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One of the nation’s most influential and transformative health care executives, David Holmberg is helping to shape the future of this fast-evolving industry. As president and chief executive officer of Highmark Health, a $19 billion integrated health and wellness organization that includes one of America’s largest Blue Cross Blue Shield insurers and a growing regional hospital and physician network based in Pittsburgh, PA, he has proactively and regularly engaged with trade associations, regulators, peer organizations, strategic partners, and government entities - both regional and national - to resolve critical health care issues and ensure the equitable treatment of Highmark Health’s patients, policyholders, and business customers. Highmark Health delivered record revenues in 2017 and 2018, as Holmberg implemented a bold transformation strategy designed to lead the change in the health care experience for consumers by providing affordable, accessible, high-quality, community-based medicine and coverage options. Because of Highmark Health’s differentiated position in the industry as a vertically integrated payer-provider, and his own unconventional path to leadership, Holmberg has a unique perspective and insight into the full scope of the health care continuum - from private insurance to government and military insurance to medical, dental, and vision care.

Alan Rudy is a CEO at Good Night Medical.