What is Marketing Collateral?
Marketing collateral refers to a collection of media items that a company will use to support the sales of its products and services. This term was used to describe the catalogs, brochures, and other print media, whereas these days the marketing collateral meaning is also used in digital marketing and has been growing given the platform of blogs and other social media platforms.
How is Marketing Collateral used?
Zippia reviewed thousands of resumes to understand how marketing collateral is used in different jobs. Explore the list of common job responsibilities related to marketing collateral below:
- Created a direct mail strategy targeting specific customer profiles Created all marketing collateral.
- Developed marketing collaterals, product software and third party software.
- Developed product-marketing collateral including brochures, technical specifications and video/multimedia presentations.
- Prepare or edit internal and external product guides and marketing collateral, working with multiple internal departments to ensure on-target positioning.
- Managed outside graphic designer to develop business-to-business marketing collateral designs and drafted individualized copy for more than 20 partner locations.
- Led effort to establish consistent marketing messages through extensive media/analyst activity, redesigned marketing collateral, and reorganized Web-based information.
Are Marketing Collateral skills in demand?
Yes, marketing collateral skills are in demand today. Currently, 3,384 job openings list marketing collateral skills as a requirement. The job descriptions that most frequently include marketing collateral skills are business to business sales consultant, senior product marketing engineer, and director of strategy & marketing.
How hard is it to learn Marketing Collateral?
Based on the average complexity level of the jobs that use marketing collateral the most: business to business sales consultant, senior product marketing engineer, and director of strategy & marketing. The complexity level of these jobs is challenging.
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What jobs can you get with Marketing Collateral skills?
You can get a job as a business to business sales consultant, senior product marketing engineer, and director of strategy & marketing with marketing collateral skills. After analyzing resumes and job postings, we identified these as the most common job titles for candidates with marketing collateral skills.
Business To Business Sales Consultant
Job description:
A business-to-business sales consultant is responsible for strategizing techniques to effectively sell goods and services to the clients according to their business needs and objectives. Business-to-business sales consultants analyze the current market trends and conduct data analysis to predict sales performance and identify opportunities that would increase the company's revenues and market competitiveness. They also help the marketing team in developing promotional solutions to manage the company's image on different platforms, attracting potential clients, and enhancing brand awareness.
- Marketing Collateral
- Revenue Growth
- Business Sales
- Merchant Services
- Business Solutions
- Sales Cycle
Senior Product Marketing Engineer
- Market Research
- Product Line
- Product Development
- Product Management
- Marketing Collateral
- Microcontrollers
Director Of Strategy & Marketing
Job description:
A director of strategy & marketing leads and oversees the marketing operations of an organization. They must set objectives and product roadmaps, establish timelines, coordinate marketing teams, liaise with internal and external parties, conduct extensive research and analyses, and develop strategic business plans to reach company goals. Most directors have the power to make decisions and delegate responsibilities among managers, and they can also participate in recruiting employees and developing marketing materials. Moreover, as a director of strategy & marketing, it is essential to empower staff to reach goals while implementing company policies and regulations.
- Market Research
- Portfolio
- Digital Marketing
- Marketing Collateral
- Product Development
- Business Development
Solutions Marketing Manager
Job description:
Solutions Marketing Managers oversee a particular team in the marketing department. They manage the creation of marketing campaigns on how to solve a specific problem or challenge that the customer has and tying the solution up with the company's products or services. They should be able to articulate what the customer needs and how the products or services address these needs. Solutions Marketing Managers should be familiar with the company's target market and roster of existing clients to ensure that the marketing campaigns they have are relatable to their clients and customers. They should also be familiar with industry trends to ensure that their products and services remain relevant.
- Digital Marketing
- Cloud
- Project Management
- Marketing Collateral
- Product Line
- B2B Marketing
Marketing And Development Manager
Job description:
The marketing and development manager plays a multitasking responsibility since the job involves estimates and budgeting, negotiations with the advertising agencies, sales preparations, and advertising. He/she is skilled at coordinating marketing policies that promote specific products and services to attract more potential customers, encouraging brand awareness, and maintaining rapport among the development team, stakeholders, and potential clients. To ensure effective budgeting and to promote sales, this development manager coordinates with other department heads and sales teams by brainstorming ideas to develop effective advertising strategies.
- Digital Marketing
- Project Management
- Integrated Marketing
- SEO
- Marketing Collateral
- Marketing Campaigns
How much can you earn with Marketing Collateral skills?
You can earn up to $49,665 a year with marketing collateral skills if you become a business to business sales consultant, the highest-paying job that requires marketing collateral skills. Senior product marketing engineers can earn the second-highest salary among jobs that use Python, $117,836 a year.
| Job title | Average salary | Hourly rate |
|---|---|---|
| Business To Business Sales Consultant | $49,665 | $24 |
| Senior Product Marketing Engineer | $117,836 | $57 |
| Director Of Strategy & Marketing | $138,668 | $67 |
| Solutions Marketing Manager | $86,971 | $42 |
| Marketing And Development Manager | $88,689 | $43 |
Companies using Marketing Collateral in 2025
The top companies that look for employees with marketing collateral skills are Cornerstone OnDemand, Intel, and Guidehouse. In the millions of job postings we reviewed, these companies mention marketing collateral skills most frequently.
| Rank | Company | % of all skills | Job openings |
|---|---|---|---|
| 1 | Cornerstone | 12% | 157 |
| 2 | Intel | 10% | 224 |
| 3 | Guidehouse | 9% | 3,164 |
| 4 | Walmart | 8% | 49,195 |
| 5 | Navient | 6% | 579 |