setting. Typically, their responsibilities revolve around performing research and understanding the nature of questions, reviewing websites to identify which platforms offer the best and most relevant results, and analyzing extensive data. Furthermore, as a search engine evaluator, it is essential to produce progress reports and maintain an accurate database.
A search strategist varies depending on institution and roles in their different categories. This is an individual who makes your website or articles to be among the first in line when a customer searches for certain keywords that are related to your organization or a specific product. The duties and responsibilities include developing online marketing strategies and tactics and running simulations and possible outcomes to a strategy to help in revenue forecasting.
Search engine evaluators and search strategists have different pay scales, as shown below.
| Search Engine Evaluator | Search Strategist | |
| Average salary | $106,930 | $82,098 |
| Salary range | Between $70,000 And $162,000 | Between $56,000 And $118,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Alabama | California |
| Best paying company | JCPenney | |
| Best paying industry | Professional | Health Care |
There are a few differences between a search engine evaluator and a search strategist in terms of educational background:
| Search Engine Evaluator | Search Strategist | |
| Most common degree | Bachelor's Degree, 58% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | Stanford University | Northwestern University |
Here are the differences between search engine evaluators' and search strategists' demographics:
| Search Engine Evaluator | Search Strategist | |
| Average age | 44 | 44 |
| Gender ratio | Male, 52.0% Female, 48.0% | Male, 76.7% Female, 23.3% |
| Race ratio | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 11% | 11% |