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Visual information specialist vs freelance designer

The differences between visual information specialists and freelance designers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a visual information specialist and a freelance designer. Additionally, a visual information specialist has an average salary of $65,085, which is higher than the $57,260 average annual salary of a freelance designer.

The top three skills for a visual information specialist include photography, video production and adobe creative suite. The most important skills for a freelance designer are sketch, CSS, and HTML.

Visual information specialist vs freelance designer overview

Visual Information SpecialistFreelance Designer
Yearly salary$65,085$57,260
Hourly rate$31.29$27.53
Growth rate3%3%
Number of jobs66,80245,914
Job satisfaction5-
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 73%
Average age3838
Years of experience1212

What does a visual information specialist do?

A visual information specialist is in charge of developing visual materials in adherence to the needs of a company or business. In a company setting, their responsibilities include coordinating with different departments to gather and analyze data, come up with designs and layouts, plan materials based on the purpose and availability of resources, and work together with the creative team. Furthermore, as a visual information specialist, it is essential to maintain active communication with teammates for a smooth and efficient workflow.

What does a freelance designer do?

Freelance designers are creative, independent contractors who create visual and graphic designs for their clients. They develop text and illustrated versions of brands, messages, and communications with strong visible influence with their clients. Typical activities include networking, seeking projects, and negotiating prices to their customers. They manage client proposals, develop concepts, present solutions, and ensure the timely completion of projects. Freelance visual and graphic designers are creative, self-motivated as well as result and deadline oriented.

Visual information specialist vs freelance designer salary

Visual information specialists and freelance designers have different pay scales, as shown below.

Visual Information SpecialistFreelance Designer
Average salary$65,085$57,260
Salary rangeBetween $41,000 And $102,000Between $39,000 And $83,000
Highest paying CityWashington, DC-
Highest paying stateWashington-
Best paying companyFood and Drug Law Institute-
Best paying industryGovernment-

Differences between visual information specialist and freelance designer education

There are a few differences between a visual information specialist and a freelance designer in terms of educational background:

Visual Information SpecialistFreelance Designer
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 73%
Most common majorGraphic DesignGraphic Design
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Visual information specialist vs freelance designer demographics

Here are the differences between visual information specialists' and freelance designers' demographics:

Visual Information SpecialistFreelance Designer
Average age3838
Gender ratioMale, 56.0% Female, 44.0%Male, 48.0% Female, 52.0%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage13%13%

Differences between visual information specialist and freelance designer duties and responsibilities

Visual information specialist example responsibilities.

  • Manage content updates and PR/communication material on intranet website and ensure content are visible on mobile phones and tablets.
  • Manage and maintain the organization s online content via a proprietary content management systems (CMS) and social media channels.
  • Manage and utilize extensive internal photography libraries and external resources.
  • Lead the development and execution of several overhead presentations, advertising design, brochure marketing, and desktop publishing initiatives.
  • Administer in house CSS and HTML training for colleagues and coworkers.
  • Develop and deliver proofreading and software training to other word processing operators.
  • Show more

Freelance designer example responsibilities.

  • Lead the transition from paste-up, typesetting, pasting up page layout to digital ad/page building and web printing.
  • Hand-Code HTML, CSS, JS and PHP for custom design solutions and form processing, validation, and animations.
  • Provide identity and stationery design, web design, HTML / CSS development and WordPress integration (content management system).
  • Image manipulation in platforms such as Photoshop and illustrator as per assign.
  • Develop high-qualityshop drawings for all casework to be build by in-house woodshop.
  • Design websites, landing pages, banner ads, pop-ups, and HTML emails.
  • Show more

Visual information specialist vs freelance designer skills

Common visual information specialist skills
  • Photography, 15%
  • Video Production, 7%
  • Adobe Creative Suite, 7%
  • Adobe Photoshop, 6%
  • Adobe Indesign, 5%
  • Web Pages, 5%
Common freelance designer skills
  • Sketch, 11%
  • CSS, 7%
  • HTML, 6%
  • Adobe Photoshop, 6%
  • Adobe Illustrator, 6%
  • Photography, 5%

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