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The average salary for a Senior Market Research Analyst stands at $88,261 per year, translating to approximately $42 per hour. Salaries can vary significantly based on location, industry, and years of experience.
Senior Market Research Analysts in states like California, New York, and Texas often command higher salaries due to the demand for skilled professionals and the cost of living in these areas.
Industries such as technology, finance, and healthcare tend to offer the most competitive salaries. Professionals in these sectors engage in complex data analysis and strategic decision-making, making their roles critical for company success.
Gaining experience and additional certifications can lead to higher-paying roles and greater responsibilities. Continuous learning in market research methodologies and data analytics can enhance your career trajectory.
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The average senior market research analyst salary in Washington, California, and Delaware are the highest in the U.S. The lowest average senior market research analyst salary states are Nebraska, Louisiana, and Kansas.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New Jersey | $102,898 | $49.47 |
| 2 | California | $104,601 | $50.29 |
| 3 | Delaware | $103,713 | $49.86 |
| 4 | Oregon | $92,196 | $44.33 |
| 5 | Minnesota | $92,463 | $44.45 |
| 6 | Texas | $90,383 | $43.45 |
| 7 | Virginia | $91,428 | $43.96 |
| 8 | District of Columbia | $98,198 | $47.21 |
| 9 | Washington | $119,782 | $57.59 |
| 10 | Tennessee | $86,650 | $41.66 |
| 11 | Arkansas | $92,729 | $44.58 |
| 12 | Michigan | $83,061 | $39.93 |
| 13 | Illinois | $84,912 | $40.82 |
| 14 | Colorado | $85,500 | $41.11 |
| 15 | New York | $93,440 | $44.92 |
| 16 | Idaho | $85,466 | $41.09 |
| 17 | Georgia | $84,385 | $40.57 |
| 18 | Montana | $84,341 | $40.55 |
| 19 | Nevada | $85,757 | $41.23 |
| 20 | Pennsylvania | $78,571 | $37.77 |
| 21 | Maryland | $94,048 | $45.22 |
| 22 | Arizona | $81,346 | $39.11 |
| 23 | South Dakota | $80,538 | $38.72 |
| 24 | New Hampshire | $79,237 | $38.09 |
| 25 | New Mexico | $78,055 | $37.53 |
| 26 | Connecticut | $80,525 | $38.71 |
| 27 | Ohio | $75,729 | $36.41 |
| 28 | North Dakota | $77,453 | $37.24 |
| 29 | Rhode Island | $75,032 | $36.07 |
| 30 | North Carolina | $76,803 | $36.92 |
| 31 | Iowa | $78,399 | $37.69 |
| 32 | Missouri | $75,669 | $36.38 |
| 33 | Maine | $76,668 | $36.86 |
| 34 | Vermont | $72,421 | $34.82 |
| 35 | South Carolina | $78,128 | $37.56 |
| 36 | Utah | $73,605 | $35.39 |
| 37 | Massachusetts | $80,210 | $38.56 |
| 38 | Indiana | $73,392 | $35.28 |
| 39 | Wyoming | $72,687 | $34.95 |
| 40 | Wisconsin | $73,629 | $35.40 |
| 41 | Alaska | $79,198 | $38.08 |
| 42 | Kentucky | $73,326 | $35.25 |
| 43 | Florida | $70,450 | $33.87 |
| 44 | Hawaii | $62,864 | $30.22 |
| 45 | West Virginia | $69,869 | $33.59 |
| 46 | Nebraska | $69,342 | $33.34 |
| 47 | Alabama | $70,816 | $34.05 |
| 48 | Kansas | $65,557 | $31.52 |
| 49 | Louisiana | $67,575 | $32.49 |
| 50 | Oklahoma | $62,439 | $30.02 |
| 51 | Mississippi | $58,400 | $28.08 |
The highest-paying cities for senior market research analysts are Seattle, WA, San Francisco, CA, and West Windsor, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Seattle, WA | $120,400 | $57.88 |
| 2 | San Francisco, CA | $114,223 | $54.91 |
| 3 | West Windsor, NJ | $103,329 | $49.68 |
| 4 | Washington, DC | $98,225 | $47.22 |
| 5 | New York, NY | $93,832 | $45.11 |
| 6 | Beaverton, OR | $92,101 | $44.28 |
| 7 | Arlington, VA | $91,461 | $43.97 |
| 8 | San Antonio, TX | $90,530 | $43.52 |
| 9 | Denver, CO | $85,475 | $41.09 |
| 10 | Chicago, IL | $85,065 | $40.90 |
| 11 | Smyrna, GA | $84,833 | $40.79 |
| 12 | Needham, MA | $80,122 | $38.52 |
| 13 | Drexel Hill, PA | $78,946 | $37.95 |
| 14 | Charlotte, NC | $76,097 | $36.59 |
| 15 | Orlando, FL | $70,784 | $34.03 |
| 16 | Baton Rouge, LA | $67,779 | $32.59 |
| 17 | Urban Honolulu, HI | $62,962 | $30.27 |
A senior market research analyst's salary ranges from $65,000 a year at the 10th percentile to $118,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $118,000 | $9,833 | $57 |
| 75th Percentile | $102,000 | $8,500 | $49 |
| Average | $88,261 | $7,355 | $42 |
| 25th Percentile | $75,000 | $6,250 | $36 |
| 10th Percentile | $65,000 | $5,417 | $31 |
The highest paying types of senior market research analysts are research director, research leader, and senior analyst.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Analyst Sales | $69,093 | $5,758 | $33.22 | 77,023 |
| Analyst | $73,007 | $6,084 | $35.10 | 253,138 |
| Pricing Analyst | $64,168 | $5,347 | $30.85 | 73,462 |
| Research Director | $108,875 | $9,073 | $52.34 | 51,298 |
| Research Leader | $107,345 | $8,945 | $51.61 | 77,051 |
| Product Analyst | $79,316 | $6,610 | $38.13 | 176,369 |
How would you rate the starting salaries for senior market research analysts, as well as the prospects for salary advancement?
