How to hire a technical marketing specialist

How to hire a technical marketing specialist, step by step

Here's a step-by-step technical marketing specialist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a technical marketing specialist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new technical marketing specialist
• Step 8: Go through the hiring process checklist

What does a technical marketing specialist do?

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1. Identify your hiring needs

   Before you post your technical marketing specialist job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a technical marketing specialist for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A technical marketing specialist's background is also an important factor in determining whether they'll be a good fit for the position. For example, technical marketing specialists from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   The following list breaks down different types of technical marketing specialists and their corresponding salaries.

   Type of Technical Marketing Specialist	Description	Hourly rate
   Technical Marketing Specialist	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$25-49
   Marketing Internship	Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing... Show more	$11-18
   Marketing Manager	Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities... Show more	$34-73

   Show more

2. Create an ideal candidate profile

   Common skills:

   • CRM
   • Digital Marketing
   • Project Management
   • Technical Support
   • Facebook
   • WordPress
   • Business Development
   • Marketing Campaigns
   • SEO
   • A/B
   • Sales Support
   • Email Marketing
   • B Testing
   • HTML

   Check all skills

   Responsibilities:

   • Set up the first CRM system and infrastructure to manage customers and leads ;.
   • Leverage SalesForce to manage company data and provide revenue analysis and forecasts.
   • Initiate the creation of and collaborate with designers in implementation of brand company pages on Facebook and LinkedIn.
   • Gain consensus for technical strategy which include WordPress CMS.
   • Document changes and act as point of contact for CRM consultant firm.
   • Design, produce and traffic marketing materials including brochures, collateral, PowerPoint presentations, sales literature, and promotional items.

   More technical marketing specialist duties

3. Make a budget

   Including a salary range in your technical marketing specialist job description helps attract top candidates to the position. A technical marketing specialist salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a technical marketing specialist in Nebraska may be lower than in Washington, and an entry-level technical marketing specialist usually earns less than a senior-level technical marketing specialist. Additionally, a technical marketing specialist with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average technical marketing specialist salary

   $73,528yearly

   $35.35 hourly rate

   ---

   Entry-level technical marketing specialist salary

   $52,000 yearly salary

   Updated December 18, 2025

   Average technical marketing specialist salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$101,299	$49
   2	New Jersey	$89,978	$43
   3	Nevada	$85,838	$41
   4	New York	$80,072	$39
   5	Massachusetts	$77,222	$37
   6	Texas	$74,122	$36
   7	North Carolina	$73,320	$35
   8	Ohio	$72,999	$35
   9	Virginia	$71,978	$35
   10	Oregon	$70,717	$34
   11	Georgia	$69,356	$33
   12	Connecticut	$68,757	$33
   13	Illinois	$68,490	$33
   14	Colorado	$66,237	$32
   15	Oklahoma	$64,768	$31
   16	Arizona	$62,779	$30
   17	Indiana	$57,751	$28
   18	Florida	$51,897	$25

   Average technical marketing specialist salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Apple	$112,233	$53.96	27
   2	Juniper Networks	$99,532	$47.85
   3	Williams & Connolly	$98,770	$47.49
   4	Amazon	$93,873	$45.13	506
   5	MathWorks	$86,251	$41.47
   6	Thorlabs	$85,611	$41.16	5
   7	TIBCO Software	$83,836	$40.31
   8	TenMarks Education	$83,207	$40.00
   9	Grass Valley (US), Inc.	$82,360	$39.60
   10	Sena	$80,314	$38.61
   11	Reliant Technology	$77,952	$37.48
   12	Appian	$77,671	$37.34	21
   13	RFI	$77,282	$37.15
   14	Newell Brands	$77,142	$37.09	54
   15	Eaton	$75,995	$36.54	48
   16	Fortive	$73,629	$35.40	12
   17	ThyssenKrupp Elevator Corporation	$73,512	$35.34
   18	Hexagon Lincoln	$73,323	$35.25	6
   19	Novanta	$72,187	$34.71	2
   20	Tyler Technologies	$72,160	$34.69	11

4. Writing a technical marketing specialist job description

   A technical marketing specialist job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a technical marketing specialist job description:

   Technical marketing specialist job description example

   Santa Clara Valley (Cupertino),California,United States
   
   Marketing
   
   + Extensive experience with both iOS and mac OS, and Apple hardware
   
   + Mass deployment techniques and best practices for iOS and mac OS, as well as large-scale system administration
   
   + Strong knowledge of the mac OS command line toolset, shell scripting, Python, and source code version control via Git
   
   + Practical knowledge of networking hardware, software, and implementation standard processes
   
   + Server and storage hardware management and troubleshooting
   
   + Excellent written and verbal communication, and the ability to tailor communication to different audiences
   
   **Description**
   
   The Technical Marketing team supports the introduction of new products by collaborating with product managers and engineers to ensure our products receive the launch they deserve. The team works with product managers to define and create demos that will showcase the abilities of our hardware, software and services working together. We work with various engineering organizations to understand how new features, changes in software, and software timelines impact our work and develop plans to successfully showcase new features. We work to develop scripts, automation and streamline processes that will help product marketing efficiently prepare for launches both in the US, and around the world. This role requires a strong sense of individual ownership and responsibility, while working in a team environment. Every task, from the simple to the grand, is critically important to our team's success. A successful candidate should be comfortable with a range of tasks, from running and dressing network and data cables to deploying and supporting a press briefing with worldwide visibility - often in the same day.
   
   **Education & Experience**
   
   Bachelor's degree in related field or equivalent experience preferred
   
   **Additional Requirements**
   
   + Willingness to travel both domestically and internationally
   
   **Apple Footer**
   
   Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant (Opens in a new window) .
   
   Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants. United States Department of Labor. Learn more (Opens in a new window) .
   
   Apple is required to comply with a COVID-19 vaccination mandate issued by the New York City Department of Health. We will verify the vaccination status of all New York City team members who are working at an Apple Store, office, or partner store in New York City. New York City Department of Health Learn more (Opens in a new window) .
   
   Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you're applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines (opens in a new window) applicable in your area.
   
   Apple participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program (Opens in a new window) .
   
   Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) .

   Copy this example

   

5. Post your job

   To find the right technical marketing specialist for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with technical marketing specialists they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit technical marketing specialists who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your technical marketing specialist job on Zippia to find and recruit technical marketing specialist candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Recruiting technical marketing specialists requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new technical marketing specialist

   Once you've selected the best technical marketing specialist candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a technical marketing specialist?