Heather Tanner Ph.D.
Associate Professor, The Ohio State University
Top companies hiring senior market research analysts now:
Senior market research analyst salaries at Xoom and BNY Mellon are the highest-paying according to our most recent salary estimates. In addition, the average senior market research analyst salary at companies like Yahoo and CF Industries are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Xoom | $130,333 | $62.66 |
| 2 | BNY Mellon | $122,405 | $58.85 |
| 3 | Yahoo | $120,263 | $57.82 |
| 4 | CF Industries | $112,879 | $54.27 |
| 5 | Synaptics | $109,839 | $52.81 |
| 6 | McAfee | $108,581 | $52.20 |
| 7 | Genentech | $107,823 | $51.84 |
| 8 | Qualcomm | $107,299 | $51.59 |
| 9 | Advanced Bionics | $106,939 | $51.41 |
| 10 | Medtronic | $104,060 | $50.03 |
| 11 | QuintilesIMS | $103,244 | $49.64 |
| 12 | PepsiCo | $102,794 | $49.42 |
| 13 | Indegene | $102,560 | $49.31 |
| 14 | MyWebGrocer | $101,824 | $48.95 |
| 15 | EMC | $100,940 | $48.53 |
| 16 | AbbVie | $100,822 | $48.47 |
| 17 | Gardner Denver | $98,802 | $47.50 |
| 18 | Newegg | $98,511 | $47.36 |
| 19 | ICW Group | $98,056 | $47.14 |
| 20 | Russell Investments | $96,399 | $46.35 |
The average senior market research analyst salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Health Care | $99,531 | $47.85 |
| 2 | Technology | $96,889 | $46.58 |
| 3 | Pharmaceutical | $94,677 | $45.52 |
| 4 | Media | $92,498 | $44.47 |
| 5 | Retail | $88,007 | $42.31 |
| 6 | Professional | $83,287 | $40.04 |
| 7 | Energy | $80,452 | $38.68 |
The average senior market research analyst salary has risen by $7,457 over the last ten years. In 2014, the average senior market research analyst earned $80,804 annually, but today, they earn $88,261 a year. That works out to a 5% change in pay for senior market research analysts over the last decade.
Compare senior market research analyst salaries for cities or states with the national average over time.
Compare senior market research analyst salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $88,300 | $42.43 | +3.1% |
| 2024 | $85,600 | $41.13 | +1.1% |
| 2023 | $84,700 | $40.70 | -0.2% |
| 2022 | $84,800 | $40.77 | +1.1% |
| 2021 | $83,900 | $40.34 | +0.7% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Airline Tariff Publishing Company | Senior Market Research Analyst | Herndon, VA | 06/27/2025 | $93,136 |
| Atpco | Senior Market Research Analyst | Herndon, VA | 06/27/2025 | $93,136 |
| Stagwell Global | Market Research Analyst or SR. Analyst-Future Opportunities | Los Angeles, CA | 06/20/2025 | $60,000 |
| Dish Network Corporation | Senior Analyst, Market Research | Littleton, CO | 06/12/2025 | $72,350 |
| Millennium | Senior Quantitative Researcher-Market Impact | Day, NY | 06/09/2025 | $160,000 |
| Fiducient Advisors | Senior Research Analyst-Private Markets | Washington, DC | 05/28/2025 | $100,000 |
| Fiducient Advisors | Senior Research Analyst-Private Markets | Hartford, CT | 05/28/2025 | $100,000 |
| Teachers Insurance & Annuity Association of America | Taxable Fixed Income Research Senior Analyst-Emerging Markets Debt | Fine, NY | 05/27/2025 | $118,100 |
| Stagwell Global | Market Research Analyst or SR. Analyst | New York, NY | 05/27/2025 | $60,000 |
| Millennium | Senior Quantitative Researcher-Market Impact | Day, NY | 05/25/2025 | $160,000 |
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